David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
IBM Interact Adds Interactions to Enterprise Marketing Management
My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what's...
Top Five Metrics for Revenue Generation Marketers
Marketing measurement is a perennially popular topic. I myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers, sponsored...
RedPoint Offers Broad, Deep B2C Marketing Automation
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term "marketing automation"...
Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This...
Future of Marketing Automation: Grow or Die
Tis the season for industry predictions. I've already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply....
SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
It's more than three years since my original post about SiteCore's plans to transform itself from a Web content management system to a platform...
MindMatrix Adds Sales Support to Marketing Automation
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent,...
[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time...
Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
In his classic Harvard Business Review article Marketing Myopia, Theodore Levitt argued that railroad companies could have survived the rise of the automobile had...
A Framework for Real Time Decision Management: How SAS RTDM Fits In
I've had a couple of consulting projects recently that involve real-time decision systems (a.k.a. real time interaction managers), which are used to select the...
Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded...
Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
Microsoft today announced the acquisition of marketing management system vendor MarketingPilot, which will become part of its Dynamics CRM group. Financial terms were not...
ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget
ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot, for just under $100 million ($95.5 million, to be exact). In one way,...
SetLogik Offers B2B Marketers a Real Marketing Database
I've now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. If anything, I'm even...
KXEN Packages Automated Predictive Models within Salesforce Apps
As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. KXEN...
Three Ways to Dominate the Marketing Automation Industry
I wrote last August that it's still possible for new B2B marketing automation vendors to challenge the industry leaders. This was based on the...
Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce
I'm writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors....
ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On
When I first wrote about ClickDimensions in a February, 2011 post, the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM...
Moving On: Lessons from the B2B Marketing Trenches
I've just ended my six month tour as VP Optimization at LeftBrain DGA, and am now returning full time to my usual consulting, writing,...
HubSpot Launches New Version to Deliver Better-Targeted Content
HubSpot yesterday launched a "completely re-envisioned and rebuilt" version of its marketing system at its Inbound 2012 user conference. The main thrust of the...