Joshua Paul
Joshua Paul
Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and partners to increase customer retention, sales, and customer satisfaction. With over 13 years of experience running product management and marketing for SaaS companies, Joshua Paul is a popular blogger and speaker on customer management, inbound marketing, and social technology. He blogs at http://blog.socious.com.
10 Secrets of the B2B Social Business Superhero
Spoiler Alert: I have it on good authority that true superheroes (the ones with superhuman powers) don't really exist. Luckily, if you keep this...
Would Your Customer Community Choose Your Product Over Shoes? [data]
Following up on an article that I first published on Social Media Today and then on the Online Community Blog, I want to share...
Why Private Social Communities Fail & How to Avoid It? Pt. 4 of 4 [Technology]
Over the last month, I've outlined 25 common pitfalls that organizations can identify upfront in the planning process to avoid a failed online customer...
More Community Management Problems That Can Sink Your Online Community
This post is the second half of the article on the 9 primary community management-related reasons that private online customer or member communities fail....
4 Organizational Reasons Why Private Social Networks Fail (Pt. 2 of 4)
Last week, I launched this series on why online customer communities fail in order to help business leaders, association executives, and community managers understand...
3 Rules for Effective User Group Management
User groups benefit both companies who provide products (usually B2B software or technical products), as well as the users who need those products to...
Big List of Why Online Communities Fail & How to Avoid It – Part 1 of 4
Over the next several weeks, I'll outline over 30 of the primary reasons that private online communities fail and what companies and nonprofit organizations...
5 Steps to Better Customer Loyalty [Customer Retention Tips]
Why do you lose customers? The #1 reason that customers leave you is because they think that you don't care about them and their...
4 Must-Read Customer Community Books for Social Business Pros
With all of the online reading that marketers and customer management professionals do, it is sometimes refreshing to read or listen to an entire...
How to Avoid Violating Customer Communication Preferences
I have been getting a lot of positive feedback about our recent post, 10 Things About Building an Online Community That May Surprise You....
8 Easy Ways to Humanize Your Online Engagement Today
In a recent small-sample poll that Socious conducted in the Member Engagement Group on LinkedIn, almost one half of the respondents answered that technology...
10 Things About Building an Online Community That May Surprise You
Linking a private social network to your website is straightforward. However, creating a successful online customer community or member community can be difficult. It...
How to Avoid a Netflix-Style Customer Revolt [Customer Communities]
If you are a Netflix subscriber, you have surely been notified of the up-to-60% price hike that the company announced last month which has...