Jenna Bunnell

How to Increase Value of B2B After-Sales Service

As your B2B business grows, it’s easy to get lost in all the little things and day to day requirements. But at its core, there is one thing that keeps businesses afloat - the customer.  We’ve heard it all before - the customer is always...

How to Write Compelling Copy For Your Email Marketing Campaign

According to the Content Marketing Institute, 87% of marketers use email marketing for content distribution. Putting the numbers in perspective, roughly nine out of every 10 marketers use email marketing to reach customers. As a digital marketer, you face stiff competition when it comes to...

7 Ways to Increase the Organic CTR of Your WordPress Site

Website builders who are familiar with CMS tools like WordPress can easily develop professional online pages, but sometimes the effort and talent invested in these projects don’t correlate with their success or ad revenue.  Though creating high-quality online content is the main goal of any...

How to Secure Remote Work Devices With Apple Enterprise Management

Apple Enterprise Management bridges the gap between Apple’s products and the security and collaboration requirements of today’s remote teams. It enables organizations to protect, manage, and connect all of their Apple devices such as Mac, iPad, iPhone, and Apple TV. This is possible no...

How to Optimize Voice Search Feature For Your Ecommerce Store

Did you know that 71% of consumers prefer to use a voice search function rather than type out their questions? This means that voice searches make up an enormous chunk of your potential website visitors. That, in turn, means you need to think about...

How to Optimize Your Product Images to Convert More Sales

Today’s businesses attract customers in many different ways, from product bundling to social media engagement. A major factor in this is the images we use; the quality of an image can make or break a purchase. That’s why it’s essential that your images are...

6 Strategies to Kick Start Your Customer Value Optimization (CVO) Strategies

In the early days of starting a new business, it’s normal to hyper-focus on getting as many customers as possible. As long as they’re purchasing something, it’s a win, right? However, as time goes on and you’re looking to scale, having a loyal, high-quality...

How to Leverage EQ as Your Top Sales Tool

Emotional intelligence, also known as Emotional Quotient (EQ), is the power of understanding someone else’s thoughts and feelings. Image Source A doctor with a high EQ can empathize with their patients. A teacher with a high EQ can understand their students. And a salesperson with…

What Effective Email Ads Look Like And How to Use Them

Today, there are many types of paid ads placed in digital spaces. You will see paid ads on Google search results and social media channels. These generally have the tag “sponsored post”. One media channel that can make use of effective marketing is email...

Market Opportunity Analysis: What is it & How Can Businesses do it The Right...

When you run a business, you should always be on the lookout for new market opportunities. Finding one can help grow a company and take it to new heights. However, many enterprises don’t know how to seek them out. This guide is here to...

5 Key Differences to Note Between Lead Generation and Sales Prospecting

Lead generation is the process of assessing and/or attracting initial interest in a company’s product or service. This then increases sales down the line.  Sales prospecting is different. It involves engaging directly with the individual to move them closer to a sale. Both are aspects…

What is The Attendee Experience & How to Center Your Virtual Event Around it

Over the past couple of years, we’ve seen the advent of virtual events and after making their mark, they’ve shown us they are here to stay. From online gigs to festivals and conferences, virtual events permeate every aspect of our working lives and transform...

4 Ways to Create an Inclusive and Accessible Virtual Event

Events are a favorite marketing tactic for many businesses. It's a good way to simultaneously increase awareness of your business and demonstrate the quality of the products or services you offer. However, the Covid-19 pandemic has caused a general migration of these events -...

How to Effectively Get Customer Feedback via Email

We’re always striving to meet the demands of our customers, whether this means that we jump on the latest trends or stick with what has worked for us in the past.  However, if there’s one surefire way to guarantee that we are meeting our customer’s...

How to Create a Content Strategy For SaaS

When it comes to marketing for Software-as-a-Service companies, a different approach to content strategy needs to be taken. You’re not only offering a product, but also an ongoing service, which can lead to new and more complex customer fears.  Your content strategy must utilize search...

How to Use Reciprocity Marketing to Boost Customer Engagement And Sales

You reap what you sow. You get what you give. Do good things, and good things will happen to you. These old adages have been moral guidelines for centuries, but it turns out that karma is also a pragmatic business approach. In a classic study...

5 Considerations When Choosing Help Desk Software

Choosing the right piece of software for your business can be tricky. You need to weigh up the pros and cons, consider pricing, and work out how to integrate it into your business processes.  When it comes to help desk software, there are some extra...

How to Ethically Collect Customer Insights

If increasing prominence in news stories and on bestseller lists is anything to go by, the ethics of consumer data is one of the most urgent issues of our time. Unfortunately, examples of unethical data use and exploitation abound.  As we celebrate the ways our...

7 Ways You Can Use AI to Drive Customer Loyalty

The outsize popularity of dystopian TV shows aside, there’s no firm consensus on what AI technology will mean for our future on the planet. What is certain is that the triumph of machine learning is a boon for forward-thinking companies.  At the most fundamental level,...

6 Roadblocks of Remote Customer Service And How to Overcome Them

With the rise in remote working over the last couple of years, a whole host of fresh challenges are facing customer service teams. Let’s take a look at some of the biggest challenges that your teams may face as they adapt to a new...

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