Jenna Bunnell

How to Monetize Your Email Campaign Through Paid Newsletters

Although an undisputed key player in marketing strategy, email campaigns and newsletters are often seen as a means to an end. But what if they weren’t just for advertising? Paid newsletters can be a subscription service that provides a specific set of customers with...

7 Ways to Repurpose Your Online Event Content

Have you ever spent hours preparing for an online event? You put in effort, gather lots of valuable information, you might even create tools. And then? Within an hour or two of the event being over, it’s all gone!  OK, so this is where repurposing...

Virtual Brand Activations: 7 Ways to Gather a Global Audience Online Seamlessly

TikTok, Costa, McDonald's; some brands are firmly etched in our brains like the familiar faces and voices of our family. We know how they look; we know how they speak; and above all, we know what role they play in our lives. But what about...

8 Engaging Lead Magnets to Grow Your Email List

Due to the digitalization of the marketplace, many companies have embraced online touchpoints and communication channels when it comes to lead engagement. In the middle of this shift toward online-based marketing, email has established itself as one of the main customer interaction and engagement...

5 Ways to Improve Customer Experience Strategy by Humanizing Your CX

We live in an increasingly digital world and fostering human connections via digital platforms isn’t always simple, but these connections are vitally important for businesses. Customers don’t want to buy products from a faceless website. Those that do will potentially choose Amazon over your...

A Simple Guide to Creating Buyer Personas For Email Marketing

Businesses are always seeking new and exciting ways to engage with their customers. Today, marketers and sales agents can choose from a range of technologies to connect with them.  Recent years have seen the rise of live chat and chatbot features on websites and social...

5 Tips to Personalize Your Bulk Emails

In our XaaS (anything as a service) driven world, anything and everything is marketable content. What this means for your business is that you need to think about the best ways to target your customers, both potential and existing. This can be achieved in many...

What is Green Marketing? (Your Fundamental Guide)

It’s easy to see that our planet is struggling to keep up with humanity. From more frequent forest fires and flooding to weather fluctuations and animal extinction worldwide, environmental issues are becoming more and more urgent. What’s more, customers are aware of it and...

6 Advantages of Using Video Conferencing for Staff Training

Image by Mohamed Hassan from Pixabay It may come as a surprise to learn that 2020 marks the 150th birthday of video conferencing. The concept had to wait until the 1930s before the word ‘video’ was invented, and the 1960s before ‘conferencing’ was added. Nor...

How to Increase Value of B2B After-Sales Service

As your B2B business grows, it’s easy to get lost in all the little things and day to day requirements. But at its core, there is one thing that keeps businesses afloat - the customer.  We’ve heard it all before - the customer is always...

How to Write Compelling Copy For Your Email Marketing Campaign

According to the Content Marketing Institute, 87% of marketers use email marketing for content distribution. Putting the numbers in perspective, roughly nine out of every 10 marketers use email marketing to reach customers. As a digital marketer, you face stiff competition when it comes to...

7 Ways to Increase the Organic CTR of Your WordPress Site

Website builders who are familiar with CMS tools like WordPress can easily develop professional online pages, but sometimes the effort and talent invested in these projects don’t correlate with their success or ad revenue.  Though creating high-quality online content is the main goal of any...

How to Secure Remote Work Devices With Apple Enterprise Management

Apple Enterprise Management bridges the gap between Apple’s products and the security and collaboration requirements of today’s remote teams. It enables organizations to protect, manage, and connect all of their Apple devices such as Mac, iPad, iPhone, and Apple TV. This is possible no...

How to Optimize Voice Search Feature For Your Ecommerce Store

Did you know that 71% of consumers prefer to use a voice search function rather than type out their questions? This means that voice searches make up an enormous chunk of your potential website visitors. That, in turn, means you need to think about...

How to Optimize Your Product Images to Convert More Sales

Today’s businesses attract customers in many different ways, from product bundling to social media engagement. A major factor in this is the images we use; the quality of an image can make or break a purchase. That’s why it’s essential that your images are...

6 Strategies to Kick Start Your Customer Value Optimization (CVO) Strategies

In the early days of starting a new business, it’s normal to hyper-focus on getting as many customers as possible. As long as they’re purchasing something, it’s a win, right? However, as time goes on and you’re looking to scale, having a loyal, high-quality...

How to Leverage EQ as Your Top Sales Tool

Emotional intelligence, also known as Emotional Quotient (EQ), is the power of understanding someone else’s thoughts and feelings. Image Source A doctor with a high EQ can empathize with their patients. A teacher with a high EQ can understand their students. And a salesperson with…

What Effective Email Ads Look Like And How to Use Them

Today, there are many types of paid ads placed in digital spaces. You will see paid ads on Google search results and social media channels. These generally have the tag “sponsored post”. One media channel that can make use of effective marketing is email...

Market Opportunity Analysis: What is it & How Can Businesses do it The Right...

When you run a business, you should always be on the lookout for new market opportunities. Finding one can help grow a company and take it to new heights. However, many enterprises don’t know how to seek them out. This guide is here to...

5 Key Differences to Note Between Lead Generation and Sales Prospecting

Lead generation is the process of assessing and/or attracting initial interest in a company’s product or service. This then increases sales down the line.  Sales prospecting is different. It involves engaging directly with the individual to move them closer to a sale. Both are aspects…

New Posts