Jenna Bunnell

How to Ensure Your Data is Always Consistent Throughout Operations

When you first start your business a lot of processes are improvised. From accounting to marketing, and everything in between, it is normal for the first few months of operations to be fairly scattergun as things get up and running.  Yet sooner or later standardization...

6 Rookie Virtual Event Hosting Mistakes You Must Avoid at All Costs

With the shuttering of workplaces during the pandemic, remote work became part of everyday life. New technologies were the lifeline that enabled businesses to overcome work-from-home limitations, allowing us to connect while social distancing. They brought undeniable convenience - no need to dress for the...

What Email Scrubbing Is and Why You Should Practice it

When was the last time you cleaned out your email subscriber lists? There’s plenty of reasons why you may not have - perhaps you haven’t had time, you weren’t sure where to start, or feared that if you did, you may be left with...

An Essential Guide to Building and Monetizing Your Online Community

Image source As our society becomes increasingly reliant on the web, brands have ample opportunities to interact with their audiences and forge enduring relationships.  Any group of individuals interacting via an online platform counts as an online community - this could be a small private…

How to Successfully Make Your Breakout Sessions More Fun And Engaging

A four-hour-long session of a single person presenting at you. Sounds good, right? Didn’t think so. That’s why building breakout sessions into your conference and meeting agendas is important. As the name suggests, they provide a time for your participants (and you!) to break out…

How to Harness Hyperpersonalization in Your Email Marketing Strategy

You receive countless emails with some basic level of personalization like including your first name. It’s no surprise why; 80% of customers are more likely to make a purchase when brands offer personalized experiences. You might notice other emails aimed at your age bracket,...

A Step-by-Step Guide to Planning & Executing Email Nurture Campaigns

Want to know how email nurture campaigns can boost your business? You’re in the right place! Every business owner knows the importance of developing relationships to help their marketing campaigns. But not everyone is as clued up as they should be on email nurture campaigns.…

5 Best Places to Put Video in Your Website

In the last year or so, most of us have had to make the transition to remote working. This has been easier for some than for others, but where it can actually benefit you is when it comes to launching your website. People are...

8 Expert Tips on How to Make Your First Online Sale

Interviewing an industry influencer is an epic (and cost-effective!) way to help you win your first online sale. Making your first online sale is a big thing. It’s exciting. It’s symbolic. It brings a feeling of optimism and reassurance. But how do you get to…

How to Plan And Successfully Launch Your Own Customer Success Program

SaaS organizations are increasingly growing wise to the importance of customer success (CS) programs. Not to be confused with customer experience or customer service, customer success is how businesses conceive of the long-term success of their clients, achieved through direct collaboration with themselves as...

7 Helpful Tips in Organizing a Successful Remote Sales Team Coaching

You know how important sales coaching is for your team, right? So this article isn’t about that. The benefits of it - enhanced motivation, increased sales, etc - are only heightened when it’s your remote sales team you’re training. Working remotely has brought a new...

How to Plan And Create a Winning Ecommerce Business Plan For Newbies

Embarking on a new business requires a plan. For an eCommerce startup seeking investors or partners, this is essential to lay out your intentions. Working through this ensures you have a complete understanding of the viability of the business and any potential obstacles. After...

An Essential Guide to Ecommerce Website Maintenance for Every Business Out There

Image Source Why would you service your car if there's nothing wrong? The engine sounds good. Everything runs smoothly. Just carry on driving until you notice a problem, right?  Of course, every responsible driver knows that it's vitally important to keep your car’s maintenance in…

CDP vs DMC: How to Choose the Right Data Platform for You

Customer data platforms (CDPs) and data management platforms (DMPs) are regularly confused. The mix-up stems from the fact that marketers use both CDPs and DMPs to collect data and to create audiences.  A customer data platform allows you to collect data from relevant touchpoints where...

Personalized Video Marketing: What is it, How it Works, And Why Your Strategy Needs...

Businesses are always looking for ways to make customers happy, from offering promotions to running a great service level call center. Over the last few years, personalized video marketing has taken off as a popular, effective way to draw in both new and returning...

6 Helpful Tips to Boost Your SEO Through Product Pages

SEO is no longer simply nice to have. It’s a critical component of modern business. Unfortunately, many brands are utilizing SEO strategies across their home pages and blogs but overlooking their product pages.  Image Source These exact product pages are an underutilized asset when it…

What is Nostalgia Marketing and How Brands Can Leverage it

Spacejam, Mortal Kombat, Roswell. The list of old goodies getting a reboot goes on. Let’s not even get into the world of anime; it’s almost like all the shows we loved as kids are finding their way back into the spotlight.  A COVID-19 study indicated...

Psychographics in Marketing: What is it And How to Use it Correctly

Marketing has changed a lot in recent years. The power of data and analytics has transformed our ability to reach and engage customers. If you ask any marketer where the future of marketing lies, they will likely say “personalization”. This is backed by data,...

A Quick Guide to Planning Virtual Conferences on a Budget

As technology has developed, so have opportunities to start hosting conferences online. While this tech was previously going through a stable yet slow growth in popularity, the COVID-19 pandemic soon came along and forced the world to digitize at a rapid rate.  Social distancing and,...

The Whats and Hows of Adding a VoIP System to Your Ecommerce Business

When it comes to running an ecommerce business, one of the biggest hurdles is standing out from the competition who are often huge, trusted companies such as Amazon. A big part of this is the assumption that because a company is bigger, there will...

New Posts