Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
Loyalty Limelight: ExtraCare Goes ExtraPaperless
The program: CVS/pharmacy's ExtraCare Rewards Program In a nutshell: With more than 69 million active members, the CVS ExtraCare program is touted as the largest...
The Four Forces of Change
Remember the days when our biggest challenge was the larger competitor down the street? Today, we find ourselves facing unprecedented difficulties of unexpected scope. And...
At Half the Price, Nordstrom Enriches Loyalty Engagement
One can never accuse Nordstrom of not knowing its customers. The high-end merchant, which can easily set you back more than $500 for a...
Measuring True Loyalty in the True North
In many ways, the Canadian market serves as a benchmark for the development of loyalty innovation worldwide. It is home to one of the...
Knocking on Loyalty’s Doors
Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many...
The Three Rs of Loyalty: A Life Lesson from the Classroom to the Boardroom
It is often said that the lessons we learn as children will guide us through our lifetime, and I am reminded of that everyday...
Guide to Good Manners Online: It’s Transparent
Earlier in December, Canada's Federal Privacy Commissioner issued new business guidelines for companies that track and target consumers through their online activity. The intent of...
Clipping for Recognition: Groupon Offers Deals, But is that Enough to Win Our Loyalty?
Groupon's decision to turn down Google's $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many...