Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
REI, Sales And Cold Turkey: How Some Brands Live The Mission, And Some Miss It
REI, Sales And Cold Turkey: How Some Brands Live The Mission, And Some Miss It REI’s daring decision to close its doors on Black Friday...
Hair-Raising Loyalty Missteps: What Supermarkets Can Learn From Kroger, Amazon
Hair-Raising Loyalty Missteps: What Supermarkets Can Learn From Kroger, Amazon Mismatched data, unrealistic promises and tricky rules – many retailers make these kinds of common...
From Feast to Fashion: What Urban Outfitters’ Dining Foray Could Mean, in 3 Courses
From Feast to Fashion: What Urban Outfitters’ Dining Foray Could Mean, in 3 Courses Urban Outfitters is partnering with star-quality chefs to open stylish restaurants...
Seeking Youth, Macy’s Flagship Gets A $400 Million Face-Lift. But What Of Loyalty?
Seeking Youth, Macy’s Flagship Gets A $400 Million Face-Lift. But What Of Loyalty? Youth comes but once, but if you are a retailer, it comes...
Nailing Loyalty: 62% of Retailers Boosting Loyalty Budgets, But Do They Have the Right Tools?
Nailing Loyalty: 62% of Retailers Boosting Loyalty Budgets, But Do They Have the Right Tools? Almost half of U.S. retailers have identified structured loyalty programs...
Putting the Cart Before the Smart: 4 Ways to Bend Technology to Your Favor
Putting the Cart Before the Smart: 4 Ways to Bend Technology to Your Favor The smart cart has been dumbed down. More than a decade…
To Fee or Not to Fee? What Charging for Loyalty Can Get You
Let’s make one point clear: Fee-based rewards are not pet rocks. Sure, some major merchants have recently launched fee-based loyalty initiatives, but that does not...
Death of Points Programs? What the Amazon Prime, Redcard Earn-Back Models Mean
Death of Points Programs? What the Amazon Prime, Redcard Earn-Back Models Mean Amazon’s Prime Store Card has some thinking about cash back. It’s got me...
Personalizing Digital Shopping a Bag at a Time: How Tumi is Enriching Engagement
Perhaps the most surprising thing Tumi learned is that men window-shop. Not on the street, mind you, but online. “The analytics show men are spending...
Mobile Order & Pay — the Ultimate Brand Experience (Just Ask Starbucks)
It’s long been said that life is fleeting, and increasingly that includes the interactions that make us loyal. The best experiences today come not in...
Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect
Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect Benevolence can be consumer catnip when it comes to brand...
Shopping Mall of Tomorrow: How Westfield, Walmart are Stripping Convention (Part 4)
Shopping Mall of Tomorrow: How Westfield, Walmart are Stripping Convention (Part 4) Just as hemlines go up and down, retail history is patterned after the...
Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)
More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea...
Framing the In-Store Vision Online: What Warby Parker Can Teach Digital Merchants (Part 2)
Framing the In-Store Vision Online: What Warby Parker Can Teach Digital Merchants (Part 2) If online retailers are expected to see the world through the...
Magic Mirror vs. the Human Experience: Using Technology to Woo Millennials, Centennials (Part 1)
Regardless of when we were born, whether we are 35-year-old mothers or 12-year-old daughters, we all have one thing in common: We like to...
Happy Worker, Happy Walmart? 3 Steps to Turn Employee Perks into Customer Loyalty
Happy Worker, Happy Walmart? 3 Steps to Turn Employee Perks into Customer Loyalty Can 2.2 million pairs of jeans make Walmart a happier place to...
Shopping for Data Deals: 5 Steps to Improving the Retail Relationship
Shopping for Data Deals: 5 Steps to Improving the Retail Relationship Potential shopping transactions may look promising based on window displays, but without a little...
The New Force at Old Navy: Four Loyalty Lessons from a Retail Revival
The New Force at Old Navy: Four Loyalty Lessons from a Retail Revival Like a smattering of rhinestones on a pair of skinny jeans, Old...
Taking Orders From Consumer Behavior: How Restaurants, Grocers Can Come to the Table
A couple of trends registering in the food industry should have merchants shaking in their booths. Consumers are trading grocery carts for combo meals, directing...
Craft Cocktails to Glass Cubes: How Apple, Nordstrom Put Rad in Traditional
In today’s retail, the cost of failure may be success. There simply are too many stores out there – too many concepts and strategies in...