Glenn Pasch
Glenn Pasch
Glenn Pasch is currently the CEO & partner of PCG Digital Marketing,which works with executive management and internal teams to develop new strategies around Digital Marketing initiatives that will enable businesses to achieve their desired objectives and priorities.
Why is Change so Hard For My Employees?
There are many reasons why change is hard for your employees. According to many personality profiles the % of risk takers or even those...
Management Skills: Leader or Authority Figure
We so often hear the term leader being thrown around so casually as if anyone can be considered a leader. Many employees assume that...
Automotive Digital Marketing Education: What is Needed.
Fact: 80-90% of shoppers going online before contacting a dealership. Fact: A dealership’s online presence is now their most important marketing initiative. Fact: Digital Marketing…
Spend More Money of Refine My Employee Processes?
“There are two ways to sell more. Increase your marketing budgets by twofold or refining the employee processes in place, thus becoming more efficient with...
Successful Employees Starts With You
I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful team. As the audience filed out,...
Great Customer Service Training Focuses on Relationships
Take a moment to remember a time when you were blown away by someone’s service. Maybe a restaurant, a hotel or a company you...
Reputation Management: Still needed?
With Yelp now adding a video feature, With Foursquare splitting it’s app into two different functions, (Foursquare to look for places and Swarm to...
Unified Marketing Messages: Fighting Like Siblings?
I have two young boys and as I watch their interaction, for the most part they get along and play well. But in a...
Customer Service: Is The Effort There Every Time?
I am Yankees fan and have been my whole life. Not just for the “Jeter” years but through the 70’s and the woeful 80’s...
Actionable Data: How to Pinpoint and Execute
As CEO of PCG Digital Marketing I have the opportunity to engage with many different leaders as I cross the country speaking and training....
Marketing Silos Part 2: The Three-Headed Solution
The response to my recent article, Marketing Silos are Killing your Business was overwhelming. Automotive dealers and business owners reached out to let me...
Marketing Silos are Killing your Business
I have been working on changing the Marketing Silo mentality in automotive digital marketing circles to get people to focus on their marketing efforts...
Do You Use Data Management or Your Gut for Business?
I have been blessed to travel and work with automotive dealers around the globe and although there are major differences in culture and some...
Common Paid Search Mistakes that Are Wasting Your Money
In our continuing “Back to Basics” series, I wanted to review some common paid search mistakes I am seeing when I evaluate automotive dealership...
Common Website Mistakes That Are Hurting Your Business
Over the last week I have been asked to assess a few small to mid-size business websites and give them feedback on how to...
Leadership Styles Learned from the New Lego Movie
I took my family to see this wonderful movie and I was not only astonished at its creativity but I walked away with a...
How to Use Performance Reviews to Anchor in Your Culture
Each year I sit in on performance reviews for my team. I choose to sit in on every review from the top leadership team...
Why Business Leaders Should Act Like Consultants
There are many out there who would be categorized as a consultant. They are brought in to look at certain situations in a business,...
Businesses Beware:The Internet Has Made the World SMALLER, not Bigger
All of us who are of a certain age have ordered products from the back of the comic books and thought they were the...
Your Impatience is Killing Your Customers
I saw an interesting graphic on Facebook the other day saying, “It takes 4 weeks for you to notice your body is changing 8 weeks…