Glenn Pasch
Glenn Pasch
Glenn Pasch is currently the CEO & partner of PCG Digital Marketing,which works with executive management and internal teams to develop new strategies around Digital Marketing initiatives that will enable businesses to achieve their desired objectives and priorities.
Do Dealers Really Care About Automotive Service? Great Question!
Recently, while teaching a class at Northwood University, a student of mine asked me this question in regards to automotive service on a dealership’s...
Are Customer Reviews Really Important? Ask Chris
Recently in a class I was teaching at Northwood University, some students asked why some dealership websites didn’t show more of their customer reviews...
Band-Aids Don’t Fix Broken Processes
When I was looking to improve my golf game (I could hack my way around the course but it was ugly) my coach asked...
Is Your Website Content The Wikipedia for Your Industry?
I was listening to my good friend Michael Cirillo and Robert Wiseman’s podcast, The Dealer Playbook the other day. The topic was content marketing...
How 10-Year-Old Pitchers Can Help Train Your Team
My son’s baseball team was having trouble getting the ball over the plate when they pitched. The coach asked me to see if I...
“Are You Selling Me Away from You?”
I had a very interesting conversation with a prospective customer today. I was taken aback by a few things he said, one of which...
Welcome to the On Demand Society
I was listening to Brian Solis’s new podcast, Context Matters, and he mentioned the term “On Demand Society” when discussing Uber and its effect...
Q & A: How to Unify Your Marketing Message
As I finished up my presentation at the UAAMG conference on Unified Marketing, a few of the dealers in the audience asked to sit...
Is Customer Service Today Any Different than 1915?
Are customers more demanding then they have ever been? Possibly. Are they more knowledgeable? Possibly. Are businesses focusing on the right thing? Possibly not. I…
Customer Service Agents: The Tale of Two Packages
Pressure shows the true character and abilities of teams. As much as this may apply to sports teams, it applies to customer service teams...
Fixed Operations Departments Need Some Digital Love
Working with dealerships across the US and internationally, I have noticed a scenario is common across almost every single one of them with very...
2015 Road for Digital Marketing Success.
Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year...
Why Are You Outsourcing Your Reputation
Reputation management is the new outsourced service for businesses. There is a new cottage industry of vendors that have risen up to say that...
Why No Customer Service Skills Training for the Most Important Employee?
In working with automotive dealerships as I do, I am frequently asked where some of the biggest opportunities are. “How can I see the...
Closing Ratio 101: Stop Being a Lead Junkie
Are you a lead junkie? Are you addicted to testing every lead source that someone throws in front of you? Are you always asking...
“5 Steps to Being a Great Leader” ? It’s Not That Simple
Being a true leader is not easy. It is not a simple math equation where when you add two parts you come up with...
Marketing Budget and ROI: What is the Right Mix
Watching a master bartender mix cocktails is a thing of beauty. Knowing the perfect blend of ingredients needed to deliver a flawless product is...
Success Strategy and Employee Performance
How does your dealership determine their strategy for success? I have heard and seen first hand many cases where a new initiative or goal...
Business Success: Move the 60%
How do I increase my team’s productivity? How do I increase my sales? Why isn’t my revenue increasing? How many of these questions have you…
Customer Service and a “Need For Speed”
Remember the Tom Cruise quote from Top Gun. “I have a need for speed”. Well businesses need to embrace that same concept when designing...