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Joshua Paul

Joshua Paul
Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and partners to increase customer retention, sales, and customer satisfaction. With over 13 years of experience running product management and marketing for SaaS companies, Joshua Paul is a popular blogger and speaker on customer management, inbound marketing, and social technology. He blogs at http://blog.socious.com.

Does Your Company Have Social Business DNA?

We Are All Community Managers Now When President Kennedy spoke, "Ich bin ein Berlinerdid," (I am a Berliner) he did not mean that all Americans...

6 Key Customer Engagement Metrics for Improving Online Community ROI

The Importance of Online Community Telltales I took my daughter sailing for the first time last weekend. She was very interested in how I know...

How Online Customer Communities Can Increase Revenue By 19% [Research]

What would your bottom-line look like if your customers increased their spending with your company by 19%? A 2012 study from the University of Michigan...

5 Tips for Using Online Community Analytics to Improve Social Engagement

Take some time during your busy day to stop and look around. These are historic times when it comes to an organization's abilities to leverage...

5 Ways to Improve the Customer Experience & Why It Matters [Data]

For some customers, engagement is not the golden ticket that you think it is. Both business professionals and consumers are busier and more frazzled than...

8 Ways to Use Video Effectively in Your Private Online Community

The world is going visual! YouTube is the #2 search engine on earth. Pinterest has become the #3 social network based on sharing visuals....

5 Employee Groups That Should Access Your Online Customer Community Daily

Online customer communities, private social networks where customers, partners, and employees are brought together by companies for the success of their customers, are often...

Why is the ’24-Hour Rule’ Important in Building an Online Community?

You and your team worked your tails off building an online community and now, only a small percentage of customers or members are using...

With Enterprise Online Communities, Simplicity Wins. Or Does It?

With Facebook's recent acquisition of photo effects and sharing mobile app, Instagram, it is easy to see how one could say that simplicity wins...

4 Steps to Strengthen Your Online Community Engagement Plan

As we discussed in our video on understanding the online community lifecycle, there is no "silver bullet" to building a private online community. It...

How to Improve Customer Retention With a Private Online Community

At you next customer conference or membership meeting, take an informal poll asking people why they do business with you? The data that you...

What is Social Business? A Clear Definition

"Social business" is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat...

10 Types of Content that Drive Adoption in Private Online Communities

Are you worried about how to get your customers or members to visit, participate, and return to your private online community? Or do you...

How to Get Customers or Members by Setting Your Customer Experience Apart

Does the following sound familiar? Your prospective customer has a problem. They research their problem and potential solutions. It may be that your prospective customer...

What Can Customer Engagement Buy You These Days?

Social engagement is sought-after currency for many brands, B2B companies, and nonprofit organizations. However, how to actually attain and maintain high levels of engagement...

3 Must-Read Approaches to Online Community Engagement Metrics

"The price of light is less than the cost of darkness."- Arthur C. Nielsen This pioneer in the science of marketing research has it right....

How to Align Your Online Customer Community With Real Business Goals

Why Does Your Organization Want an Online Member or Customer Community, Anyway? Online communities, private social networking, social CRM, member engagement, and social business are...

How B2B Companies Use Online Communities to Covert Leads Into Customers

How would your company and career be impacted if you found a way to convert 2X more leads into customers? Recently, I have heard...

3 Audiences You Can’t Ignore in Your Enterprise Social Strategy

It is clear that the terms "enterprise 2.0" and "social business" mean different things to different people. To move beyond definitions, let's focus on...

How to Select the Right Mobile App for Your Online Community

For many online communities, especially those with members who are busy or don't have consistent access to a desktop or laptop, mobile engagement is...

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