LinkedIn is Facebook With a Tie


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I ran across an interesting quote as I was working on the InsideView guide for Social Selling with LinkedIn. As soon as I heard it, an image popped into my head and I went to Photoshop to create it. The thought that LinkedIn is Facebook with a Tie is a great differentiators between the two platforms.

LinkedIn is a place for professional connections. Be it from coworkers, customers or even initial enagement with new prospects, LinkedIn is a social network every sales person needs to be actively involved with. Social Selling starts with having a professional platform to start with and you need to make sure your LinkedIn profile is optimized and makes people want to engage with you.

Facebook is a place where you connect with friends and engage with brands. There are professional use cases of Facebook but by and large people are not ready to use their Facebook profiles for work unless they are interacting on a company fan page. There are several things a sales person could do to gain exposure and build relationships on Facebook that we will cover in Social Selling University but LinkedIn is the place to be on a purely business level.

Republished with author's permission from original post.

Koka Sexton
Koka Sexton, Social Selling Evangelist and Sr. Social Marketing Manager at LinkedIn, is one of the most recognized social selling experts in the technology industry. A career in helping companies use social media for lead generation, creating new opportunities, and engaging customers. READ MORE at the LinkedIn Sales Solutions blog.


  1. This is a good one. Over here in the Netherlands there is a simular comparison for Linkedin with Hyves. Translated it is ‘Linkedin is Hyves for the elderly’. I like yours better…


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