Jenna Bunnell

What Effective Email Ads Look Like And How to Use Them

Today, there are many types of paid ads placed in digital spaces. You will see paid ads on Google search results and social media channels. These generally have the tag “sponsored post”. One media channel that can make use of effective marketing is email...

Market Opportunity Analysis: What is it & How Can Businesses do it The Right...

When you run a business, you should always be on the lookout for new market opportunities. Finding one can help grow a company and take it to new heights. However, many enterprises don’t know how to seek them out. This guide is here to...

5 Key Differences to Note Between Lead Generation and Sales Prospecting

Lead generation is the process of assessing and/or attracting initial interest in a company’s product or service. This then increases sales down the line.  Sales prospecting is different. It involves engaging directly with the individual to move them closer to a sale. Both are aspects…

What is The Attendee Experience & How to Center Your Virtual Event Around it

Over the past couple of years, we’ve seen the advent of virtual events and after making their mark, they’ve shown us they are here to stay. From online gigs to festivals and conferences, virtual events permeate every aspect of our working lives and transform...

4 Ways to Create an Inclusive and Accessible Virtual Event

Events are a favorite marketing tactic for many businesses. It's a good way to simultaneously increase awareness of your business and demonstrate the quality of the products or services you offer. However, the Covid-19 pandemic has caused a general migration of these events -...

How to Effectively Get Customer Feedback via Email

We’re always striving to meet the demands of our customers, whether this means that we jump on the latest trends or stick with what has worked for us in the past.  However, if there’s one surefire way to guarantee that we are meeting our customer’s...

How to Create a Content Strategy For SaaS

When it comes to marketing for Software-as-a-Service companies, a different approach to content strategy needs to be taken. You’re not only offering a product, but also an ongoing service, which can lead to new and more complex customer fears.  Your content strategy must utilize search...

How to Use Reciprocity Marketing to Boost Customer Engagement And Sales

You reap what you sow. You get what you give. Do good things, and good things will happen to you. These old adages have been moral guidelines for centuries, but it turns out that karma is also a pragmatic business approach. In a classic study...

5 Considerations When Choosing Help Desk Software

Choosing the right piece of software for your business can be tricky. You need to weigh up the pros and cons, consider pricing, and work out how to integrate it into your business processes.  When it comes to help desk software, there are some extra...

How to Ethically Collect Customer Insights

If increasing prominence in news stories and on bestseller lists is anything to go by, the ethics of consumer data is one of the most urgent issues of our time. Unfortunately, examples of unethical data use and exploitation abound.  As we celebrate the ways our...

7 Ways You Can Use AI to Drive Customer Loyalty

The outsize popularity of dystopian TV shows aside, there’s no firm consensus on what AI technology will mean for our future on the planet. What is certain is that the triumph of machine learning is a boon for forward-thinking companies.  At the most fundamental level,...

6 Roadblocks of Remote Customer Service And How to Overcome Them

With the rise in remote working over the last couple of years, a whole host of fresh challenges are facing customer service teams. Let’s take a look at some of the biggest challenges that your teams may face as they adapt to a new...

8 Customer Service Improvements Driven by Digital Transformation

Image source Times have changed. Since the turn of the millennium, digital transformation has seen technology take its place at the heart of business and marketing. Integrated systems that combine human intuition with computerized data can now bring new insight and opportunities for growth and...

5 Email Marketing Campaigns That Increase Customer Retention

Over four billion people use email. According to Statista, that number could reach an estimated 4.5 billion by the year 2024. The reach that email marketing offers is massive. This is why more businesses are exploiting the advantages of email marketing to reach customers.  Email...

6 Ways Data-Driven Decisions Can Upscale Your Customer Service

Customer service and workplace-related mantras can be found everywhere. “The customer is always right” is perhaps the most popular. “Teamwork makes the dream work”, as coined by John Maxwell, is another.  You may ask, however, what actually fuels such mantras?  Perhaps the best fuel of…

How to Incite Customer Satisfaction with Self-Service Support

Happy customers are good customers. They return to buy more, they write nice reviews, and they recommend you to their friends. If you’re one of the lucky online stores that have experienced a surge in sales over the last year, you probably have more of...

7 Common Ecommerce Customer Complaints And How to Handle Them

Managing complaints is commonly the worst part of running your ecommerce business. No one enjoys being told what they’re doing wrong and even less when the whole world can see it. The easy option to ignore negative reviews and feedback may seem alluring, but...

How to Use Ecommerce Automation to Scale Your Business

No matter the size of your ecommerce operation, sometimes there are just too many things to do. You’re only human, after all. Times like these are why you need to consider automating some of your processes. It’s particularly important when you start to scale...

5 Ways Effective Communication Leads to Positive B2B Customer Progression

Image Source You already know that effective communication is important to customer satisfaction. This is something we inherently understand when dealing with the public. It’s often overlooked when it comes to B2B selling, however.  Selling business to business can be a much more complicated process…

How Inbound Links Work to Improve Your Page Ranking

We all want to drive more traffic to our websites. But with so many sites vying for our attention, how can you get readers to click on yours? It’s all about the inbound links, also known as backlinks. But what exactly are they? And how...

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