Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
Restoration Hardware’s Burning Question: 3 Tips For Rescuing The Customer Experience
Restoration Hardware’s Burning Question: 3 Tips For Rescuing The Customer Experience The CEO of Restoration Hardware captured lots of attention for the message he sent...
With ‘Friends’ Initiative, Whole Foods Tries To Put Hip, Local Spin On Stores Within Stores
The grocer’s outreach to include “Friends,” such as bike repair shops, in its new 365 stores shows the natural-foods chain understands that customers cannot...
Digital Sucking Sound: Email, Not Price, Is Costing Retailers Sales
Companies are failing at one of the most-used forms of customer service, emails, and it is sending their customers away. For retailers, this failure...
Starbucks Loyalty Change Brews Anger, Filters Out Value of Experience
The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program’s expanding...
As CVS Converts Target Pharmacies, Data Is Key To Health
As CVS Converts Target Pharmacies, Data Is Key To Health As CVS/pharmacy enters the thick of converting 1,700 Target pharmacies and clinics to its own...
With Amazon Stores, Data Can Be A Best Seller For Shoppers
With Amazon Stores, Data Can Be A Best Seller For Shoppers While a recent report that Amazon.com plans to open hundreds of stores may have...
Data Depend-ents: How REI, Harley-Davidson And Starbucks Win Trust With Relevance
Data Depend-ents: How REI, Harley-Davidson And Starbucks Win Trust With Relevance The ways in which consumers share their data has expanded dramatically over recent years,...
Amazon Prime’s Special Offer: A Primer On Loyalty Don’ts
Amazon Prime’s Special Offer: A Primer On Loyalty Don’ts When Amazon celebrated its Golden Globe win by reducing annual rates for new Prime members, full-priced...
6 Things Every Woman Wishes Retailers Knew About Her Shopping Basket
6 Things Every Woman Wishes Retailers Knew About Her Shopping Basket A woman’s shopping cart carries more than goods; it carries stories about her and...
What Dollar Shave Club Knows: Getting An Edge On Utility
What Dollar Shave Club Knows: Getting An Edge On Utility The Dollar Shave Club is one sharp example of how manufacturing supply chains are being...
How CVS And Others Can Bridge The Gender Price Gap With Data
Price discrepancies on the retail shelf signal a surprising lack of perspective about those who make most of the household shopping decisions. It also...
Silent Night: Almost 20% Of Consumers Would Shop On Christmas
Silent Night: Almost 20% Of Consumers Would Shop On Christmas The holidays may be a time for comfort and joy, but to many that means...
7 Loyalty Lessons From Reward Programs Past
As retailers end the year with 1.3 billion loyalty memberships issued, it may be time to reflect on why so few are active. These...
Zappos’ Santa Claus Feat Leaves Big Shoes to Fill
A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool. This...
Naked Ambition: Godiva’s Move To Straddle Premium Approachability
Belgian chocolatier Godiva, a brand long equated with luxury, has launched a holiday campaign to give its image a slightly less formal feel. The...
Shopping Takes A Trek: What REI’s Black Friday Shuttering Could Mean For Retail
Shopping Takes A Trek: What REI’s Black Friday Shuttering Could Mean For Retail REI’s decision to boycott Black Friday is delivering positive near-term results. The...
Clicks Hit The Bricks: 6 Ways Brick-And- Mortar Is Stealing Cyber Monday
Clicks Hit The Bricks: 6 Ways Brick-And- Mortar Is Stealing Cyber Monday Cyber Monday is no longer the competitor to traditional retail that it was...
H-E-B’s 15% Investment in Loyalty: How A Family-Run Chain May Upstage Walmart, Others
H-E-B’s 15% Investment in Loyalty: How A Family-Run Chain May Upstage Walmart, Others Supermarket chain H-E-B’s plan to give its workers a stake in the...
The Apple Of Its Aisles: How Best Buy Lured One Of The Biggest Brands
The Apple Of Its Aisles: How Best Buy Lured One Of The Biggest Brands Best Buy has succeeded in being one of the few major...
Walmart Inventory Cuts – 5 Ways to Make Room For The Best Shoppers
Walmart’s most recent attempt to reduce shelf stock has its vendors concerned, but the greater consideration should be applied to its shoppers. Walmart may...