Bryan Pearson

5 Retail Tech Ideas That Should Thrive In 2022, And 2 On Hold

Being out-of-touch is totally in, QR codes are quickly finding a new home and robots are strolling the line between novelty and value. This is what retail innovation will look like in 2022. Funding for retail technology reached a record $29 billion in the first...

Looking Back And Ahead: What We Learned From 2021 Retail

If retailers and consumers think price tags are high today, consider all the non-dollar costs that will influence purchase decisions tomorrow, such as time, convenience and (importantly) experience. Any one of these factors could change a shopper’s choice. Every one of them can coalesce...

What’s On Trend for Retail in 2022? 5 Predictions

If the past two years have taught the retail industry anything, it’s to meet the unexpected, eye-to-eye, with more of the unexpected. Unexpected as in surprising channels, unpredictable brand partnerships and even a dose of the expected. Because consumer desires have not changed; they still...

4 Rules – Retail Media Networks And Privacy

Retailers are finally sharing their customer data with other companies in ways that should deliver higher return on investment with each insight. But when opening their doors to buyers, are retailers creating the right experiences by inviting their customers in, as well? The looming demise...

Luxury Resale’s High-Class Challenge: Solutions to ‘Frankengoods’

An outsized demand for five-figure watches would seem to mark a good time for the economy, until one follows the chain of fulfillment. Take the Rolex. A second-hand market for it and other luxury watches is mainstreaming fast because, despite rising global demand, the makers...

What Does Outsized Demand For A 12-Foot Skeleton Tell Us About Customer Experience?

In this story, there are no skeletons in the closet. They are, instead, on display for all to see. Back in July, Home Depot did something unusual: It pre-released its Halloween lineup online, and almost immediately, it sold out of everything. It may have its...

What Customer Experience Will Generation Alpha Expect From The Mall?

The most important future shoppers can’t yet drive. But they buy. Can retailers steer them to the store? The oldest members of the next generation of consumers, Generation Alpha, were born in 2010, yet in just a decade they’ve learned to become smart online shoppers. In...

Lessons Learned From The Dollar Chains’ Expansion Plans

Regardless of a retailer’s initiative, even regardless of opportunity, factors such as inflation could reel back a merchant’s expansion plans as fast as a shopper can spend a dollar. Or, in today’s prices, about $1.07. This could become the scenario for the nation’s three leading...

Matching Price To Shopper: 5 Ways AI Can Help, Now

Who invests a database worth of intelligence into the price of a chocolate bar? Turns out, it could be more than half of all retailers.  In 2020, 58% of top retailers said they planned to implement some form of AI pricing technology by the end...

Will Vaccines Be A Shot In The Arm For Retail Recovery?

Vaccine mandates may not be a popular topic at some kitchen tables, but when the tables clear, those mandates could determine where consumers spend. Most people are back to shopping in stores, and of them, 53% are likely to choose businesses that require employees be vaccinated...

4 Answers To The Hardest Problems in ‘21 Back-To-School Retail

Committed workers are the latest in fashion this back-to-school season. And for many retailers, the accessories that will pull their operational outfit together are trending beyond the predictable pay and benefits. In April, a reported 650,000 workers quit their retail jobs – the largest figure in more than...

5 Ways Fulfillment Can Be A Loyalty-Building Experience

There are a trillion reasons why online retailers have to pack each delivery box with something that captures the emotion of the moment. The trick is making those feelings good ones, by seeing what the shopper sees when that package arrives. Online retail sales are...

6 Ways Permission Advertising Gains Shopper Trust

In June, an international coalition of consumer rights organizations and data protection experts called for a ban on “surveillance-based advertising.” Are you surveilling the future of your micro-marketing? The most nimble companies are, and this will likely change how online advertising works, soon. More tech...

Tech Is Enabling These 5 Shopper Trends. Is Retail Ready?

The wheel may be one of humankind’s greatest innovations, but keep in mind that it’s what the tool can do – not the tool itself – that guides history. This applies to high-tech inventions as well. Retailers thought digital shopping would forever alter consumer behavior,...

Is Cryptocurrency The Future of Retail? 4 Cases Say ‘Yes’!

You can’t hold loyalty in your hand. So it’s fitting that 44% of people would like it measured in cryptocurrencies. That is the percentage of Americans interested in receiving encrypted, digital currencies, such as Bitcoin, Ethereum and Dogecoin, as an alternative to traditional cash-back reward...

Revolutionizing Main Street: How Shopping Hubs Are Changing

What becomes of Main Street when all of its retail traffic is redirected to Dot-Com Avenue? El Centro knows. El Centro is an example of how many retail hubs are evolving to keep pace – we mean literally, as in foot traffic – with a customer...

The Pandemic Has Made Best Buy’s New $200 Membership Program Possible

How much does it cost to get a house call from the Geek Squad? For 90 minutes, $49.99. This helps explain the $199.99 price tag for Best Buy’s new annual membership program, in pilot mode now. The Best Buy Beta program, which includes perks such...

3 Shopper Needs Explain Why These 10 Retailers Are Expanding

Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones with “pile ‘em high and let ‘em fly” deep-discount bins. More than a few retailers have announced plans to open a...

Simple Ideas That Can Help Retailers Win Wellness Tech

Not everyone wakes up with purpose these days. As the clock ticks relentlessly toward another expanse of (for many) open hours, more people are seeking wellness coping mechanisms. And more are finding them in tech-enabled, retail goods. According to American Psychological Association, 47% of Americans...

Target, The ‘Apple Experience’ And Training

Great products sell, but only when sold properly. Eight in 10 consumers will switch merchants because of poor customer service, and this applies even to Apple products. So Target isn’t taking any chances at its shiny new Apple kiosks.  The chain is incorporating Apple-dedicated shops in 17 of its...

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