Larry Alton

Google Study Shows that Good Customer Service Is More Impactful than Loyalty Programs in...

There’s always some debate about the things that attract customers to a travel brand or product. If you’ve been banking on loyalty ...

4 Customer Service Affordability Tips

When it comes to customer service, it’s the expense that most businesses complain about. If you find that it’s hard to fit...

How Supplemental Information Helps Your Customers Beyond Their Purchase

No matter what you sell, your business depends on customer satisfaction. When your customers are happy, your company has a better...

How to Inspire Customer Loyalty Through Discounts and Rebates

Customer loyalty is imperative if you want your business to succeed. The cost of retaining a customer is 6 to 7 times...

How Interactive Tech Is Shifting The Real Estate World

As an industry, real estate has always relied on the in-person interaction between potential buyers and properties to close a sale. This made...

A Guide to Understanding How Customers Make Decisions

People are confronted with thousands of decisions every single day. Some are important and others are relatively insignificant. From a business perspective,...

How to Keep Your Customer Service Agents Happy (and Why You Should)

When managers try to improve their customer service department, they often focus on improving things like scripts, contact options, and employee knowledge....

5 Tips for Engaging Target Customers in Your Content

There’s a lot of time and energy that goes into developing a strong business and knowing your audience. But after you’ve defined who your...

3 Tips To Turn High Maintenance Customers Into Your Biggest Asset

We’ve all experienced customers who need more than we’re able to give; customers with unreasonable requests or an excessive amount of questions....

Are Your Employees Invested in Customer Outcomes? Here’s How to Tell

In some respects, customer service is cut and dry. If a customer has a question, you answer it. If a customer has a...

2 Tips To Market To Kids When Your Products Will Enrich Their Lives

We know Millennials spend more money on ecommerce each year than other generations, but they’re not the youngest age group that influences household...

Real Estate Customers Aren’t Buying A House – They’re Buying A Dream

As a real estate agent, you know your clients are preparing to make the largest financial transaction they’ve ever made, and it will...

The 6 Most Common Customer Complaints Faced by Medical Services

Organizations within the healthcare space, such as doctor’s offices and hospitals, almost always have a singular focus guiding their practice: treating as...

Using Quality Assurance to Improve Your Customer Service

Quality is one of the most important aspects of the experience for your customers. They seek quality in products, interactions, transactions, your website, and...

5 Industries That Neglect Customer Service—But Shouldn’t

Customer service is a central feature of certain industries; without it, no business would be able to succeed. For example, imagine a restaurant that...

Should You Offer Product Protection Insurance to Your Customers?

Many companies choose to offer product protection to their customers, either as an automatic addition of value, or as an available “extra” for a...

6 Powerful Tips for Better Sales Calls

When studying the most successful sales, marketing, and customer service professionals, one thing clearly sets them apart from the pack: They understand how to...

Are Your Company Policies Destroying Customer Service?

As a business owner, it’s important to have policies in place to create and maintain order. It seems like having strict policies would always...

8 Tips for Improving Tech Phone Support

Customers place quality phone support as a high priority when choosing a service. When using software or another digital service you don’t fully understand,...

4 Lessons in Customer Service From the Real Estate Industry

Interact with a few successful real estate agents and you’ll discover one consistent thread between them: they’re all skilled at customer service. As someone...

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