Larry Alton

Using Quality Assurance to Improve Your Customer Service

Quality is one of the most important aspects of the experience for your customers. They seek quality in products, interactions, transactions, your website, and more. According to a survey of more than 200 senior marketing managers, 71 percent say that quality assurance in customer...

5 Industries That Neglect Customer Service—But Shouldn’t

Customer service is a central feature of certain industries; without it, no business would be able to succeed. For example, imagine a restaurant that served delicious food, but had rude servers and took hours to bring your food to you—it would go under, no...

Should You Offer Product Protection Insurance to Your Customers?

Many companies choose to offer product protection to their customers, either as an automatic addition of value, or as an available “extra” for a nominal fee. There are many advantages to this, including appealing to new customers and guaranteeing higher rates of satisfaction, but...

6 Powerful Tips for Better Sales Calls

When studying the most successful sales, marketing, and customer service professionals, one thing clearly sets them apart from the pack: They understand how to engage customers. In other words, they don’t just lecture their audiences – they work on truly connecting with them. If...

Are Your Company Policies Destroying Customer Service?

As a business owner, it’s important to have policies in place to create and maintain order. It seems like having strict policies would always contribute to customer success, but sometimes policies do the opposite. Thanks to policies that put company profits first, employees often...

8 Tips for Improving Tech Phone Support

Customers place quality phone support as a high priority when choosing a service. When using software or another digital service you don’t fully understand, the ability to call knowledgeable staff 24/7 is invaluable. Therefore, if they don’t find that service to be adequate, it...

4 Lessons in Customer Service From the Real Estate Industry

Interact with a few successful real estate agents and you’ll discover one consistent thread between them: they’re all skilled at customer service. As someone who works in another profession, there are a number of lessons you can learn by studying how they handle this...

How to Really Sell Your USP to Customers

Few things are more challenging than standing out in a crowded industry. Differentiation is an issue every growing brand faces, but the most successful companies are able to clearly portray a relevant unique selling proposition (USP) to their target audience. Are you putting your...

3 Ways Showing Your Humanity To Your Prospects Creates Trust

You probably know all the traditional ways to make your company shine and create a wonderful impression for your prospects. You can craft a standout image that’s reflected in everything you do. You can host elegant meetings, hire a brilliant copywriter to create your...

4 Ways To Gain Loyalty With Your Appointment Based Business

Customer loyalty isn’t hard to create, but it can be hard to maintain. Even when the simplest of expectations aren’t met, people can jump ship and go to your competitors. The best way to maintain loyalty is to continually generate it. The truth is,...

Do Your Customers Find Your Content Actionable?

Does your current content strategy consist of throwing random words onto the screen and clicking the publish button? Or do you actively seek out ways to make your content engaging and interactive? The truth is that most of today’s content marketers are more focused...

5 Suggestions for Higher Ratings in Your Healthcare Clinic

Though some people don’t think of it this way, your healthcare facility is a business too. You have administrative needs, including the need for more patients. But, if you have bad ratings, you’ll have a difficult time getting patients to visit and tell their...

4 Ways to Better Manage Your Data for a Better Customer Experience

We all know by now that data collections can be utilized to improve the customer experience. In fact, about 84 percent of brands will increase their spending on data-driven marketing with each new year. They’ve heard of the benefits, and they want to make...

Best Practices For Online And Ecommerce Customer Service

Even the most knowledgeable business professionals understand that knowledge is nothing without the ability to politely serve the people who keep the business up and running. Customer service is a foundational skill and should be placed above all other online marketing strategies. ...

How Human Should Customer Service Be?

Personalized customer service is the foundation of business success, but does personal service need to include an actual person? This is the question many businesses are currently asking as they face the rise of AI in the workplace and it’s ability to respond to...

The 4 Necessary Factors for an Unforgettable Customer Experience

One of the most underrated factors for success in customer service is memory. Your customers need to not only enjoy their experience, but remember it; otherwise, you’ll miss out on the important benefits that come along with memorability: Stronger brand sticking power. When you remember...

Are You Accidentally Hiding From Your Customers?

It’s no secret that every interaction presents an opportunity to provide outstanding customer service. These opportunities can happen during the sales process, the online checkout process, and even the shipping process. And while these opportunities are obvious, there is one, not-so-obvious opportunity that is...

Want Better Customer Service? Monitor Consumer Behavior

There’s no denying that the number one aspect of creating and maintaining a thriving business is creating loyalty. When your customers are loyal, they will go to the ends of the Earth to support you and buy your products and services. When...

Here’s How You Can Prioritize Customer Satisfaction

Customer satisfaction must always be a priority if you’re hoping to build a brand and grow over time. And while there are plenty of positive things you can do to delight customers, everything can unravel at a moment’s notice by doing the wrong things. Stop...

How Do You Handle Lying Customers?

If you actually follow the mantra that says the customer is always right, then you might as well look up, because gullible is written on the ceiling. Customers aren’t always right. In fact, they’re often wrong. Many even lie about different issues. Do you...

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