Jenna Bunnell
8 Types of Coworking Space: Which Suits Your Business Needs The Most?
Co-working spaces are becoming increasingly popular as start-ups look for adaptable working spaces without fixed-term rental contracts, and freelancers join forces with other freelancers to collaborate on joint projects or just work in the company of others. Digital nomads of the world unite in...
The Only Guide You Need in Writing Dynamic Internal Emails Employees Want to Read
Image source Sending mass emails to all of your colleagues can feel like a daunting prospect. You want them to want to read the emails rather than feel that nagging tug of obligation. You want your carefully crafted email to POP and make your...
Introducing The Second Screen: How to Master Second Screen Advertising
Picture this scenario. You’re sitting at home watching TV while scrolling through Instagram, keeping up with the activities of your friends and favorite brands. Half of your attention is on the show that you sat down to watch. The other half is on your...
8 Often-Repeated But Untrue Misconceptions About WordPress — And Truth Behind Them
Here’s a fun fact: WordPress is older than Facebook and Twitter. Long before Facebook rants ever existed, folks would turn to WordPress to help them unload their burdens on the internet. Like any bar on a Tuesday afternoon, in 2003 WordPress was mostly littered with...
How Chatbots Can Help Home Service Providers Boost Their Revenue
If you’ve interacted with a business online, you’ve probably interacted with a chatbot at some point. Digital transformation means AI chatbots have grown from strength to strength, becoming incredibly reliable and effective methods of carrying out admin tasks and engaging customers. A recent report predicted...
Ecommerce LinkedIn 101: 5 Ways E-Commerce Businesses Can Use LinkedIn to Find Ideal Prospects
Social media is a powerful tool to find customers and engage with them. You can delight prospects without the interruption of annoying cold calls and hard sells from your business phone system. If you want to master the art of social selling, LinkedIn would...
9 Solid Marketing Strategies to Increase Your Membership Signups
Today’s businesses can attract customers in a multitude of ways. One strategy worth considering is a membership scheme, but drawing people into these presents its challenges. However, with a little forethought (and a lot of hard work) the benefits to your business and brand awareness...
A Step-by-Step Guide to Making a Crisis Communication Plan
A Step-by-Step Guide to Making a Crisis Communication PlanImage Source 69% of business leaders have experienced a corporate crisis in the last few years. Larger companies invest in workforce optimization features to mitigate major crises every year. Companies spend years developing trustworthy brands. They build...
What Is Content Lifecycle Management and How to Succeed
Content is one of the most important things to consider when growing a business. Without content, how can you reach an audience? Well, the answer is: you can’t. That’s why producing and maintaining good quality materials is essential when operating a business. But with77% of...
Pattern Interruption in Sales: What is it and How it Can Help You Get...
We’ve all been on the receiving end of one of those calls. You know, the ones that begin with something like: Caller: “Hello, my name is Susan from<insert generic telecoms company name here>” Your reply: “Not today, thank you”. Susan is trying to sell you…
Critical Metrics to Measure the Success of Your Live Stream Video
Maybe you’re a baker who wants to show the world how to bake bread. Perhaps you’re an influencer who tests and recommends different products like bluetooth headset.. Whatever your reason for live streaming, the more you do it, the better you will get. And...
6 Tips For Creating 6-Second Ads
Some things never change. Okay, so computing and commerce have altered somewhat over the years. For example, it would be hard to explain to a home computing pioneer of the ‘70s and ‘80s the domination and all-around usefulness of public cloud applications today. Let’s just...
How to Leverage Net Promoter Score for Business Growth
In a competitive market, customer satisfaction and recommendations are crucial to a brand’s success. While reviews and word-of-mouth recommendations are fantastic, most brands use some form of quantitative measurement of customer experience. The benefits of numerical data are simplicity and uniformity across businesses and...
How to Improve Satisfaction Ratings With Virtual Client Onboarding
Client onboarding is the process by which you teach your clients how to use the service or product you’re providing them with. It’s essential - clients might desperately need your product, but if they can’t use it, they won’t continue paying you for it....
How to Ensure Your Data is Always Consistent Throughout Operations
When you first start your business a lot of processes are improvised. From accounting to marketing, and everything in between, it is normal for the first few months of operations to be fairly scattergun as things get up and running. Yet sooner or later standardization...
6 Rookie Virtual Event Hosting Mistakes You Must Avoid at All Costs
With the shuttering of workplaces during the pandemic, remote work became part of everyday life. New technologies were the lifeline that enabled businesses to overcome work-from-home limitations, allowing us to connect while social distancing. They brought undeniable convenience - no need to dress for the...
What Email Scrubbing Is and Why You Should Practice it
When was the last time you cleaned out your email subscriber lists? There’s plenty of reasons why you may not have - perhaps you haven’t had time, you weren’t sure where to start, or feared that if you did, you may be left with...
An Essential Guide to Building and Monetizing Your Online Community
Image source As our society becomes increasingly reliant on the web, brands have ample opportunities to interact with their audiences and forge enduring relationships. Any group of individuals interacting via an online platform counts as an online community - this could be a small private…
How to Successfully Make Your Breakout Sessions More Fun And Engaging
A four-hour-long session of a single person presenting at you. Sounds good, right? Didn’t think so. That’s why building breakout sessions into your conference and meeting agendas is important. As the name suggests, they provide a time for your participants (and you!) to break out…
How to Harness Hyperpersonalization in Your Email Marketing Strategy
You receive countless emails with some basic level of personalization like including your first name. It’s no surprise why; 80% of customers are more likely to make a purchase when brands offer personalized experiences. You might notice other emails aimed at your age bracket,...