Bryan Pearson

Matching Price To Shopper: 5 Ways AI Can Help, Now

Who invests a database worth of intelligence into the price of a chocolate bar? Turns out, it could be more than half of all retailers.  In 2020, 58% of top retailers said they planned to implement some form of AI pricing technology by the end...

Will Vaccines Be A Shot In The Arm For Retail Recovery?

Vaccine mandates may not be a popular topic at some kitchen tables, but when the tables clear, those mandates could determine where consumers spend. Most people are back to shopping in stores, and of them, 53% are likely to choose businesses that require employees be vaccinated...

4 Answers To The Hardest Problems in ‘21 Back-To-School Retail

Committed workers are the latest in fashion this back-to-school season. And for many retailers, the accessories that will pull their operational outfit together are trending beyond the predictable pay and benefits. In April, a reported 650,000 workers quit their retail jobs – the largest figure in more than...

5 Ways Fulfillment Can Be A Loyalty-Building Experience

There are a trillion reasons why online retailers have to pack each delivery box with something that captures the emotion of the moment. The trick is making those feelings good ones, by seeing what the shopper sees when that package arrives. Online retail sales are...

6 Ways Permission Advertising Gains Shopper Trust

In June, an international coalition of consumer rights organizations and data protection experts called for a ban on “surveillance-based advertising.” Are you surveilling the future of your micro-marketing? The most nimble companies are, and this will likely change how online advertising works, soon. More tech...

Tech Is Enabling These 5 Shopper Trends. Is Retail Ready?

The wheel may be one of humankind’s greatest innovations, but keep in mind that it’s what the tool can do – not the tool itself – that guides history. This applies to high-tech inventions as well. Retailers thought digital shopping would forever alter consumer behavior,...

Is Cryptocurrency The Future of Retail? 4 Cases Say ‘Yes’!

You can’t hold loyalty in your hand. So it’s fitting that 44% of people would like it measured in cryptocurrencies. That is the percentage of Americans interested in receiving encrypted, digital currencies, such as Bitcoin, Ethereum and Dogecoin, as an alternative to traditional cash-back reward...

Revolutionizing Main Street: How Shopping Hubs Are Changing

What becomes of Main Street when all of its retail traffic is redirected to Dot-Com Avenue? El Centro knows. El Centro is an example of how many retail hubs are evolving to keep pace – we mean literally, as in foot traffic – with a customer...

The Pandemic Has Made Best Buy’s New $200 Membership Program Possible

How much does it cost to get a house call from the Geek Squad? For 90 minutes, $49.99. This helps explain the $199.99 price tag for Best Buy’s new annual membership program, in pilot mode now. The Best Buy Beta program, which includes perks such...

3 Shopper Needs Explain Why These 10 Retailers Are Expanding

Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones with “pile ‘em high and let ‘em fly” deep-discount bins. More than a few retailers have announced plans to open a...

Simple Ideas That Can Help Retailers Win Wellness Tech

Not everyone wakes up with purpose these days. As the clock ticks relentlessly toward another expanse of (for many) open hours, more people are seeking wellness coping mechanisms. And more are finding them in tech-enabled, retail goods. According to American Psychological Association, 47% of Americans...

Target, The ‘Apple Experience’ And Training

Great products sell, but only when sold properly. Eight in 10 consumers will switch merchants because of poor customer service, and this applies even to Apple products. So Target isn’t taking any chances at its shiny new Apple kiosks.  The chain is incorporating Apple-dedicated shops in 17 of its...

6 Pandemic Side Effects On Retail’s Road To Recovery

The pandemic may have unraveled the once-predictable hemline of shopper preferences, but retailers still have the instruments – their data and innovation – to stitch it back in place. These resources are retail’s new black as we enter a year filled with light. They have...

Half A Dozen Rose-To-The-Occasion Retail Ideas To Fall In Love With

Love is never having to say, “I’m sorry, we don’t have kombucha.” When it comes to retail, saying yes to almost anything is increasingly imperative. So it shouldn’t surprise anyone that the stores that survived the pandemic-enforced closures of 2021 are going the extra aisle-mile...

5 Food And Beverage Trends Heated Up By Crisis

When it comes to how the pandemic affects retail, supermarkets are fairly high up the food chain. But if they don’t pay close attention to how those dollars are spent, could lose their footing. As of November 2020, last year’s grocery sales rose to $777...

7 Must-Do Retail Resolutions For 2021

Welcome to 2021, retailers. Don’t expect it to get easier. The year about to unfold will likely be a manifestation of all the changes consumers and retailers endured in 2020. That means all the merchandising and fulfillment lessons learned then, and all the new practices...

12 Holiday Gifts From The Starbucks Card

Even when it steals market share, the Starbucks loyalty program rewards more than its customers. Starbucks Rewards, with nearly 20 million members, also benefits retailers, even those that compete for the same consumer dollar. This is because the size, channel options, frequency of use and...

4 Black Friday Trends That Could Predict Retail In 2021

By now, most shoppers have already unpacked their holiday purchases from Thanksgiving weekend. So now, let’s unpack just what all those orders mean. More than 186 million people shopped in-store and online over the five-day period from Thanksgiving to Cyber Monday, according to the National...

4 Covid Shopping Trends That Will Outlive The Pandemic

Think of the pandemic as a major, unplanned life stage. Are retail analytics playing the most intelligent role? The health crisis has altered how people live and shop in a lot of the same ways that getting married or starting a new job would. But...

Bringing Online Shoppers In-Store: 6 Ideas From Macy’s, Target, Others

If a Christmas tree is erected in a department store and no one is around to see it, does it make a sale? Retailers will likely find out this month. Despite the pandemic, 43% of all shoppers still don’t plan to start their holiday shopping...

New Posts

CustomerThink