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Larry Alton

Larry Alton
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

5 Strategies to Land Big Time Customer Loyalty

Loyal customers buy products and services, leave five-star reviews, and refer their favorite businesses to their friends. All of these elements contribute...

How to Measure Customer Satisfaction

Your customers are crucial for your business’s success; if they remain happy and involved with your brand, they’ll keep buying from you, increasing...

7 Ways Marine Businesses Can Improve Customer Service

Marine businesses like shipyards, dealers, and shippers need to ensure their customers get the best possible service if they want to thrive. Better...

What Are the Best Ways to Reduce Customer Churn?

Customer churn kills businesses. It’s on you to calculate your customer churn rate, identify the root causes of your customer churn, and...

The Power of Free: Psychology, Examples, and Ideas

Businesses exist to make money. Even charitable organizations require revenue or funding in order to continue operating and adding value. Thus, when...

How to Keep Your Tenants Happier (and Why You Should)

If you’re the landlord of a rental property, it’s important to think of your tenants as your customers. These are the people...

How to Prepare Your Customers for a New Website

Whether you’re simply redesigning your site or are completely overhauling your web presence, a new website is a perfect opportunity to strengthen...

7 Best Practices for Featuring Customer Reviews on Your Site

Customer reviews have become one of the most important ingredients for the success of an online business. People are more likely to...

4 Ways to Keep Your Brand at the Top of Your Customers’ Minds

In many cases, it’s not the company that offers the best product or the lowest price that wins the customer – it’s the...

Web Forms, Voice, And Other Issues: Can Clients Conveniently Order On Your Site?

When it comes to driving conversions, one of the most important issues any business faces is that of user experience and interface ...

6 CRM Plugins Your Customer-Facing Teams Sorely Need

Your CRM helps your company earn new business and create a seamless customer experience — but are you getting the most from...

Getting “The Best:” Does Your Site Help Customers Make Decisions?

Take a look at various marketing campaigns today and you’ll notice a trend: companies aren’t just focused on meeting a need, but many...

Corporate Philanthropy: Signs Your Company Is Doing It Right

Practicing genuine philanthropy can help you increase sales without raising prices or diminishing the quality of your products and services. Research shows...

4 Ways You Can Improve the Delivery Experience for Customers

Most ecommerce businesses process an online transaction, ship out the product, and move on to the next order. While efficient, this approach...

Understand How Options Overwhelm and How to Help the Customer Make a Decision

Choice is usually regarded as the ultimate expression of freedom. In many ways it is. Being able to decide every facet of your...

How Customer Service Is Changing from Multichannel to Omnichannel (and What to Do Now)

Many modern brands have already adopted a multichannel approach to customer service. They incorporate many methods of communication, and many touchpoints for...

Google Study Shows that Good Customer Service Is More Impactful than Loyalty Programs in Travel

There’s always some debate about the things that attract customers to a travel brand or product. If you’ve been banking on loyalty ...

4 Customer Service Affordability Tips

When it comes to customer service, it’s the expense that most businesses complain about. If you find that it’s hard to fit...

How Supplemental Information Helps Your Customers Beyond Their Purchase

No matter what you sell, your business depends on customer satisfaction. When your customers are happy, your company has a better...

How to Inspire Customer Loyalty Through Discounts and Rebates

Customer loyalty is imperative if you want your business to succeed. The cost of retaining a customer is 6 to 7 times...

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