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Larry Alton

Larry Alton
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

How Overall Customer Experience Shapes Customer Support Satisfaction

Almost everything in your business plays some role in shaping customer experience. The aesthetic choices of your installations, your welcoming communications, and the quality...

How to Make a Better First Impression With New Clients

If you want to win more sales and create longer-lasting professional relationships, it's important to make a better first impression with your clients. A...

3 Reasons Going Public Creates a Favored Customer Perception

Going public is a big step in your business, and if you’re not quite sure you want to do it, you might be happy...

How to Make Sure Your Customers Love Your AI Chatbot

AI chatbots have a lot of potential. They can expedite your customer service, reduce the burden on your human agents, and even streamline consistency...

How Do You Increase Brand Trust in a B2B Company?

As a B2B company, much of your success depends on your ability to generate and facilitate trust with your clients. The more people trust...

6 Tips for Writing More Engaging Blog Posts

The world of blogging is crowded, and standing out often boils down to one thing: Can you engage your readers? Writing a compelling blog...

3 Ways AI Can Be Leveraged to Improve the Customer’s Experience

Businesses all over the world are clamoring to get a competitive edge in the dawning era of AI. Over the last few years, we've...

Assess Business Value with Customer Metrics Before Offering an IPO

At some point, perhaps now, you might be considering going public. An IPO is an important decision that comes on the heels of much...

7 Steps to Protecting Your Customers’ Data

Businesses have a responsibility to protect their customers’ data. And with the increasing amount of information being created, captured, copied, and consumed, customers are...

Is Conversion Rate Optimization Cost Effective?

Conversion rate optimization (CRO) promises to improve the effectiveness of landing pages, websites, and other opportunities for customer interaction. But how expensive is this...

4 Lessons in Customer Loyalty From Service Businesses

In today's competitive business landscape, earning and maintaining customer loyalty is more critical than ever. But how do service businesses master this art? Let’s explore...

Customer Service at the End of the Line: How to Help Clients During Their Worst Moments

Every customer service specialist has a story of a nightmare customer. It’s the genre that launched a million TikTok channels. But behind every Karen...

Why Smooth Business Operations Equal Satisfied Customers

Satisfied customers are everything. When people are happy with your company, they’re more likely to make additional purchases, develop loyalty, write good reviews, and...

How to Support Customer Service Agents in Times of Stress

Working in customer service is one of the most stressful jobs you can have, so it's no wonder that so many customer service agents...

Why Managing Customer Experience is Part of Risk Management

If you’re not continually monitoring and managing the customer experience in your business, you have a hole in your risk management strategy. Your customers...

How to Help Customers Understand Price Increases

Occasionally, your brand may be forced to increase the prices of your core products and services. Even your most loyal customers may be disappointed...

What Creates Returning Customers to Your Website?

Generating massive amounts of targeted traffic to your website is wonderful, but you need more than one-time visitors to create sustainable profitability. It’s actually...

Why Support for Parents in the Workplace Matters

Many adults in the workforce have children, and working parents often face major challenges in trying to balance home and career. While women still...

How to Measure (and Improve) Customer Brand Perceptions

Your brand reputation matters. With a better brand reputation, people will be more likely to make purchases with your company. Your existing customers will...

3 Ways to Create More Value for Customers

Did you know that almost seven out of 10 customers are open to spending more with a company that treats them like individuals...

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