3 Ways to Create More Value for Customers


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Did you know that almost seven out of 10 customers are open to spending more with a company that treats them like individuals and understands what they want?

It’s no longer enough to provide a bare-bones experience to customers. They know they can get what they want someplace else if the customer service you offer leaves much to be desired. With the explosion of e-commerce, consumers can shop internationally as easily as they can locally. Your value proposition needs to be compelling enough to attract your target market.

Check out the following three ways to create the sort of value that attracts and retains customers.

1. Improve Purchasing Process

Offering the products and services customers want is one thing. But you can up the ante by making it easier for people who fit your target demographic to transact with your business. If you don’t have a website, that’s a big mistake. Every business needs one. And while you’re at it, ensure that people can browse your products and services and make purchases online.

According to Statista, revenue from retail e-commerce in the U.S. is estimated to be around $905 billion this year. Can your customers find you and transact with you online? When you set up an online storefront, people can transact with your company whether or not they’re in town. You can sweeten any offer with great customer service, free shipping, and easy return policies.

2. Help With All Aspects of Projects

People who contact a service provider for a job will prefer it if that service provider can help them with an entire project. They want to find a one-stop shop business to meet all their needs. It can be a hassle to have to engage with multiple service providers to complete one project.

One exception is if your business heads a project and brings aboard contractors. In such cases, your business will be the point of contact for customers. They won’t have to deal with multiple parties.

"Customers tell us that they like working with experts on their landscaping projects,” says Angel Khan, owner of Rainier Rockeries. “They also appreciate it when you can handle all aspects of a project for them. Our team is focused on retaining walls and pavers, but we’ll bring in specialists as subcontractors for things like water features and irrigation systems."

So, consider what your company specializes in and determine what complementary services your target demographic might be interested in. Offering a full suite of services means that customers won’t have to run around looking for other companies to do things that you can’t.

3. Reward Loyalty

According to one source, consumers in the U.S. belong to an average of 14 loyalty programs but actively use only 50% of them. One way your business can provide greater value to customers is by demonstrating that you appreciate their patronage.

You can do this by setting up a loyalty program, encouraging customers to use it, attracting new customers because of the value the loyalty program offers, and then making membership worthwhile.

At a time when inflation is lessening the buying power of people’s hard-earned money, your business should strive to offer more value. It’ll help if you offer a rewards program that allows customers to get discounts or exclusive offers. Customers will have more reasons to patronize your company. Their perception of your business, offerings, and brand will also increase.

Give Customers a Reason to Become Repeat Customers

Customers have options. So, they won’t continue to buy from companies that don’t offer value. Selling great products and services is one thing. But customers want more. They want value and to know that their patronage is appreciated.

Consider the three points above if you want to offer your customers the level of service they deserve and expect. You can turn customers into loyal customers who, by sharing their positive experiences with others, can bring in new customers.

Larry Alton
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.


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