Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
Credit-Freeing Currency: How Nordstrom Rewards Is Benefitting From Ditching The Card
(Photo by Joe Raedle/Getty Images) If you have to ask, you can’t afford it, the old saying goes. But if you’re shopping at Nordstrom these...
Shop In The Machine: 3 Ways Retailers Can Maximize Virtual Assistants
Shop In The Machine: 3 Ways Retailers Can Maximize Virtual Assistants (Jack Dempsey/AP Images for LG Electronics) This is how Alexa buys coffee. She waits…
Can Supermarkets Profit From Delivery? The Challenges Of Groceries On The Go
Photographer: Luke MacGregor/Bloomberg Who ever thought so much choice can go into a banana? Ripe or green? Organic or conventional? Pickup or delivery? These are…
Auctioning Experiences: How Marriott, Coachella Bid For Customer Engagement
(Photo by Kevin Winter/Getty Images for Coachella) Some experiences money can’t buy. But...
5 Loyalty Secrets You Don’t Know About Retail Rewards In 2017
Shutterstock If retailers really want to use their loyalty programs to drive up sales in 2017 and beyond, then they better give their customers the...
The Simplicity Solution: 4 Ways Retailers Earn More By Keeping It Simple
(PATRIK STOLLARZ/AFP/Getty Images) Simple-size me. With apologies to a major fast food chain, this may well become the motto for 2017. As consumers wrestle the…
The 4 Roles Of The Retail Worker In An Artificially Intelligent Store
Shutterstock This piece follows an earlier story about artificial intelligence in retail. Meet Chad. Yesterday, he was your typical helpful retail employee. Tomorrow, he may…
Using Artificial Intelligence Both In Apps And In The Aisles
Photographer: Patrick T. Fallon/Bloomberg If the basics of retail are elementary, then it should be no surprise that a technology named Watson is leading what...
The $5 Bonus: The Effective Psychology Behind Costco’s Membership Fee
Basic math may indicate that Costco has 225 million good reasons to increase its annual membership fee. In truth, shoppers of Costco may have...
Staging An Experiential Marketing Encore, The Bloomingdale’s, Brooks Brothers Way
There’s no business like show business, and retailers are vying to get in on the act. More merchants are turning to Broadway in their...
Making Self-Checkout Work: Learning From Albertsons
By removing more self-service checkout lanes at its stores, Albertsons raises the question of whether self-service is worth the cost – in dollars and in customer...
Zappos Rewards And Online Loyalty: 5 Ways Digital Retailers Excel At Rewards
Gilt leverages a graphically attractive explainer that looks like a page from a fashion magazine – not a wall of type – to get...
Checking Out Of The Showroom: 3 Lessons From West Elm’s Hotel Foray
West Elm’s plan to enter the hotel business is the latest example of a retailer seeking revenue streams beyond the showroom. It also copies...
The Hidden Value Of Thanks: 3 Ways Apple, Lululemon And Others Do It
Recent research shows a third of consumers prefer that companies thank them in the form of points or miles – indicating the pervasiveness of loyalty...
We Have A Bot For That: How Aldo, Frank + Oak Put The Shopper Experience In Context
In retail, technology-enabled services are humanizing automation by providing shoppers a framework not only of what is in style, but how to wear it....
In Brand We Trust: How Recalls At Trader Joe’s, Costco, Can Enhance Customer Engagement
A recent recall of almost 400 frozen fruit and vegetable products is one more reminder of the effective role data can play in alerting...
J. Crewsing Into CEO Branding: What Mickey Drexler Can Learn From Loblaw, REI
J. Crewsing Into CEO Branding: What Mickey Drexler Can Learn From Loblaw, REI In his personal letter to shoppers, J. Crew CEO Mickey Drexler appears...
Data Deals: 9 Little-Known But Highly Profitable Retail Insights
Data Deals: 9 Little-Known But Highly Profitable Retail Insights The combination of customer insights available today produces clearer understanding than ever. These nine “gee whiz”...
The Internet Of Things To Come: How Nespresso, Apple, Nest Grind Out Predictability
The Internet Of Things To Come: How Nespresso, Apple, Nest Grind Out Predictability The adaptation of digital technology across products, from clothing to coffee, is...
Kroger’s ClickList Fuels Points For Chain, But What’s In The Cards For Customers?
Kroger’s ClickList Fuels Points For Chain, But What’s In The Cards For Customers? Kroger is extending its ClickList online-ordering service to new markets, but that...