Eoin Keenan
Eoin Keenan
Media and Content Manager at Silicon Cloud. We help businesses to drive leads and build customer relationships through online marketing and social media. I blog mainly about social media & marketing, with some tech thrown in for good measure. All thoughts come filtered through other lives in finance, ecommerce, customer service and journalism.
Dumb Digital Marketing Content Fails Make Legendary Jedi’s Facepalm
Tartlets. I'm of a generation for whom that word holds a very specific meaning. A meaning that goes beyond the dictionary definition of small...
10 Content Marketing Tips to Take into 2013
This year has very much been the year of content marketing. Social media, second screen and mobile can all claim to have had huge...
3 Things PSY Taught Me About Second-Hand Social Media Shares
As we're coming to the end of the year, we're starting to see a lot of countdowns. We haven't quite hit the annual cultural...
Do LinkedIn Endorsements Benefit Your LinkedIn Marketing?
'Customer Service, 45' I took a shot, I know he's holding at least two tech company executives; if one of them is a call...
Social Media Engagement, The Pope and Lipstick on a Pig
Yesterday was a big day in social media. Mayan predictions and opportune weddings created the majority of buzz, but a single account caused a...
Do You Think About Who Makes Social Media Rules?
Social media marketing is one of the most powerful tools available to marketers today. That's not just an obvious statement; it's the cornerstone of...
Are There Too Many Brands Using Content Marketing?
Content is king. Bill Gates' famous prediction is more than 15 years old but it has never been more relevant for marketers. No matter...
7 Online Ads That Are More Irritating than Facebook Advertising
There are few dirtier words in online circles than Facebook advertising. All over the web users hiss and spit the words 'sponsored stories' as...
6 Social Networks Marketers Should Learn to Ignore
I'm going to let you in on a little digital marketing secret. You don't need to build an active presence on every single social...
6 Blogging For Business Mistakes You Might be Making
When you evaluate the effectiveness of your website, and ask a digital marketing expert how you can drive more traffic, the first suggestion will...
4 Tips For Making LinkedIn Marketing Work For Insurance Agents
Social networks are for kids. They're just places where teenagers and college kids share pictures and videos of themselves doing stupid things and chat...
4 Social Media Ideas From the North Pole
Santa Claus is an institution. He's a well-known, instantly recognizable, international brand. He doesn't have a verified Twitter account or an official Facebook presence...
3 Mobile Marketing Technologies to Watch in 2013
Mobile, mobile and mobile. If someone asked you to describe the top three digital marketing trends for next year, that might be your answer....
Are Hashtags Actually a Useful Social Media Engagement Tool?
We need to talk about hashtags. They used to be an interesting online quirk. They were a cool little addition to online communication, something...
3 Emotions that can Take Digital Insurance Marketing Viral
Viral has become a bit of a dirty word in marketing circles. It's a word that is often used in an uninformed or unrealistic...
What’s the Difference Between SEO and Content Marketing?
Writing effectively for Google. Creating content that will get your website found. There are thousands of pages of advice like that online. They tell...
10 Things Social Media Marketers Should be Thankful For
As America awakes to hangovers, heartburn and half price products, and alliteration apparently, it's a good time for some reflection. Yesterday, people all over...
Social Media Strategy: Don’t Forget the other Social Network
With plenty of razzmatazz, at least one A-list celebrity user and a stunning new design, Myspace reintroduced itself into the social media market last...
Has the New MySpace Predicted the Future of Social Media Marketing?
The new Myspace was officially launched this week and so far the response has been pretty muted. If you take a quick spin around...
Content, Value and the Future of Online Marketing
But we don't expect you to just take our word for it. So we're going to let someone else talk about it for...