David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
Selligent Brings a New B2C Marketing Automation Option to the U.S.
I'm writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.* The late 1990's...
Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP)...
HubSpot Releases Social Inbox and Reveals So Much More
I spent yesterday afternoon at HubSpot's "Open House" in Cambridge, MA, during which they briefed the community on their business progress, introduced their new...
Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform
I'm still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. The latest is Provenir, a company founded in 1992...
I’ve Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
It has taken me a while to connect the dots, but I'm now pretty sure I see a new type of software emerging. These...
Lattice Engines Automates All Steps in Prospect Discovery
There's nothing new about using public information to identify business opportunities: it's why lawyers chase ambulances and bankers phone lottery winners. But the Internet...
Adometry Combines Attribution with Optimization
So…my last two posts on attribution systems (MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from...
ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
B2B marketing data vendor ReachForce today announced its purchase of SetLogik, which provides technology to build cloud-based marketing databases and do predictive modeling...
Marketo Files for IPO: Will High Growth Outweigh High Losses?
Marketo made good today on its promise to file for an initial public offering (IPO). Congratulations to them for reaching this step. It's a...
InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs
I spent part of last week at Infusionsoft's annual conference, InfusionCon, drinking the Kool-Aid and soaking up the Arizona sun. Pleasant as the 80 degree...
Yesterday’s News: Marketo Plans IPO, Eloqua Eyes B2C
There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public...
HubSpot Reports 82% Revenue Growth
HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 million. Number of clients grew by 42%, to 8,440....
VisualIQ Connects Attribution to Media Buys
As I threatened – I mean, promised – a couple of weeks ago, I'll be writing about marketing measurement systems over the next month...
Why Is B2B Marketing Automation Growing So Slowly?
Let me start by saying that the 50% revenue increase I'm projecting for B2B marketing automation in 2013 is a very healthy one. In...
And Our Forecast of B2B Marketing Automation Revenue for 2013 is….
I've just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is...
The Marketing Funnel is Dead: Here’s What Will Replace It
Okay, I freely admit that headlines like "the marketing funnel is dead" are a cheap trick to attract attention. But I swear I came by...
MMA Modernizes Marketing Mix Models
I've been spending a lot of time recently looking at marketing measurement systems. This means that you, Dear Reader, will be spending a lot...
Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
Infusionsoft today announced it has acquired social lead generation vendor GroSocial. This comes two weeks after Infusionsoft raised $54 million in new funding. GroSocial is...
IBM Interact Adds Interactions to Enterprise Marketing Management
My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what's...
Top Five Metrics for Revenue Generation Marketers
Marketing measurement is a perennially popular topic. I myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers, sponsored...