David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
Are Millennial Marketers More Analytical?
I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his...
StrongView Moves Beyond Email to Real-Time, Contextual Marketing
Today's email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so...
Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
It’s been a while since I wrote about Customer Data Platforms, but only because I’ve been distracted by other topics. The CDP industry has...
NextPrinciples Offers Integrated Social Marketing Automation
Social marketing is growing up. We’re seen this movie before, folks. It starts when a new medium is created – email, Web, now social. Pioneering...
B2B Marketing Automation Vendor Strategies: What’s Worked and What’s Next
I recently did a study of the strategies of B2B marketing automation vendors. Of the two dozen or so companies in the sample, six...
Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success
The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here). At more...
Business Marketing Association Conference: Marketers Should Make Customers the Hero
I may have to start attending only conferences on the West Coast, since the trip home from closer locations doesn't take enough time for...
Oh Shiny! Cool Marketing Technology I’d Evaluate in Detail if I Didn’t Keep Getting Distrac…Oh Shiny!
I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want...
Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. Since then, Acxiom purchased online/offline identity matching vendor...
What Makes a Good Marketing Platform? Rules for Platformality
That Scott Brinker is such a devil.Last month he goaded me into coming up with a framework for relating marketing technology to business strategy,...
InfusionSoft ICON: Continued Focus on Helping Small Business
Seth Godin gives speaks at so many conferences that I’m beginning to suspect there are several Seth Godin impersonators sharing the load. Be that...
Matching Marketing Technology to Business Strategy: A Starting Framework
As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference...
Marketo Conference: Small Changes, Big Picture
Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see...
Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
Vocusannounced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their...
Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
I had an interesting briefing a few weeks ago from Bottlenose, which sells what it calls a real-time “trend intelligence” system. The general idea...
IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. My only reaction was,...
IgnitionOne Buys Knotice, Prompting Many Deep Thoughts
Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice. Both vendors are listed in Raab Associates’ Guide...
Marketing Automation Dissatisfaction: Are Users Buying the Wrong Systems?
I took a preliminary peek at the results of the marketing automation deployment survey that VentureBeat and I have been fielding for the past...
Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com, Neolane by Adobe, and Responsys by Oracle. But it would...
Ontraport Revamps Its Small Business Marketing Automation System
It’s five long years since I wrote a detailed review of OfficeAutoPilot (now Ontraport), which is a lifetime in industry terms. But, while the...