Joshua Paul

10 Secrets of the B2B Social Business Superhero

Spoiler Alert: I have it on good authority that true superheroes (the ones with superhuman powers) don't really exist. Luckily, if you keep this fact under wraps, you can use the following social business superhero secrets to make you and your social business strategy...

Would Your Customer Community Choose Your Product Over Shoes? [data]

Following up on an article that I first published on Social Media Today and then on the Online Community Blog, I want to share a chart that both B2B and B2C marketer should pay attention to. In the article, I discuss lessons for marketers...

Why Private Social Communities Fail & How to Avoid It? Pt. 4 of 4...

Over the last month, I've outlined 25 common pitfalls that organizations can identify upfront in the planning process to avoid a failed online customer or member community. The areas we looked at were: Strategy Organization Community Management In this final post of the series, I'll…

More Community Management Problems That Can Sink Your Online Community

This post is the second half of the article on the 9 primary community management-related reasons that private online customer or member communities fail. The purpose of this series is to help marketers, membership managers, and other social business professional to learn how to...

4 Organizational Reasons Why Private Social Networks Fail (Pt. 2 of 4)

Last week, I launched this series on why online customer communities fail in order to help business leaders, association executives, and community managers understand and avoid the most common pitfalls. The last post focused on flawed strategies and misaligned goals. This week, we'll look...

3 Rules for Effective User Group Management

User groups benefit both companies who provide products (usually B2B software or technical products), as well as the users who need those products to be successful in their businesses and jobs. However, aside from finding the growing amount of customer community information online and...

Big List of Why Online Communities Fail & How to Avoid It – Part...

Over the next several weeks, I'll outline over 30 of the primary reasons that private online communities fail and what companies and nonprofit organizations can do to avoid the same fate. These pitfalls and lessons are mainly rooted in our research and experience over...

5 Steps to Better Customer Loyalty [Customer Retention Tips]

Why do you lose customers? The #1 reason that customers leave you is because they think that you don't care about them and their success, according to a study by the Rockefeller Foundation. Over 65% percent of the survey respondents gave this as the...

4 Must-Read Customer Community Books for Social Business Pros

With all of the online reading that marketers and customer management professionals do, it is sometimes refreshing to read or listen to an entire book on a topic that covers all the angles, is full of comprehensive tips, and offers practical examples and success...

How to Avoid Violating Customer Communication Preferences

I have been getting a lot of positive feedback about our recent post, 10 Things About Building an Online Community That May Surprise You. I have also been getting some questions. One of most important questions has to do with centrally positioning your online...

8 Easy Ways to Humanize Your Online Engagement Today

In a recent small-sample poll that Socious conducted in the Member Engagement Group on LinkedIn, almost one half of the respondents answered that technology was only part of a larger mix of tools they use for engaging customers. About 25% answered that it was...

10 Things About Building an Online Community That May Surprise You

Linking a private social network to your website is straightforward. However, creating a successful online customer community or member community can be difficult. It takes an abundance of customers, an understanding of your audience, staff resources, a solid strategy, and the right social technology....

How to Avoid a Netflix-Style Customer Revolt [Customer Communities]

If you are a Netflix subscriber, you have surely been notified of the up-to-60% price hike that the company announced last month which has outrages a large portion of their customers. This customer backlash has taken many forms. At best for Netflix, it leaves...

New Posts