Jenna Bunnell

SaaS Customer Onboarding 101: Everything You Need to Know

SaaS vendors are seeing a significant year-on-year increase in market demand for their services and a definite trend in migration towards subscription-based pricing models. Combined with these two factors, the journey taken alongside the customer no longer ends with an expired warranty. Month on month,...

8 Actionable Tips to Get Beneficial Customer Feedback

Free to use image sourced from Unsplash Gathering authentic feedback makes a huge difference to your business growth. It can help your company to deliver a better product or service to its customers.  Since 90 percent of customers are influenced by positive reviews when buying,…

Turn Your Customers Into Brand Advocates With These 7 Simple Steps

Hell hath no fury as a customer scorned, and heaven hath no advocate like a customer who just won a free juicer.  In other words, keep your customer happy because there are numerous benefits to doing so for your company other than the initial sale. …

8 Solid Customer Retention Strategies

All enterprises are constantly looking for ways to increase purchases and boost profits. Often, this is done by attracting a constant stream of new customers, marketing products to them, and persuading them to purchase. However, this can be time-consuming and use up business resources...

8 Great Workplace Communication Channels (And How to Maximize Each One)

Image Source Communication channels are key components of any modern workplace. Maximizing the use of those channels benefits both employees and businesses. By reviewing the existing channels currently in use, or considering other options, it is possible to improve the impact they have within workplaces. …

How to Build Customer Loyalty Through Lead Conversion

Leads are like ripe and ready seeds. They’re extremely valuable, but, like seeds that grow in the ground, they need nurturing to turn them into loyal customers. With 57% of customers now spending more on brands to which they are loyal, loyalty is more...

A Guide to Video ad vs. Image ad: What’s The Better Choice?

The numbers speak clearly: in recent years, video marketing has gained unprecedented traction. So, what does this mean for static image-based advertising? Is it going to be completely replaced by its in-motion counterpart? Of course, not - the reality is more complex and multi-faceted. Let’s...

How to Create a Video Marketing Plan on a Tight Budget

You’ve decided you want to shake up your marketing strategy a little with something attention-grabbing. A promotional video is an ideal choice.  Video is booming. It’s actually the fastest-growing digital marketing tool, boasting a predicted CAGR (compound annual growth rate) of 6.5% by 2025.  So…

12 Content Promotion Ideas to Supercharge Your Digital Marketing in 2022

Every marketer knows the importance of excellent digital content. Top-quality digital content is great if your intended audience sees it. Blog posts that are informative and provide value for users can’t fulfill these objectives if they’re gathering dust in your blog section. The way...

10 Best Practices When Designing Website Pop-Ups

Even the most entertaining advertisements are intrusions. The viewer didn’t request them and probably doesn’t want to see them! But, as the name suggests, pop-up ads are notoriously intrusive. When implemented badly, they’re like a screamer in a horror film. This is why exceptional pop-up...

What HR Professionals Need to Know About Hybrid Working

It’s safe to say that the status quo has undergone some serious changes in the last two years. With COVID-19 having a big say in how we operate at work and in our personal lives, it stood to reason that, eventually, we would see...

How to Build Professional Relationships With Remote Networking

Image source Remote working has grown substantially in recent years, with the integration of freelance contractors and virtual assistants, and software like AI for sales to improve organizational processes. According to the freelance platform, Upwork’s December 2020 Future Workforce Pulse Report, 41% of teams are...

8 Types of Coworking Space: Which Suits Your Business Needs The Most?

Co-working spaces are becoming increasingly popular as start-ups look for adaptable working spaces without fixed-term rental contracts, and freelancers join forces with other freelancers to collaborate on joint projects or just work in the company of others. Digital nomads of the world unite in...

The Only Guide You Need in Writing Dynamic Internal Emails Employees Want to Read

    Image source Sending mass emails to all of your colleagues can feel like a daunting prospect. You want them to want to read the emails rather than feel that nagging tug of obligation. You want your carefully crafted email to POP and make your...

Introducing The Second Screen: How to Master Second Screen Advertising

Picture this scenario. You’re sitting at home watching TV while scrolling through Instagram, keeping up with the activities of your friends and favorite brands. Half of your attention is on the show that you sat down to watch. The other half is on your...

8 Often-Repeated But Untrue Misconceptions About WordPress — And Truth Behind Them

Here’s a fun fact: WordPress is older than Facebook and Twitter. Long before Facebook rants ever existed, folks would turn to WordPress to help them unload their burdens on the internet.  Like any bar on a Tuesday afternoon, in 2003 WordPress was mostly littered with...

How Chatbots Can Help Home Service Providers Boost Their Revenue

If you’ve interacted with a business online, you’ve probably interacted with a chatbot at some point. Digital transformation means AI chatbots have grown from strength to strength, becoming incredibly reliable and effective methods of carrying out admin tasks and engaging customers. A recent report predicted...

Ecommerce LinkedIn 101: 5 Ways E-Commerce Businesses Can Use LinkedIn to Find Ideal Prospects

Social media is a powerful tool to find customers and engage with them. You can delight prospects without the interruption of annoying cold calls and hard sells from your business phone system. If you want to master the art of social selling, LinkedIn would...

9 Solid Marketing Strategies to Increase Your Membership Signups

Today’s businesses can attract customers in a multitude of ways. One strategy worth considering is a membership scheme, but drawing people into these presents its challenges. However, with a little forethought (and a lot of hard work) the benefits to your business and brand awareness...

A Step-by-Step Guide to Making a Crisis Communication Plan

A Step-by-Step Guide to Making a Crisis Communication PlanImage Source 69% of business leaders have experienced a corporate crisis in the last few years. Larger companies invest in workforce optimization features to mitigate major crises every year. Companies spend years developing trustworthy brands. They build...

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