Eoin Keenan
Eoin Keenan
Media and Content Manager at Silicon Cloud. We help businesses to drive leads and build customer relationships through online marketing and social media. I blog mainly about social media & marketing, with some tech thrown in for good measure. All thoughts come filtered through other lives in finance, ecommerce, customer service and journalism.
Does B2B Content Have to Be Boring?
Okay, let's start with an admission. That title might be taking things a little far. Nobody wants to be boring, so the clear answer...
10 Rules For Effective Online Insurance Marketing
Insurance is a well-known concept. Most business owners understand that they need insurance and that they need to go to an agent to get...
What’s The Point in Blogging for Business?
What's the point in blogging for a business? That's a question we're asked over and over. The idea of a blog for a business...
Can Content Marketing Really Generate B2B Sales?
Content marketing has become a bit of a buzzword recently. It's become a synonym for digital marketing and a catchall term for marketing tactics...
Insurance Marketing: You Don’t Sell Insurance, You Sell B2B Services
Perception plays a huge part in marketing. Before they've spoken to you, the only evidence they have is their perception of your business. It's...
10 Easy Steps For Turning Winning Content into B2B Sales
When you're selling your business to other businesses online, your main weapon is content. You can create blogs, whitepapers, tweets, videos or any other...
Purple Cow 8/2/13: Great Marketing Content, Can You Guess the Brand?
A purple cow is something that grabs your attention and sticks in your head. It's the perfect description of the goal of every piece...
How to Break Every Digital Marketing Rule and Succeed
Wimp.com sounds a little uninspiring doesn't it? If you've never heard of it, you probably couldn't guess what the website does. You may even...
Is Google+ Really the Second Most Popular Social Media Platform?
There's been a huge shift in the social media landscape. It's no longer the duopoly that we've assumed it was for so long. The...
10 Mistakes You Always Make in Your Content Marketing Research
I do a lot of content marketing research. It's the biggest part of my day. Which makes it all the more embarrassing that I've...
Web MD Points to the Ideal Post-Panda Digital Marketing Strategy
Google changed the game. That's a comment you'll hear from a lot of marketers and one you're likely to hear again in the months...
YouTube Viral Video From Chocolate Rain to Gangnam Style
Viral video and snowfall have a lot in common. Most of us want it to snow. Old movies and rose-tinted childhood memories mean we...
3 Things HMV’s Untimely End Taught Us About Digital Marketing Strategy
Today could go down as a watershed moment in the retail industry in the UK. As HMV announced they were going into administration many...
The Golden Globes, DKNY, Taylor Swift and Content Marketing Honesty
What is the value of honesty in content marketing? A question with two perfectly acceptable, but totally opposite, answers. On the one hand, it's...
A 2013 David Would use Content Marketing to Slay Goliath
Fables and legends stick in your mind for a reason. Stories don't hang around for a thousand years if they're boring. Stories have been...
4 Minor LinkedIn Factors that Could Damage Your Personal Brand
Who are you and what are doing here? A two-part question few of us have had to answer directly. Most of the time people...
All Online Marketing Content is the Same
Be original. That's the first point on the list of targets for almost every creative enterprise on the planet. If you want to create...
The Highs and Lows of Social Media in 2012
A lot of things happen every New Year. You give up your first resolution within hours of midnight. You find it almost impossible to...
10 Things We Learned About Social Media Engagement in 2012 (Part 2)
Last year was massive in social media engagement. In 12 short months the industry underwent enormous changes. It taught us a lot about where...
10 Things We Learned About Social Media Engagement in 2012 (Part 1)
As we step into 2013 and look back over 2012, it's really hard to believe how much has happened in social media over the...