David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
You may have noticed that there are many B2B marketing automation systems available. So it’s not surprising that LeadLiaison prefers to be called something...
BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
I’m as fond of hearing my voice as most consultants, which is very fond indeed. But the best part of my recent presentation with...
Radius Provides High Quality Data on Small Businesses
When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app...
Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems...
Hushly Helps Marketers Connect With Anonymous Web Site Visitors
When this blog last left Geoff Rego in 2010, he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle....
Lytics Adds Marketing Recommendations to a Customer Data Platform
It’s just over one year since I first spoke with Lytics*, which at that time was (accurately) calling itself a Customer Data Platform but...
Seven Marketing Automation Myths to Ignore – Illustrated Edition
I’m sad.I’ll be giving a speech in Milwaukee next week on marketing automation myths, and early in the preparation process had the idea of...
Wise.io Provides Another Choice for Automated Predictive Modeling
I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them....
SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. I meant both that predictive models...
Dreamforce 2014: Process Is More Important Than Analytics
photo by Dion Hinchcliffe Salesforce.com’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. But the main announcements felt fairly...
CommandIQ Gives Marketers Flexible Database and Messaging Options
The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. The...
New Frontiers in Data Driven Marketing
I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield...
V12 Launchpad Combines Prospect Database with Outbound Campaigns
V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. Since then, the company has added tools...
BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The delay...
HubSpot Jumps into the CRM Marketplace
Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it...
6Sense Finds B2B Prospects Using Web Site Activities
I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more...
HubSpot Files for IPO: Solid Financials for a Young Company
HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. Since the company has been admirably transparent all along about its finances, there...
MarTech Conference: Chief Marketing Technology Officers Come Out and Play
I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. Conference chair Scott Brinker assembled an...
Lots of Vendors Can Help You Find Leads on the Web
Few people would suggest you learn salesmanship from the play Glengarry Glen Ross,* but its central message rings true: good leads are the lifeblood...
The Biggest Gap in Marketing Software Selection Isn’t Product Information
There’s a reason I’m not a professional copy writer, which is that I’m bad at it. But, as with the press release I described...