Guy Arnold
Guy Arnold
Guy is the author of 'Great or Poor' (www.greatorpoor.com ) … a simple and effective system for delivery of consistent and continually improving customer experiences, 'Go the Extra Inch' the effective way to empower your people, and 'Sales through Service' (www.salesthroughservice.com ) how to sell more through repeat business, referrals, round sales and reputation (the 4 R's). Guy helps Organisations large and small to systematically make more sales for lower costs, through 4 simple principles.
Sales through Service 24- Frustration of Buyers and Sellers
Part 23 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because...
Sales through Service 23- What is the problem with ‘Traditional’ Selling?
Part 23 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because...
Sales through Service- Issue 20- What is the problem with selling?
Part 22 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because...
Sales through Service: Issue 19- Cost Reductions
Part 21 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because...
Sales through Service 20- Issue Number 18- Getting Buyers or other People to Talk with you and Return Calls
Part 20 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because...
Sales Through service 19; Issue number 17- Variable or Disrupted Supply Chains
Part 19 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because...
When you get it wrong, there’s an opportunity to build customer loyalty: well done British Gas
Here's a great example of an Organisation that hasn't historically had a world class reputation for service, that proves the point about how you...
Sales through Service- Issue Number 16 – Inflexibility
Part 18 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because...
Sales through Service; Issue Number 15 – The Huge Pace of Technological Change and Advancement.
Part 17 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because...
Sales through Service 16: Issue Number 14 – Lack of Diversity and Innovation in your Business
Part 16 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy...
Sales Through Service 15- Issue Number 13 – Making your marketing effective
Part 15 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy...
Sales Through service 14; Issue number 12
Part 14 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy...
We live in the age of information: much of it untrue!
We live in an age of information. But it is an imperfect age, with some of the data, but not all of it. We...
Toyota: unsustainable growth has taken them for ‘Great’ to ‘Good’
The once might Toyota brand is reeling: the 3rd recall in a short space of time: over 2 million vehicles recalled in the last...
Great Customer Service from Trago Mills
Just had a truly great experience with Trago: bought a light from them last week, put it up this morning and one of the...
Sales through Service 13- Issue Number 11 – Shrinking margins and getting a fair price for your goods
Part 13 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy...
Orange ‘have too many customers’!
Fabulous Business Drivel here: I heard from not one but two separate telesales operators this week at Orange! I asked them why, after being a...
Shop Prices are 2.7% lower than a year ago!
In the FT today, it is reported that shop prices are now 2.7% lower than a year ago. Why is that? Have costs fallen? NO…
Sales through Service 12: Issue Number 10 – Increased Global Competition, no matter what Business you’re in
Part 11 in a series of articles from Sales Through Service: How to make customers want to buy again and again and again (because you're so 'great'!) by Guy...
Sales through Service 11- Issue Number 9 – Growing the business with limited resources
Issue Number 9 – Growing the business with limited resources Every business has limited resources, but some are more limited than others! The key to…