Larry Alton

Learn To Speak “Customer”: 4 Ways Business Language Matters

How do you speak when you communicate with your customers? Do you use industry jargon, or do you adapt your language to what your customers say? The words you choose can determine the path your client relationships take. The language you use when you work...

7 Stress Management Tips for Customer Service Pros

Customer service representatives and managers may have some the most stressful jobs in the business industry. It’s not easy talking to the public day in and out: catering to demands and being yelled at for things that are out of your control. Dealing with customers...

Customer Concerns: Are You Acting On App Security Issues?

It’s a modern Catch-22: customers are anxious about app security and who can access their data, but apps also make it easier for customers to stop charges on a lost cellphone, keep track of their children’s whereabouts, and complete many other day-to-day tasks more...

8 Customer Appreciation Steps You Can Take Today

In the business world, every day is customer appreciation day. However, businesses don’t always take advantage of the opportunity to cement strong relationships with their customers. Saying “thank you” is a timeless way to show customers that you’re not only professional, but that you...

Can You Use a Blog as a Customer Service Portal?

Customer service has come a long way in the past few decades, with trends leaning toward self-service and automation. In theory, giving customers the ability to serve themselves alleviates the time and human resources necessary to serve them, while at the same time enabling...

Curation Counts: Why Customers Want Condensed Updates

Today’s customer is inundated with excessive content. Every single minute around the world, more than 204 million emails are sent, 1,400 new blog posts are published, and Facebook users share a whopping 2.46 million pieces of content. While the average individual will only ever see...

14 Tips for Making a Great Impression on New Clients

Making a great impression is essential in business, particularly when you’re trying to woo new clients. Unfortunately, this doesn’t come easy for everyone. In fact, even if you’re good at it, some clients will be difficult to impress no matter how hard you try. If...

Going Mobile: Why Customers Want Wireless Communication

What does it mean to provide service to mobile customers? Is it about having an app that your customers can use to submit questions or learn more about your products? Does it mean being accessible via SMS? In an era when mobile communications are a...

Want to Strengthen Customer Relationships? Engage the Community

Companies are always seeking ways to build new relationships with customers and nurture existing ones. Unfortunately, many businesses have an incorrect view of how this actually works in practice. It’s not about marketing and advertising. In order to truly connect, you must engage your...

4 Customer Service Tactics All Realtors Should Employ

It might seem like real estate agents don’t have to worry about customer service. After all, their clients don’t pay them directly. However, the key to building a healthy clientele in real estate revolves around being able to please clients. When clients are happy,...

Customers Want Your Brand to Be More Human: Here’s How

Humans have always had an innate obsession with other humans. This isn’t exactly strange or unique to the human species – after all, they say birds of a feather flock together – but it is interesting to recognize under the microscope of business-customer relationships. 3...

6 Tactics to Attract New Customers

Generating leads and increasing profits is a difficult process for any company, but it’s especially difficult for people using outdated sales tactics. It’s easy for successful salespeople to fall into old habits while the world around them is changing and evolving with new digital...

4 Ways to Use Your Customer Service as a Marketing Strategy

Customer service and marketing are usually seen as completely separate strategies, and for good reason. Customer service professionals don’t necessarily need to have any marketing training, and vice versa. In a certain perspective, their goals are distinct from one another; marketing is all about...

6 Things Customers Want from Their Products

Making sales is all about pleasing the customer. When you do as the customer wishes, you’re able to raise retention rates, generate more leads, and build lasting relationships. Do you really know how to give your customers what they want, though? A marketer’s job is...

Man vs. Robot: The Battle of Customer Service Turning Digital

Right now, the demographic that holds the most buying power is the millennial generation. These young buyers are obsessed with things like the sharing economy and green practices. One of the concepts millennials seem to embrace is that of self-service customer service. This leads...

Your Customers Want You to Use Video Marketing: Here’s How

In the past, integrating video into digital marketing was seen as a wise choice – but wasn’t a requirement. Today, this is no longer the case. If you want to engage your customers and reach them where they are, then video has to become...

The Power of Personal Brands in Customer Service

Many firms have turned to social media to increase the reach and effectiveness of their customer-service strategies. If implemented properly, with a solid strategy, this can be a cost-efficient and easily accessible tool to reach a larger number of people and solve problems in...

Four Types of Software That You Need for Better Customer Service

The customer experience is everything for those looking to improve their businesses. A good customer service strategy can mean the difference between bountiful profit and just scraping by, but don’t take our word for it. Apple Inc. is known for having some of the...

Is SMS the Missing Link in Your Customer Engagement Strategy?

It’s impossible to reach today’s customer with an isolated strategy. Modern consumers are fragmented and engage with brands via a variety of mediums and connection points. If you feel like your current strategy is lacking, then you may be missing one important ingredient. SMS: The...

5 Strategies for Higher Customer Loyalty in a Healthcare Setting

Customer loyalty is regarded as a high priority—if not the ultimate priority—in industries where consumers have lots of choices. For example, in a company that sells luxury items, customers can easily choose not to purchase any, and in an industry where there’s lots of...

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