Glenn Pasch
Glenn Pasch
Glenn Pasch is currently the CEO & partner of PCG Digital Marketing,which works with executive management and internal teams to develop new strategies around Digital Marketing initiatives that will enable businesses to achieve their desired objectives and priorities.
Why Customer Experience is the New Currency for Business
Over the last few weeks I have gotten great feedback from companies and leaders about my articles and videos on delivering excellence to your...
Plan for Customer Demand or Else Say Goodbye to Business
Let me set the stage. I was heading back from a vacation in Puerto Rico and I arrived at the US Air terminal to...
Customer Service Is Not “If Only I Did…”
As I look back over the last few months I have been astonished at the breadth of service companies are delivering both at a...
My Advice to a “Scrooge” Owner When It Came to Accountability
In keeping with the holiday spirit, I would like to first wish all of my readers a safe and happy holiday season. Thank you...
Businesses: Forget the Past at Your Own Peril
It seems like an odd concept, but as we move towards better efficiency with technology and the web, some seem to forget how to...
For Many Another Year of Failure and a Key to Success
I can see it now: In the coming weeks, the Internet will be flooded with "5 Steps to Set Your 2014 in Order," "Check...
With Google Leading the Charge, Reviews are More Important
This is a continuing series of articles on the importance of Reputation Management as well as Marketing for businesses. With the announcement on 11/26/13 from...
Overcomplicate Online Communication at Your Own Peril
Let's keep it simple from the start; whatever you would say to a customer if they were in front of you is what you...
If a Head Coach Trained Like You They Would be FIRED!!
Let's paint a picture: You pay good money to go watch your favorite sports team, but when they begin to play they are horrible....
Why Your Company’s Reputation Is Not Being Shared Correctly
Reputation management is a very passive activity for most business leaders. In many cases, businesses outsource this important task to a third party who...
“Google Death” is Only Part of the Battle
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, "Google Death", which is where...
Indifference is the Silent Killer
When one thinks of great customer service, companies like Zappos, Nordstrom's and Disney come to mind. What they all have in common is a...
Leadership Training from a Navy Seal
I had the pleasure of attending Driving Sales Executive Summit 2013 and listening to Leif Babin, Former Navy Seal talk about leadership and how...
Why Lack of Follow Through on Training is Costing You Big $$$
I have been traveling a lot lately to help install new processes for businesses both on a digital side and from a business process...
Who Runs Your Business?
This may seem like an obviously simple question, but if you take a moment to really think about the answer, it may surprise you....
Your Management Style Is Like a Drug Pusher
Now some of you may think this harsh, but many managers are guilty of creating dependent team members just like the drug pusher who...
What is Your Employee Harvest?
Too many times our companies are so focused on delivering great value to our customers (and we should be) but we forget to give...
Fix Your Customer Service Failures Once and For All!!
I was reading an article in Business Week and a quote caught my eye. It said, "If you have a great website but a...
How A Great Idea Lost Revenue
Businesses spend thousands of dollars each month creating and distributing a marketing message in hopes of attracting customers. In a previous article, "Digital...
“Excuse Me. I Ordered the Strategist and You Brought Me The Executor”
Too many times when I am asked to sit on client calls with their other vendors, I am shocked at the quality of interactions...