Joshua Paul
Joshua Paul
Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and partners to increase customer retention, sales, and customer satisfaction. With over 13 years of experience running product management and marketing for SaaS companies, Joshua Paul is a popular blogger and speaker on customer management, inbound marketing, and social technology. He blogs at http://blog.socious.com.
Why Every Company Who Cares About Customer Retention Needs a Community [Data]
I am willing to bet that the question, "how can we find ways to grow?" is echoed through the halls of corporations and membership...
101 Online Community & Social Business Trends to Watch in 2012
One of the most important things that we have learned in helping companies and associations implement social business models is to listen. At the...
7 Examples of SOPA’s Damage to Private Online Communities
You may have been one of the millions of people who experienced first-hand one of the most effective political protests of our generation yesterday....
Improve Customer Experience Using One of the Best Online Community Models
Your online community will not be as popular as Apple's iPad was when it launched. It may not even be as popular, as the...
8 Online Community Management Lessons From the #1 New Year’s Resolution
The beginning of the year is a time for fresh starts, goal-setting, and new commitments. One of the most common resolutions is to get...
The Ultimate Framework for Planning an Online Community Strategy
Most guidance on the lifecycles of online communities is written from the perspective of a community manager. They cover how communities come together and...
3 Social Business Planning Traps to Avoid
Implementing a sustainable social business model can be complicated. When building community into your strategy, you are not only empowering and motivating employees, but...
How to Keep Your Online Community Members Engaged Over the Holidays
Wait! Before you sign off for the holiday break, how are you going to keep your online community thriving during the extended vacation? While...
How to Build a Branded Online Community [Quick Tips]
For companies and membership organizations that are planning to build a branded online community to increase sales, improve customer satisfaction, and better control support...
How to Improve Customer Marketing By Providing More Relevant Information
What can consumer-facing companies, like Google, Amazon, and Netflix, teach us about marketing to our existing customers? They have all figured out that providing...
17 Tips for Planning a Private Social Network for Your Business
Marketers and membership professionals continue to see the value of leveraging their online community to increase revenue and control costs. However, the path of...
How to Create an Online Community Using Market Research
Planning a private social network for customers or members takes a lot more than translating the features that you use on Facebook into an...
3 Online Community Software Features Your CEO Will Love
Your CEO doesn't care about your social business strategy in the same way that you do. As more organizations moved toward implementing social software...
How Live Events Improve Customer Relationships
Socious recently brought its customer community together for a live multi-day event focused on learning, networking, and product feedback. Being an online customer community...
3 Big Social Business Ideas for the Enterprise 2.0 Conference
Not everyone can present at every conference. If you have valuable information for the Enterprise 2.0 Conference audience, add your insight or link in...
5 Types of Online Community for Business – Part 2
Somewhere in the country, an executive is scratching his or her head over how to build a community of their customers or members. Their...
What Kind of Social Networking Does Your Business Need? – Part 1
Last week, I attended an online community business roundtable for small and medium-sized organizations. One of the big questions coming out of the event...
Your Online Community Strategy is a Product Strategy
Socious recently hosted an advanced webinar with Mariner Management & Marketing to teach association executives how to make their online member community their most...
4 Ways to Make Your Professional Online Community More Fun
Do your in-person customer or member events rock? Do you have live music and mixed drinks intermingled with your educational and product sessions? At...
3 Online Community Launch Tips Proven to Increase Engagement
We write a lot about the decisions that executives and community owners need to make upfront to create a successful online community. However, what...