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Bryan Pearson

Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy

Gen Z Is Ruling Back-To-School: 3 Lessons For Retailers

Gen Z Is Ruling Back-To-School: 3 Lessons For Retailers Getty Images for TargetHere’s a lesson retailers should brush up on before back-to-school sales start: Preteen…

Robots Are Taking The Store At Kroger, Walmart And Whole Foods. What Could Go Wrong?

Robots Are Taking The Store At Kroger, Walmart And Whole Foods. What Could Go Wrong? Robots don’t need food, but they do need a recipe…

Advice For Etsy Shoppers: 8 Distinct Products You Could Buy With Free Shipping

Advice For Etsy Shoppers: 8 Distinct Products You Could Buy With Free Shipping Here’s one thing Etsy can offer shoppers that Amazon might not: A…

4 Tips For Appealing To Tweens Boys: What Target And Others May Be Overlooking

4 Tips For Appealing To Tweens Boys: What Target And Others May Be Overlooking Call them the hot new “in” b’tweens: Boys ages 8 to…

Will Amazon’s Prime Day Ruin Christmas? 5 Unexpected Ways It’s Already Changed Retail

Will Amazon’s Prime Day Ruin Christmas? 5 Unexpected Ways It’s Already Changed Retail What do you give a company that has everything? Amazon, the world’s…

Working The Rainbow — 5 Retailers That LGBTQ Employees Support

Working The Rainbow — 5 Retailers That LGBTQ Employees Support We see a lot rainbows in June. But what about July through May? Image: GettyAn…

Walmart, Lowe’s And Others Are Getting Real About Training: How Immersive Tech Works

Walmart, Lowe’s And Others Are Getting Real About Training: How Immersive Tech Works It’s travelled from the cockpit to the store aisle, but we never…

Best Buy Is Flexing Its Merchandising Muscle With Fitness Equipment; How Far Can It Run?

Best Buy Is Flexing Its Merchandising Muscle With Fitness Equipment; How Far Can It Run? Best Buy is muscling into the $13 billion fitness industry,…

Research: Half Of Shoppers Buy Perishables Online, And It’s Changing Customer Service

Research: Half Of Shoppers Buy Perishables Online, And It’s Changing Customer Service In seemingly less time than it takes for a frozen chicken to thaw,…

Father’s Day Expected To Generate $2.5 Billon In Clothing Sales

Father’s Day Expected To Generate $2.5 Billon In Clothing Sales This Father’s Day, nearly four in 10 children will venture where no father wants to…

Self-Care 2025: 5 Predictions For How Retail Will Treat Shopper Wellness

Self-Care 2025: 5 Predictions For How Retail Will Treat Shopper Wellness If retailers think they can prescribe wellness for their shoppers, their best outcome for…

4 Ways Macy’s Is Controlling Shipping Costs While Investing In Loyalty

4 Ways Macy’s Is Controlling Shipping Costs While Investing In Loyalty At Macy’s Inc., a million shoppers have gone for the bronze, and it could…

Thinking Out Of The Eco-Box: 4 Ways Amazon, Kroger, Walmart Will Change Shopping

Thinking Out Of The Eco-Box: 4 Ways Amazon, Kroger, Walmart Will Change Shopping If you think you hear a giant sucking sound, it’s likely the…

Walmart Is Streaming Shoppable Shows, And That Could Change Shopping

Walmart Is Streaming Shoppable Shows, And That Could Change Shopping Forget the wallet and coupons. Shopping in 2019 is more likely to involve two other…

Kohl’s, Amazon And The Cycle Of Returns: 4 Ways To Manage A Monster

Kohl’s, Amazon And The Cycle Of Returns: 4 Ways To Manage A Monster It’s a case of foot traffic beating road traffic. By expanding its…

4 Retail Dos, and Don’t’s, of Cinco De Mayo: Learning From Victoria’s Secret, Hellmann’s And Others

4 Retail Dos, and Don’t’s, of Cinco De Mayo: Learning From Victoria’s Secret, Hellmann’s And Others It was an underdog battle that retailers are still…

What Retail Apocalypse? 4 Ways Amazon, Samsung, Walgreens And Others Are Preparing For 2026

What Retail Apocalypse? 4 Ways Amazon, Samsung, Walgreens And Others Are Preparing For 2026 photocredit: © 2015 Bloomberg Finance LPWhat does a “retail apocalypse” look…

7-Eleven, Wawa And 4 Inconvenient Facts Supermarkets Should Learn About C-Stores

7-Eleven, Wawa And 4 Inconvenient Facts Supermarkets Should Learn About C-Stores They sell roller-grill hot dogs. They sell Twinkies. And now they sell organic cold-pressed…

Why Can’t Amazon Convert Prime Shoppers Into Whole Foods Shoppers?

Why Can’t Amazon Convert Prime Shoppers Into Whole Foods Shoppers? If one were to place Amazon Prime and Whole Foods shoppers into a Venn Diagram,…

Final Four Of Mass Retail: The Battle Of Walmart, Kroger, Amazon And Target

Final Four Of Mass Retail: The Battle Of Walmart, Kroger, Amazon And Target photocredit: Getty If this year’s Final Four tournament involved mass merchant retailers…

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