Joshua Paul
Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and partners to increase customer retention, sales, and customer satisfaction. With over 13 years of experience running product management and marketing for SaaS companies, Joshua Paul is a popular blogger and speaker on customer management, inbound marketing, and social technology. He blogs at http://blog.socious.com.
We Are All Community Managers Now When President Kennedy spoke, "Ich bin ein Berlinerdid," (I am a Berliner) he did not mean that all Americans...
The Importance of Online Community Telltales I took my daughter sailing for the first time last weekend. She was very interested in how I know...
What would your bottom-line look like if your customers increased their spending with your company by 19%? A 2012 study from the University of Michigan...
Take some time during your busy day to stop and look around. These are historic times when it comes to an organization's abilities to leverage...
For some customers, engagement is not the golden ticket that you think it is. Both business professionals and consumers are busier and more frazzled than...
The world is going visual! YouTube is the #2 search engine on earth. Pinterest has become the #3 social network based on sharing visuals....
Online customer communities, private social networks where customers, partners, and employees are brought together by companies for the success of their customers, are often...
You and your team worked your tails off building an online community and now, only a small percentage of customers or members are using...
With Facebook's recent acquisition of photo effects and sharing mobile app, Instagram, it is easy to see how one could say that simplicity wins...
As we discussed in our video on understanding the online community lifecycle, there is no "silver bullet" to building a private online community. It...
At you next customer conference or membership meeting, take an informal poll asking people why they do business with you? The data that you...
"Social business" is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat...
Are you worried about how to get your customers or members to visit, participate, and return to your private online community? Or do you...
Does the following sound familiar? Your prospective customer has a problem. They research their problem and potential solutions. It may be that your prospective customer...
Social engagement is sought-after currency for many brands, B2B companies, and nonprofit organizations. However, how to actually attain and maintain high levels of engagement...
"The price of light is less than the cost of darkness."- Arthur C. Nielsen This pioneer in the science of marketing research has it right....
Why Does Your Organization Want an Online Member or Customer Community, Anyway? Online communities, private social networking, social CRM, member engagement, and social business are...
How would your company and career be impacted if you found a way to convert 2X more leads into customers? Recently, I have heard...
It is clear that the terms "enterprise 2.0" and "social business" mean different things to different people. To move beyond definitions, let's focus on...
For many online communities, especially those with members who are busy or don't have consistent access to a desktop or laptop, mobile engagement is...