Eoin Keenan

How To Manage Your Employees’ Personal Brand On LinkedIn

By now you will no doubt have read about the importance of personal branding. With the advent of social media and the ease of self-publishing, every one of us now has our own brand online. And that brand is often the most interesting to...

B2B Digital Marketing Is About Far More Than LinkedIn And Email

The words digital marketing usually paint the same pictures. People's minds immediately go to social media, email and websites. They see rooms filled with pie charts, computers with five screens and longwinded discussions about syntax in 140 characters. And in many cases these images...

4 Reasons Pinterest Is A Waste Of Time For B2B Marketers (And one reason...

I've been remiss in my duties recently. As bloggers, whether you're writing about sports or SAP, we have a responsibility to those who take the time to read our work. You should always read your comments and reply whenever possible. This past week I...

The Greatest Skill In Content Marketing

There's a line that Bill Gates used, nearly 20 years ago, that comes up again and again whenever people talk about content marketing. You've heard it before and I'm not going to wheel it out here. If that's not clear enough, just think about...

5 B2B Digital Marketing Mistakes You Don’t Know You’re Making

Some mistakes are really easy to spot. As soon as you press send to the wrong email address or hand over the wrong report, your heart sinks and the mistake opera singer from Scrubs is warming up. But not every mistake is so visceral. Others...

Publishing Shared Content? You Will Lose.

As content marketing continues to rule the lands, more and more businesses are looking for ways to publish articles and other forms of valuable content for their website visitors. Content is important for the obvious reason of giving your visitors interesting content to read...

B2B Content Marketing Can Help You Take On Bigger Brands

I recently moved house and, besides developing an obsession with space-saving and cardboard boxes, I have had to setup a lot of utilities. The traditional approach, the one we know most consumers go through, is to research each provider, assess prices and make an...

B2B Digital Marketing’s Only Rule: There Are No Rules

We often get asked about the right way to do certain things. 'What needs to be included in a good email marketing campaign?' or 'what rules are there for creating blog posts?' Of course we answer these questions based on best practice guidelines...

5 Reasons Priorities Are The Key To Effective Content Marketing

What's the most important part of your business? Which industry topics do your clients care the most about? How do you measure their interest? There are many questions you need to answer to create an effective content marketing strategy. While the answer to each...

B2B Social Media Is About Building Your Community

I'll let you in on a little secret, whenever I write these blogs; I listen to music. It's a great way to block out the world around and focus on the words. Not a shocking revelation, but one that lead me to the topic...

Do You Know Who Your B2B Content Marketing Is For?

The clever answer to the question in the title of this piece may be, 'Yeah, my customers', but that doesn't make it the right answer. Every piece of content marketing is, or at least should be, designed to attract customers. So, I'll ask again,...

8 Horrible Words To Avoid In B2B Digital Marketing

I read a lot of B2B digital marketing content. From rival brands, to client competitors, to industry blogs; I encounter it everywhere. And I've noticed a few of my own bad habits repeated by other marketers over and over. Each one grates when I...

5 Other Benefits Of Inbound Marketing Besides Traffic & Sales

The best Inbound Marketing Strategies are about much more than just boosting traffic. Eoin takes a look at other benefits of Inbound Marketing. Inbound marketing sounds like it's all about traffic. Even without any explanation, the name suggests it's built around inward motion. And in...

B2B Service Providers’ Online Presence Is A Daily Job Interview

Eoin feels that interviews are a little stressful, but they are all about presentation. As a B2B service provider, the information you output to the world goes through the interview process daily, but with a focused online presence, the stress can be reduced. Job...

One Mistake Can Destroy Your Online B2B Strategy

Eoin is moving for the second time in a few months and he's not happy about it. Especially when letting agent failures remind him of the importance of an effective and unified online strategy. Moving can be stressful. You develop an overwhelming obsession with cardboard...

Why Facebook Graph Search Won’t Work For Digital Marketing

While there's plenty of interest and enthusiasm from digital marketers about Facebook Graph Search, Eoin isn't convinced, just yet. Ever since the first whispers that Facebook were experimenting with search functions, people have talked about Facebook facing Google head on. The theory was that a...

The Week In Digital Marketing: Privacy, Mind Control & Progress

Eoin dusts down his tin foil hat and looks back on a digital marketing week dominated by privacy related-news. In a week that started with minute by minute updates about a man may or may not be on a plane, it's fitting that we've ended...

How Far Off-Topic Should A B2B Blog Go?

As someone who's been known to stray a little off-topic when blogging for business, Eoin looks at what you can and can't put in your B2B blog. When we talk to clients about blogging the same question comes up over and over. It's not always...

7 Steps To Creating A Great Content Marketing Infographic

Every content marketer should have a heavily stocked toolkit. Simply churning out blog after whitepaper after blog is not a sustainable way to build an audience. An infographic can be one of the most effective ways to add variety and depth to your content...

Don’t Rely On Responsive Design For Your Mobile Inbound Marketing

I have to start with an admission, technology sometimes frustrates me. Not in a 'what does this do?'... 'Why do I need a social network?'... 'A computer on you FACE!?!!?' way, I'm totally comfortable with and enjoy new technology. But sometimes…. I get a...

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