Jenna Bunnell
How to Supercharge The Customer Experience With Automated Customer Support
Ever since the arrival of the internet and the birth of the digital era, most companies have been experiencing a second Industrial Revolution. The first occurred in the 18th century, when many factories introduced machines and mechanized systems that boosted productivity and replaced human...
6 Strategies to Reduce Post-Purchase Dissonance and Boost Customer Retention
Image source: Pixabay.com Customer satisfaction is one of the most important factors in building a successful eCommerce business. Ensuring customers are happy at every stage of their interactions with your company is essential to converting them into regular buyers. Failure to prioritize these customer interactions…
10 Things Businesses Need To Know About Using a CRM
Managing customer relationships is fundamental for growing startup businesses. They need to interact with clients at various stages of their journey, from making initial contact, for example, by sending them a digital business card, to finalizing a transaction. They also need to collect feedback...
How to Foster The Agile Mindset in Your Organization
The Agile methodology promises numerous benefits that companies love. One of the best advantages of using Agile is a relatively short time-to-market which saves both internal and external stakeholders precious time and money. Other benefits include heightened productivity, intuitive teamwork, increased efficiency, and more....
Chatbot Analytics: 5 Essentials to Track to Guarantee Chatbot Success
So, you’ve invested in automating your customer service with a chatbot. You know that chatbots have become an increasingly popular way for businesses to improve their customer service and you know your customers want to engage with simple and efficient customer support. However, it’s not...
Starter Pack in Creating a Killer Business Operations Manual (With Templates)
The larger your business becomes, the harder it is to track all that happens and the processes required. While this may not be an immediate concern, as each department or team knows its roles, it can limit your ability to oversee and spot inefficiencies...
8 Steps to Master Marketing Forecasting And Use it to Your Advantage
In a digital world where the data is so noisy, predicting the performance of your marketing efforts is tricky. With more variables than you know what to do with, much less understanding the fundamental relationships between them, it’s easy to lose your way. Instead of...
How Does a Toll-Free Number Work And What Does it Mean? a Comprehensive Guide
Image Sourced from Pexels As your business grows, there are many elements of administration and infrastructure that you should take into account. One of these is toll-free numbers. They are not always the most exciting part of your enterprise journey. But they are a useful…
SaaS Customer Onboarding 101: Everything You Need to Know
SaaS vendors are seeing a significant year-on-year increase in market demand for their services and a definite trend in migration towards subscription-based pricing models. Combined with these two factors, the journey taken alongside the customer no longer ends with an expired warranty. Month on month,...
8 Actionable Tips to Get Beneficial Customer Feedback
Free to use image sourced from Unsplash Gathering authentic feedback makes a huge difference to your business growth. It can help your company to deliver a better product or service to its customers. Since 90 percent of customers are influenced by positive reviews when buying,…
Turn Your Customers Into Brand Advocates With These 7 Simple Steps
Hell hath no fury as a customer scorned, and heaven hath no advocate like a customer who just won a free juicer. In other words, keep your customer happy because there are numerous benefits to doing so for your company other than the initial sale. …
8 Solid Customer Retention Strategies
All enterprises are constantly looking for ways to increase purchases and boost profits. Often, this is done by attracting a constant stream of new customers, marketing products to them, and persuading them to purchase. However, this can be time-consuming and use up business resources...
8 Great Workplace Communication Channels (And How to Maximize Each One)
Image Source Communication channels are key components of any modern workplace. Maximizing the use of those channels benefits both employees and businesses. By reviewing the existing channels currently in use, or considering other options, it is possible to improve the impact they have within workplaces. …
How to Build Customer Loyalty Through Lead Conversion
Leads are like ripe and ready seeds. They’re extremely valuable, but, like seeds that grow in the ground, they need nurturing to turn them into loyal customers. With 57% of customers now spending more on brands to which they are loyal, loyalty is more...
A Guide to Video ad vs. Image ad: What’s The Better Choice?
The numbers speak clearly: in recent years, video marketing has gained unprecedented traction. So, what does this mean for static image-based advertising? Is it going to be completely replaced by its in-motion counterpart? Of course, not - the reality is more complex and multi-faceted. Let’s...
How to Create a Video Marketing Plan on a Tight Budget
You’ve decided you want to shake up your marketing strategy a little with something attention-grabbing. A promotional video is an ideal choice. Video is booming. It’s actually the fastest-growing digital marketing tool, boasting a predicted CAGR (compound annual growth rate) of 6.5% by 2025. So…
12 Content Promotion Ideas to Supercharge Your Digital Marketing in 2022
Every marketer knows the importance of excellent digital content. Top-quality digital content is great if your intended audience sees it. Blog posts that are informative and provide value for users can’t fulfill these objectives if they’re gathering dust in your blog section. The way...
10 Best Practices When Designing Website Pop-Ups
Even the most entertaining advertisements are intrusions. The viewer didn’t request them and probably doesn’t want to see them! But, as the name suggests, pop-up ads are notoriously intrusive. When implemented badly, they’re like a screamer in a horror film. This is why exceptional pop-up...
What HR Professionals Need to Know About Hybrid Working
It’s safe to say that the status quo has undergone some serious changes in the last two years. With COVID-19 having a big say in how we operate at work and in our personal lives, it stood to reason that, eventually, we would see...
How to Build Professional Relationships With Remote Networking
Image source Remote working has grown substantially in recent years, with the integration of freelance contractors and virtual assistants, and software like AI for sales to improve organizational processes. According to the freelance platform, Upwork’s December 2020 Future Workforce Pulse Report, 41% of teams are...