Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
A Reward Program Without The Credit Card: What Target Could Learn From Macy’s, Nordstrom
If there’s one reward lesson Target could learn from Nordstrom, Macy’s and others, it’s this: Red could be the new black. Red as in Target…
Lions Of Retail: 8 Surprising Brands Coming On Strong In 2018
Lions Of Retail: 8 Surprising Brands Coming On Strong In 2018 Macy’s has proven it can get back on its feet even after a hard…
Maturing Gen Z Is Dumping The Mall; Here’s How To Catch Them
Maturing Gen Z Is Dumping The Mall; Here’s How To Catch Them Retail brands and fashions come and go, but one trend shopping mall operators…
3 Reasons West Elm’s Selfless Marketing Is Worth Watching
3 Reasons West Elm’s Selfless Marketing Is Worth Watching A new share-the-wealth strategy by home furnishings chain West Elm may prove that one of the…
Walmart Is Going Upscale, But It Doesn’t Mean What You Think
Walmart Is Going Upscale, But It Doesn’t Mean What You Think When Walmart called on Lord & Taylor, we should have known it was not…
3 Ways Retailers Can Use Facial Recognition To Create Better Experiences
3 Ways Retailers Can Use Facial Recognition To Create Better Experiences She has a face that could launch a thousand sales; now retailers have to…
Macy’s Revival Means Plenty Is In Store For Star Reward Members
Macy’s Revival Means Plenty Is In Store For Star Reward Members (Photo by Alexander Scheuber/Getty Images) This is evidently one of the key spokes in…
How Major Mergers Are Changing Your Favorite Private Brands
How Major Mergers Are Changing Your Favorite Private Brands Photographer: Luke Sharrett/Bloomberg What a difference a day makes. Or, in the case of Amazon and…
How Overseas Innovations Are Changing The U.S. Shopping Trip
How Overseas Innovations Are Changing The U.S. Shopping Trip The latest American product to be made overseas is likely to be the shopping trip. (Photo…
German Lessons: What Walmart Could Have Learned From Lidl, And Vice Versa
German Lessons: What Walmart Could Have Learned From Lidl, And Vice Versa In mid-January, less than a week after Walmart abruptly closed scores of Sam’s…
6 Reasons An Amazon-Target Merger Could Be Bad For Shoppers
6 Reasons An Amazon-Target Merger Could Be Bad For Shoppers Photographer: Mark Kauzlarich/Bloomberg Retail analysts may think it’s Prime time for a takeover, but are…
Retailers Want Your Business: 5 Great Opportunities For Shoppers In 2018
Retailers Want Your Business: 5 Great Opportunities For Shoppers In 2018 The shopper came to the store to pick up an awaiting jacket. She left…
Walmart Is Investing In Shopper Data: How That Will Change The Grocery Aisle
Walmart Is Investing In Shopper Data: How That Will Change The Grocery Aisle It might not be able to put a price on trust, but…
The Benefit Of Unlimited Offers: Dollars Or Data?
You’ve just paid $100 for a bottomless bowl of pasta. When it comes to measuring the return on that investment, however, the formula is...
10 Retail Predictions For 2018 That Should Be On Your Radar
Imagine the 21st century is a consumer. She’s approaching her 18th year, she’s got the world at her fingertips and she wants it all to fall...
The $756B Wake-Up Call: It’s Time To Give Shoppers Control Of Their Data
For a lot of shoppers, sharing data is like writing a Christmas list that’s poorly understood. You provide details of what you want most...
Robot Love: Can Retailers Build Emotional Loyalty With Data Machines?
Data’s what you got now, Mr. Roboto, but can you do the job retailers want you to? (Photo credit: ROSLAN RAHMAN/AFP/Getty Images) Robots are entering…
5 Principles For Long-Term Loyalty In The Sharing Economy
How do Tory Burch and Valentino survive the sharing economy? By offering many happy returns. Photo credit: ANGELA WEISS/AFP/Getty Images Today, more shoppers care less about…
6 Ways For Retailers To Survive The Cannibalism Of Grocery Delivery
If grocery sales were pounds of flesh, shoppers would be making cannibals of retailers. Photographer: Patrick T. Fallon/Bloomberg They’re doing it both virtually and overnight,…
Giant Eagle’s Got New Rewards, But Does It Have Enough Meat To Satisfy Shoppers?
The Eagle has landed on a new reward program, and it’s got omnivore tendencies. Photo credit: KITAY That’s the takeaway from the newly re-launched loyalty program…