Koka Sexton
Koka Sexton
Koka Sexton, Social Selling Evangelist and Sr. Social Marketing Manager at LinkedIn, is one of the most recognized social selling experts in the technology industry. A career in helping companies use social media for lead generation, creating new opportunities, and engaging customers. READ MORE at the LinkedIn Sales Solutions blog.
Is It Ever Alright to Nag Your Prospects?
There is a good conversation on the Social Selling University LinkedIn group that is worth sharing. The great thing about these communities is getting...
5 Great SlideShare Presentations on B2B Selling
SlideShare is a resource any B2B sales person should be familiar with. If your company doesn’t have a SlideShare profile you should forward this...
Is Social Media the New Cold Call?
There are many alternatives to cold calling. Most companies have already discovered that their customers are spending their time online in some social network...
What’s the Difference Between “Sales 2.0? & “Social Selling”?
The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social...
The Death of Cold Calling – Ending the Debate
Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word "cold"...
There is No Magic in Closing More Deals With Sales Intelligence
Closing more opportunities is the goal of any B2B sales organization. Fill the funnel and work the leads through a cycle that ultimately brings...
Why Social Media is Important to the Sales Process.
Companies across the world are agreeing that social media is changing the landscape of how customers interact with brands. Airlines use social media tools...
Are Your Sales People Spending Too Much Time with Customers?
A new report by the Sales Executive Council (SEC) outlines that sales people are not spending enough time with customers and spending more time...
Who are your key influencers in LinkedIn?
Many people have 100's if not 1000's of connections on LinkedIn and keeping in contact with all of them is impossible. What if you...
Creating a Sales Plan and Executing It.
Sales people that are inside or field based should always have a plan. Since most sales teams are measured on monthly, quarterly and annual...
Have No Fear: Why Sales Teams SHOULD Be On Social Media
Social media has become a defacto marketing tool for any organization, but it's incredible how scared sales managers and teams still are of letting...
Why Would I Connect With You on LinkedIn?
Inside sales and field sales professionals should all have a LinkedIn profile. If not, 10 Reasons why you need a LinkedIn profile should have...
Marketo TV Discusses Social Selling with InsideView
During Dreamforce, Marketo the revenue performance management company hosted a "Marketo TV" session where they met with dozens of people to discuss marketing automation,...
Should Sales People Be Blogging?
Sales people blogging comes up when talking to companies about ways to involve more sales and marketing alignment programs. I was reading Dave Brock's...
LinkedIn is Facebook With a Tie
I ran across an interesting quote as I was working on the InsideView guide for Social Selling with LinkedIn. As soon as I heard...
Sales 2.0 Starts with You
There is a shift being made in businesses regarding their approach to gaining new business and managing their customers. Social CRM is on the...
10 Reasons You Need a LinkedIn Profile
LinkedIn is the go to place for sales people doing discovery on their prospects. It is also the place customer 2.0 prospects go to...
Initial Reaction to a LinkedIn CRM Poll
I responded to a poll on Linkedin asking "What is your primary Client Relationship Management (CRM) software that you use?" and then took a...
Fantasy Football Sacks Productivity – Infographic
Fantasy Football is one of the most popular games played in corporate America. Over $500 Million dollars is put on the line every year...
Why Cold Calling is the Bottom of the Barrel
Regardless of what level in a sales group you fall into, cold calling is a cloud hovering over your head. If you're the...