Podcasts are audio or video clips one creates using a microphone or video camera. These short clips are then uploaded to a website or blog for later viewing or listening. Podcasts come in two flavors; audio and video. Audio podcasts give you the opportunity to listen to a speaker while the video version lets you see the speaker’s posture, facial expressions and demeanor. Some people prefer to listen while others prefer to watch the presenter. In a broad sense, podcasts can be used to attract and educate prospects, shore up customer support of existing clients and disseminating new product information to the company’s staff.
Here are six more reasons to consider when pondering the idea of incorporating podcasting into your business strategies:
1. Podcasts make you sound like the authority. – Video podcasts are a great marketing vehicle to show off your prowess in your business space.
2. Podcasts increase advertising potential. – Podcasts can’t help but hold people’s attention. Podcasts are not like a web page or blog, where the reader can bail out whenever the feeling strikes them.
3. Podcasts keep the message the same when responding to customer questions. – Make sure customers receive the same information over and over by creating podcasts.
4. Podcasts give people freedom – Podcasts free people to listen when and where they want.
5. Podcasts add another dimension to your collateral. – Separate your business from your competition by using podcasts as a weapon in your marketing arsenal.
6. Podcasts strengthen the prospect/consumer relationship. – Video podcasts add another dimension to the business owner-customer relationship.
Take time to think how your business might use as many of these ideas as possible. Podcasts are easy and inexpensive to create. Podcasts can also be uploaded to many of the podcast directories on the web. This practice gives you exposure to an audience you have yet to reach.
