Guy Arnold
Guy Arnold
Guy is the author of 'Great or Poor' (www.greatorpoor.com ) … a simple and effective system for delivery of consistent and continually improving customer experiences, 'Go the Extra Inch' the effective way to empower your people, and 'Sales through Service' (www.salesthroughservice.com ) how to sell more through repeat business, referrals, round sales and reputation (the 4 R's). Guy helps Organisations large and small to systematically make more sales for lower costs, through 4 simple principles.
Sales Through Service 10- Access to Capital
Part 10 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because...
BT : worst customer service this year so far?
Here's a note received today from a friend. To cut a long and tedious story short that has been dragging on through every quarterly bill...
A Simple Mantra for all Customer Facing Businesses
Here's a simple mantra that came to me in the Gym! A Customer is ALWAYS a Privilege ... and NEVER a Problem A customer...
Sales Through Service 9~ Inability to affect change
Part 9 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because...
Sales Through Service 8: Issue Number 6
Part 8 in a series of articles from Sales Through Service: How to make customers want to buy again and again and...
Sales through Service 7- Increased Customer Churn
Issue Number 5 – Increased Customer Churn The world is becoming more and more competitive and the market in now truly global. Customers, previously...
Sales through Service 6- dealing with challenges well
Part 6 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because...
Customer Loyalty has to be earned every day
Loyalty comes from doing the hard work of making a business better in the customer's eyes. The best strategy for customer loyalty is to...
The latest Banking Scandal: Lloyds people bonused to rip customers off!
You don't need me to add my frustration and disgust at the latest (and I'm sure by no means the last) banking scandal: you...
Sales Through Service 5
Part 5 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because...
The object of the Sales Process
The object of the Sales Process The object of the Sales Process is NOT to get a sale ... it is to get an...
A cracking example of ‘old world’ ‘hoodwink’ marketing from Intelligent Marketing Solutions over Typhoo tea and Sainsburys
Here's one you really couldn't have made up! A Company called 'Intelligent Marketing Solutions' (who are they trying to kid?), allegedly paid hired people to...
You really couldn’t make it up! Company tries to sue customer for leaving negative customer feedback … allegedly!
We all know we're supposed to read the Terms and Conditions before we agree to anything, but few people ever do so. Unfortunately, that...
Referrals are the No 1 business generator in Salons: much more than Google or special offers: common sense of...
Referrals drive more new clients to salons than internet searches do, according to new stats. Data from 1,000 salons across the UK and Ireland, gathered...
Using sales Techniques to ‘Get a sale’ is a shortcut to disaster
Sales processes are today (with the transparent business model and joined up customers) only any good if they are focused on firstly enhancing customer...
If you want to build a great loyalty scheme, learn from the masters: Starbucks
Starbucks are world class at customer loyalty and sales through service. Here's how they do their loyalty scheme: When customers initially sign up, they are…
Don’t give a customer a refund
Don't give a customer a refund When something's gone wrong, people can so easily rush to the 'refund' solution, to solve this. But in...
What is good marketing?
What is good marketing? 'Good' marketing is the show home that looks great to viewers, but ends up as a millstone because it's been...
The future of retail shopping: customer loyalty becomes EVERYTHING: yes electronic gizmos can help, but the REAL issue is...
A high street chain is testing an electronic price tag that alters the price of an item based on the profile of the customer. B&Q...
Statement of the bleeding obvious about customer service from American Express research in Canada
American Express Small Business Monitor reveals an overwhelming 94 per cent of business owners believe their ability to satisfy their customers is what is...