Jenna Bunnell
A Step-by-Step Guide to Planning & Executing Email Nurture Campaigns
Want to know how email nurture campaigns can boost your business? You’re in the right place! Every business owner knows the importance of developing relationships to help their marketing campaigns. But not everyone is as clued up as they should be on email nurture campaigns.…
5 Best Places to Put Video in Your Website
In the last year or so, most of us have had to make the transition to remote working. This has been easier for some than for others, but where it can actually benefit you is when it comes to launching your website. People are...
8 Expert Tips on How to Make Your First Online Sale
Interviewing an industry influencer is an epic (and cost-effective!) way to help you win your first online sale. Making your first online sale is a big thing. It’s exciting. It’s symbolic. It brings a feeling of optimism and reassurance. But how do you get to…
How to Plan And Successfully Launch Your Own Customer Success Program
SaaS organizations are increasingly growing wise to the importance of customer success (CS) programs. Not to be confused with customer experience or customer service, customer success is how businesses conceive of the long-term success of their clients, achieved through direct collaboration with themselves as...
7 Helpful Tips in Organizing a Successful Remote Sales Team Coaching
You know how important sales coaching is for your team, right? So this article isn’t about that. The benefits of it - enhanced motivation, increased sales, etc - are only heightened when it’s your remote sales team you’re training. Working remotely has brought a new...
How to Plan And Create a Winning Ecommerce Business Plan For Newbies
Embarking on a new business requires a plan. For an eCommerce startup seeking investors or partners, this is essential to lay out your intentions. Working through this ensures you have a complete understanding of the viability of the business and any potential obstacles. After...
An Essential Guide to Ecommerce Website Maintenance for Every Business Out There
Image Source Why would you service your car if there's nothing wrong? The engine sounds good. Everything runs smoothly. Just carry on driving until you notice a problem, right? Of course, every responsible driver knows that it's vitally important to keep your car’s maintenance in…
CDP vs DMC: How to Choose the Right Data Platform for You
Customer data platforms (CDPs) and data management platforms (DMPs) are regularly confused. The mix-up stems from the fact that marketers use both CDPs and DMPs to collect data and to create audiences. A customer data platform allows you to collect data from relevant touchpoints where...
Personalized Video Marketing: What is it, How it Works, And Why Your Strategy Needs...
Businesses are always looking for ways to make customers happy, from offering promotions to running a great service level call center. Over the last few years, personalized video marketing has taken off as a popular, effective way to draw in both new and returning...
6 Helpful Tips to Boost Your SEO Through Product Pages
SEO is no longer simply nice to have. It’s a critical component of modern business. Unfortunately, many brands are utilizing SEO strategies across their home pages and blogs but overlooking their product pages. Image Source These exact product pages are an underutilized asset when it…
What is Nostalgia Marketing and How Brands Can Leverage it
Spacejam, Mortal Kombat, Roswell. The list of old goodies getting a reboot goes on. Let’s not even get into the world of anime; it’s almost like all the shows we loved as kids are finding their way back into the spotlight. A COVID-19 study indicated...
Psychographics in Marketing: What is it And How to Use it Correctly
Marketing has changed a lot in recent years. The power of data and analytics has transformed our ability to reach and engage customers. If you ask any marketer where the future of marketing lies, they will likely say “personalization”. This is backed by data,...
A Quick Guide to Planning Virtual Conferences on a Budget
As technology has developed, so have opportunities to start hosting conferences online. While this tech was previously going through a stable yet slow growth in popularity, the COVID-19 pandemic soon came along and forced the world to digitize at a rapid rate. Social distancing and,...
The Whats and Hows of Adding a VoIP System to Your Ecommerce Business
When it comes to running an ecommerce business, one of the biggest hurdles is standing out from the competition who are often huge, trusted companies such as Amazon. A big part of this is the assumption that because a company is bigger, there will...
How to Monetize Your Email Campaign Through Paid Newsletters
Although an undisputed key player in marketing strategy, email campaigns and newsletters are often seen as a means to an end. But what if they weren’t just for advertising? Paid newsletters can be a subscription service that provides a specific set of customers with...
7 Ways to Repurpose Your Online Event Content
Have you ever spent hours preparing for an online event? You put in effort, gather lots of valuable information, you might even create tools. And then? Within an hour or two of the event being over, it’s all gone! OK, so this is where repurposing...
Virtual Brand Activations: 7 Ways to Gather a Global Audience Online Seamlessly
TikTok, Costa, McDonald's; some brands are firmly etched in our brains like the familiar faces and voices of our family. We know how they look; we know how they speak; and above all, we know what role they play in our lives. But what about...
8 Engaging Lead Magnets to Grow Your Email List
Due to the digitalization of the marketplace, many companies have embraced online touchpoints and communication channels when it comes to lead engagement. In the middle of this shift toward online-based marketing, email has established itself as one of the main customer interaction and engagement...
5 Ways to Improve Customer Experience Strategy by Humanizing Your CX
We live in an increasingly digital world and fostering human connections via digital platforms isn’t always simple, but these connections are vitally important for businesses. Customers don’t want to buy products from a faceless website. Those that do will potentially choose Amazon over your...
A Simple Guide to Creating Buyer Personas For Email Marketing
Businesses are always seeking new and exciting ways to engage with their customers. Today, marketers and sales agents can choose from a range of technologies to connect with them. Recent years have seen the rise of live chat and chatbot features on websites and social...