Using sales Techniques to ‘Get a sale’ is a shortcut to disaster


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Sales processes are today (with the transparent business model and joined up customers) only any good if they are focused on firstly enhancing customer experience and loyalty … and then (and ONLY then) in ‘getting a sale’

The biggest crime in sales in the age of social media is using ‘sales processes’ to ‘get a sale’: yes, you may get a ‘sale’ today, but what about the sales tomorrow, and your transparent reputation all over social media???

Sales processes that were not focused on customer loyalty and advocacy worked Ok in the world of one way communication: in today’s global local community, they are a shortcut to disaster ….

Republished with author's permission from original post.

Guy Arnold
Guy is the author of 'Great or Poor' ( ) … a simple and effective system for delivery of consistent and continually improving customer experiences, 'Go the Extra Inch' the effective way to empower your people, and 'Sales through Service' ( ) how to sell more through repeat business, referrals, round sales and reputation (the 4 R's). Guy helps Organisations large and small to systematically make more sales for lower costs, through 4 simple principles.


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