Larry Alton

How to Help Customers Understand Price Increases

Occasionally, your brand may be forced to increase the prices of your core products and services. Even your most loyal customers may be disappointed by this, especially if they chose your brand specifically because it had some of the lowest prices available. So, how do...

What Creates Returning Customers to Your Website?

Generating massive amounts of targeted traffic to your website is wonderful, but you need more than one-time visitors to create sustainable profitability. It’s actually more expensive and time-consuming to constantly generate one-time customers compared to getting repeat business. However, you might not know how...

Why Support for Parents in the Workplace Matters

Many adults in the workforce have children, and working parents often face major challenges in trying to balance home and career. While women still often bear the brunt of tackling these roles, increasing numbers of fathers are also struggling to get adequate support for...

How to Measure (and Improve) Customer Brand Perceptions

Your brand reputation matters. With a better brand reputation, people will be more likely to make purchases with your company. Your existing customers will be more loyal, and your competition will be less threatening. Additionally, brand visibility may increase, which means you'll have a...

3 Ways to Create More Value for Customers

Did you know that almost seven out of 10 customers are open to spending more with a company that treats them like individuals and understands what they want? It’s no longer enough to provide a bare-bones experience to customers. They know they...

6 Ways to Keep Your Patient Calm During a Dental Procedure

As a dentist, you want your patients to be calm. The calmer they are, the smoother the procedure goes for you and them. However, many people get nervous about going to the dentist and are even more nervous once they arrive...

How to Make Quote Generation Easier for Customers

Many businesses require customers to generate quotes or get estimates before they move forward with your services. But if the quote generation process is long, difficult, or otherwise inconvenient, your customers may never move forward. How do you make the quote generation...

How to Focus Your Customer Service Strategy on Your Target Audience

If you want to see better customer service results, you need to build a strategy designed specifically to serve your niche customers – rather than a generic strategy meant to serve anyone and everyone. Why is it so important to focus on...

3 Perks Potential Employees Love

According to the U.S. Bureau of Labor, in July 2022, there were 11.2 million job openings. Businesses are doing everything they can to get someone to apply for their jobs, particularly if it is an office job, or requires physically ...

4 Lead Generation Tips for Dental Practices

Running a dental practice often feels like a game of attrition and replenishment. You're constantly losing patients (for one reason or another) and attempting to replace them with new faces. But at the end of the day, you aren’t really growing....

3 Ways Contact Center Automation Will Enhance Customer Experience

Did you know that more than one in four Americans say unhelpful service -- or so-called service -- is their primary reason for customer service headaches? The reality is that many consumers won’t hesitate to move on to another service provider after a...

How to Choose the Right Social Media Platform for Your Business

If your business isn’t on social media, you’re missing out. Social media has become an essential marketing channel that you can’t afford to ignore. However, with over 200 social media platforms to choose from, it’s hard to know which one is right...

How Employee Recognition Supports Customer Satisfaction

Achieving a high level of customer satisfaction requires providing customers with positive, helpful interactions with support team members. Of all the ways to generate a satisfied customer base, this is one of the most important. Positive, helpful interactions with your support team...

How to Ensure Excellent Customer Service Through a Merger

Is your company taking on a merger or acquisition? The opportunities of a merger are certainly great, but it’s important to pay attention to how it will affect your customer experience. Your customers are the source of your revenue, and if...

5 Ways To Get Your Customers To Engage On Social Media

Social media has made dramatic shifts over the last several years. The head of Instagram, Adam Mosseri, announced that the platform was no longer a “square photo-sharing app” and is now focused on video content to keep up with its competition. Sharing...

Never Cut Corners on These 5 Digital Marketing Services

When you’re trying to conserve capital, you have to cut some corners. For example, you might decide not to stock your office kitchen with snacks for your employees, or you might choose to outsource your graphic design overseas. These are reasonable...

8 Ideas to Improve Your Approach to Customer Appreciation

Your customers are the reason your business exists, so it pays to have a customer appreciation strategy in place to reward them and incentivize them to continue working with your business. Most business owners realize that their customers are important, but they...

4 Influences on a Customer’s Decision to Purchase

It’s essential for any business owner to have an in-depth understanding of their customer. They need to learn about who they are, what motivates them, what inhibits them, their personality traits, and many other facets. But most importantly, a business owner needs...

4 Ways to Generate Instant Trust from Your Online Customers

Trust needs to be earned, and there are only a few ways you can earn a customer’s trust online. There are even fewer ways to earn trust before someone becomes a customer. Instant trust is rare; however, it’s not impossible. Statistics published by...

How Memory Care is Prioritizing the Patient Experience

Over the past decade, memory care centers have exploded onto the scene to meet the growing demand for senior care services that specifically address Alzheimer’s disease and dementia. And as they continue to grow, the patient experience becomes more important than...

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