Guy Arnold

Sales through Service 24- Frustration of Buyers and Sellers

 Part 23 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold ~~~~~~~~~~~~~~ Frustration of Buyers and Sellers What is the problem with ‘traditional’ selling?  Buyers so…

Sales through Service 23- What is the problem with ‘Traditional’ Selling?

 Part 23 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold   ~~~~~~~~~~~~~~~~~~~~~~~~~~~~  What is the problem with ‘traditional’ selling?  Buyers so often feel fed…

Sales through Service- Issue 20- What is the problem with selling?

Part 22 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 20- What is the Problem with Selling?   We all like to…

Sales through Service: Issue 19- Cost Reductions

 Part 21 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold -----------------------------------------------------------------  Issue Number 19 – Cost Reductions Every business is always striving to reduce costs:…

Sales through Service 20- Issue Number 18- Getting Buyers or other People to Talk...

Part 20 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 18 – Getting Buyers or other People to Talk with you and…

Sales Through service 19; Issue number 17- Variable or Disrupted Supply Chains

Part 19 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 17 – Variable or Disrupted Supply Chains As competition becomes more and…

When you get it wrong, there’s an opportunity to build customer loyalty: well done...

Here's a great example of an Organisation that hasn't historically had a world class reputation for service, that proves the point about how you can turn problems into opportunities (a subject I teach about in my 'We Boobed' classes). We manage a block of flats...

Sales through Service- Issue Number 16 – Inflexibility

Part 18 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 16 – Inflexibility Many businesses suffer from inflexibility because things have worked…

Sales through Service; Issue Number 15 – The Huge Pace of Technological Change...

Part 17 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 15 – The Huge Pace of Technological Change and Advancement The huge…

Sales through Service 16: Issue Number 14 – Lack of Diversity and Innovation in...

Part 16 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 14 – Lack of Diversity and Innovation in your Business Because life has become so complex, and…

Sales Through Service 15- Issue Number 13 – Making your marketing effective

Part 15 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 13 – Making your marketing effective In today’s world of ever increasing avenues to spend your marketing…

Sales Through service 14; Issue number 12

Part 14 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 12 – Getting Great People at a Sensible Price What’s the issue?  So often people complain of…

We live in the age of information: much of it untrue!

We live in an age of information. But it is an imperfect age, with some of the data, but not all of it. We run the risk of taking part of the picture and seeing it as all of it.People lie to themselves all...

Toyota: unsustainable growth has taken them for ‘Great’ to ‘Good’

The once might Toyota brand is reeling: the 3rd recall in a short space of time: over 2 million vehicles recalled in the last few years: what is going wrong at this once legendary brand. Quite simple, they got too ambitious and some bright spark...

Great Customer Service from Trago Mills

Just had a truly great experience with Trago: bought a light from them last week, put it up this morning and one of the glass shades was cracked. So, I phoned them immediately, expecting the Spanish Inquisition (their prices are cheap, so I expected a...

Sales through Service 13- Issue Number 11 – Shrinking margins and getting a fair...

Part 13 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 11 – Shrinking Margins and Getting a Fair Price for your Goods As the global competition bites,…

Orange ‘have too many customers’!

Fabulous Business Drivel here: I heard from not one but two separate telesales operators this week at Orange! I asked them why, after being a customer for 2 years, they didn't call me to ask if I wanted to renew my contract with them. Their…

Shop Prices are 2.7% lower than a year ago!

In the FT today, it is reported that shop prices are now 2.7% lower than a year ago. Why is that?  Have costs fallen? NO Is volume hugely up? NO The reason is: they are not delivering a good enough experience ... so they HAVE…

Sales through Service 12: Issue Number 10 – Increased Global Competition, no matter what...

Part 11 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy Arnold                                  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 10…

Sales through Service 11- Issue Number 9 – Growing the business with limited resources

Issue Number 9 – Growing the business with limited resources Every business has limited resources, but some are more limited than others! The key to business effectiveness is to grow your business, or your team, or your department, (or yourself) as effectively as possible with…

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