Larry Alton

The Power of Free: Psychology, Examples, and Ideas

Businesses exist to make money. Even charitable organizations require revenue or funding in order to continue operating and adding value. Thus, when most entrepreneurs or business owners are encouraged to give away things for free, they cringe. But we’re here...

How to Keep Your Tenants Happier (and Why You Should)

If you’re the landlord of a rental property, it’s important to think of your tenants as your customers. These are the people paying you money each month, and if you treat them well, they’ll return in kind. There are many easy...

How to Prepare Your Customers for a New Website

Whether you’re simply redesigning your site or are completely overhauling your web presence, a new website is a perfect opportunity to strengthen your customers’ loyalty—and possibly attract some new customers in the process. On the other hand, if you mismanage your...

7 Best Practices for Featuring Customer Reviews on Your Site

Customer reviews have become one of the most important ingredients for the success of an online business. People are more likely to trust other people than they are to trust brands; they’ve grown up in a world bombarded with advertising, and...

4 Ways to Keep Your Brand at the Top of Your Customers’ Minds

In many cases, it’s not the company that offers the best product or the lowest price that wins the customer – it’s the business with the most positive brand recognition. Thus, if you want to build your business over time, you...

Web Forms, Voice, And Other Issues: Can Clients Conveniently Order On Your Site?

When it comes to driving conversions, one of the most important issues any business faces is that of user experience and interface (UX/UI). Simply put, if your customers struggle to use your company’s platform, particularly elements like project tools and order...

6 CRM Plugins Your Customer-Facing Teams Sorely Need

Your CRM helps your company earn new business and create a seamless customer experience — but are you getting the most from your software? Workflow automation tools empower brands big and small to close more deals and satisfy more customers. As much...

Getting “The Best:” Does Your Site Help Customers Make Decisions?

Take a look at various marketing campaigns today and you’ll notice a trend: companies aren’t just focused on meeting a need, but many are narrowing their offerings in order to argue that there is a single best product – and they’re...

Corporate Philanthropy: Signs Your Company Is Doing It Right

Practicing genuine philanthropy can help you increase sales without raising prices or diminishing the quality of your products and services. Research shows that consumers are willing to spend 6% more for products made by socially responsible companies. Although philanthropy alone won’t create...

4 Ways You Can Improve the Delivery Experience for Customers

Most ecommerce businesses process an online transaction, ship out the product, and move on to the next order. While efficient, this approach cheapens the purchase process and doesn’t take full advantage of the opportunity to wow customers. As such, it may...

Understand How Options Overwhelm and How to Help the Customer Make a Decision

Choice is usually regarded as the ultimate expression of freedom. In many ways it is. Being able to decide every facet of your lifestyle, from food to clothing, is an inherent piece of American culture. In business, however, choice may entail a shadow....

How Customer Service Is Changing from Multichannel to Omnichannel (and What to Do Now)

Many modern brands have already adopted a multichannel approach to customer service. They incorporate many methods of communication, and many touchpoints for customers to use, such as email, phone calls, and in some cases, face-to-face interactions. But as physical and digital...

Google Study Shows that Good Customer Service Is More Impactful than Loyalty Programs in...

There’s always some debate about the things that attract customers to a travel brand or product. If you’ve been banking on loyalty programs to hook your customers, you’ll have to guess again. Research shows that it’s customer service that travelers want. Google’s...

4 Customer Service Affordability Tips

When it comes to customer service, it’s the expense that most businesses complain about. If you find that it’s hard to fit customer service into your budget, it may be time to reevaluate your current strategy. The High Cost of Customer...

How Supplemental Information Helps Your Customers Beyond Their Purchase

No matter what you sell, your business depends on customer satisfaction. When your customers are happy, your company has a better chance to thrive. Generating satisfied customers requires more than a great product. You also need to help them get...

How to Inspire Customer Loyalty Through Discounts and Rebates

Customer loyalty is imperative if you want your business to succeed. The cost of retaining a customer is 6 to 7 times lower than the cost of acquiring a new one, depending on your industry. The trouble is, inspiring loyalty through...

How Interactive Tech Is Shifting The Real Estate World

As an industry, real estate has always relied on the in-person interaction between potential buyers and properties to close a sale. This made it a slow process, often requiring multiple participants to align their schedules and, in some cases, buyers have to...

A Guide to Understanding How Customers Make Decisions

People are confronted with thousands of decisions every single day. Some are important and others are relatively insignificant. From a business perspective, it’s helpful to understand how customers make decisions regarding the products and services they purchase. How Customers Make Decisions People...

How to Keep Your Customer Service Agents Happy (and Why You Should)

When managers try to improve their customer service department, they often focus on improving things like scripts, contact options, and employee knowledge. All these investments can help, but they pale in comparison to a deceptively simple improvement that can benefit your...

5 Tips for Engaging Target Customers in Your Content

There’s a lot of time and energy that goes into developing a strong business and knowing your audience. But after you’ve defined who your audience is and developed relevant content, how do you get them to engage with it? The primary goal here is...

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