Joshua Paul
Joshua Paul
Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and partners to increase customer retention, sales, and customer satisfaction. With over 13 years of experience running product management and marketing for SaaS companies, Joshua Paul is a popular blogger and speaker on customer management, inbound marketing, and social technology. He blogs at http://blog.socious.com.
5 Essential Online Community Management Tasks to Kick Off the Year
With the start of a new year, you probably have an extensive list of goals and to-dos to improve the health and functionality of...
How to Improve Customer Lifetime Value Using Your Online Customer Community Platform
Most companies invest big bucks to build their customer base. Unfortunately, while spending large amounts to acquire new customers, many organizations often make the...
Why Online Customer Communities Need a Purpose Bigger Than Building Community
A few years ago, I penned what I believe is still one of the most concise and clear definitions of social business: While the original...
The First Five Places to Look to Increase Online Community Engagement
By now, you’re well aware how important ongoing engagement is to the success of your online customer or member community. Without active conversations in...
Steal This Simple Way to Cement Your Online Community’s Success Before You Launch It
Launching a private online community for customers, members, employees, or partners is a big undertaking and you want to make sure all your hard...
How to Improve Customer Satisfaction By Getting More Customers to Trust You
It’s no secret that Socious runs many of its marketing programs and blog on the HubSpot platform. We use their marketing and sales tools...
Why Creating an Online Customer Community is the Ultimate Post-Sale Inbound Strategy
At this point, you’re probably tired of hearing about inbound strategies. However, there’s a reason inbound marketing, sales, and customer communication has changed the...
Creating a Customer Community: 5 Questions That Scare the Heck Out of People
In most cases, when businesses start down the path toward creating an online customer community, they’re doing it for the first time. Compared to...
How to Improve Customer Retention By Increasing the Value Customers Get From Your Products
A lot of factors go into keeping your customers. Especially in the case of B2B companies, customer retention can be a complex challenge. However,...
Customer Experience: Are You Addressing These 12 Critical Points?
Customer experience. It’s the new buzzword on the tip of everyone’s tongue—and not without good reason. The Customers 2020 Report claims that by the year...
8 Questions in Customers’ Heads That Impact Customer Retention
By now, you know how importantcustomer retention can be to the future of your business. You know that acquiring new customers costs five times...
How to Increase Online Community Engagement with Better Calls-to-Action
The foundation of your online customer community is value. It is the value of the information, discussions, and connections that turn an initial visit...
How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]
When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that...
Why People Contribute in Private Online Communities [Engagement Tips]
People have lots of outlets and opportunities to “talk” online. There’s no shortage of large social networks out there to soak up their attention....
Don’t Let Bad Email Subject Lines Hurt Online Community Engagement
If your branded online community is like most others out there, the majority of your members probably don’t check it every day. Unlike their...
How to Increase Engagement By Featuring Members in Your Private Online Community
There are a host of reasons why members join private online communities. They’re likely looking to capitalize on a specific value proposition that your...
How to Increase Customer Engagement in Your Online Community: 6 Lessons from the World Cup
It’s hard not to get caught up in an international event like the World Cup. There’s an innate sense of camaraderie that seems inevitable...
The Ultimate Guide to Public Social Networks vs. Private Online Communities
Social networks, social business, social media, social strategy, and social communities. After a while these terms become blended within an organization, especially for those...
The Evolution of Customer Engagement: Where is Your Business?
The information age has changed a lot about the way we do things. Companies are marketing products differently, consumers are shopping for those solutions...
Growing an Online Community: 8 Ways to Super-Charge Engagement
Building community online can have a big impact on your ability to maintain strong relationships with customers or members. Your organization can then leverage...