Customer Loyalty has to be earned every day


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Loyalty comes from doing the hard work of making a business better in the customer’s eyes. The best strategy for customer loyalty is to focus on creating as much value for the customer as possible. Trust is valuable.

The only strategy for winning customer loyalty is to focus first on the customer and let the loyalty just happen. When it does, it’s more natural, more credible, longer lasting and (listen up bean counters!) more profitable. If your focus has been on the balance sheet in an effort to increase profitability, it is time to shift your focus.

Start with you Customer Focused Mission.

Use the Customers’ REAL needs as a filter for all your systems

Improve it all inch by inch … the Kaizen way

Then measure with a balanced measure system: customer feeling and customer output …

Republished with author's permission from original post.

Guy Arnold
Guy is the author of 'Great or Poor' ( ) … a simple and effective system for delivery of consistent and continually improving customer experiences, 'Go the Extra Inch' the effective way to empower your people, and 'Sales through Service' ( ) how to sell more through repeat business, referrals, round sales and reputation (the 4 R's). Guy helps Organisations large and small to systematically make more sales for lower costs, through 4 simple principles.


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