Eoin Keenan
Eoin Keenan
Media and Content Manager at Silicon Cloud. We help businesses to drive leads and build customer relationships through online marketing and social media. I blog mainly about social media & marketing, with some tech thrown in for good measure. All thoughts come filtered through other lives in finance, ecommerce, customer service and journalism.
4 Reasons Insurance Marketing and Inbound Marketing are a Perfect Fit
Inbound marketing and risk management have a lot in common. They're bothresponses to old school paradigms that have begun to look a little outdated....
Taking Down the iPhone 5 in 3 Strategic Marketing Steps
When you have two or three major brands all fighting it out for the same market share, it can generate some really creative strategic...
5 Tips For Creating Effective Digital Marketing for Insurance Agents
Despite the fact that insurance is such a vital part of every business, digital marketing for insurance agents is minimal at best. For many...
3 Cool Pieces of Design that Show Websites are still Innovating
The Internet is getting old. As mentioned in another blog this week, there are adults in the world who have never known a world...
Putting a Goat on Apple Maps: The Power of Social Media
The Silicon Cloud office looks different this morning thanks to the power of social media. Our views across Sandyford used to provide a nice...
Revenge of the Nerds: Digital, Marketing and Digital Marketing
Geeks and nerds, there was a time when the entire population of the Internet was summed up with one of those two words. There...
Reclaiming Past Glories: Microsoft, eBay and Brand Marketing
We're reaching a watershed in Internet history; we're at a point where there are adults who have never lived in a world without the...
The iPhone 5: A Victim of the Marketing Plan’s Success?
On days like today, the Internet is an unusual place. My personal favorite description of the Internet, from comedian and writer Dave Gorman, is...
2 Simple Marketing Rules That Big Brands Break
There are few hard and fast rules in marketing. Some of the best marketing, particularly in the digital era, comes from breaking rules other...
Do You Focus on the Benefits of Social Media and Ignore the Risks?
As marketers, we spend a lot of time extolling the benefits of social media. We talk about the access social media gives you to...
5 Tips For Using Hashtags to take Advantage of Social Media
Remember when the symbol '#' used to mean 'number'? No? Me neither. Hashtags have become so commonplace that it's difficult to separate hash from...
5 Blogging for Business Tips For Creating an Enjoyable Read
Whenever we list ways to boost your business' online presence, blogging is always right up there. Blogging for business has become more than something...
Strategic Marketing: What’s in a Name?
Sometimes all it takes is a picture. When you engage in any kind of strategic marketing, one of your key goals will be to...
4 Social Media Marketing Lessons From Barack Obama
Politics and marketing have a lot in common. The success of social media marketing has encouraged a lot of politicians to take an interest...