Adrian Swinscoe

8 steps to building better relationships with your customers

In a recent post, Small business can and will win the race to focus on the customer I talked about a recent survey from...

Who says people won’t pay more for a better customer experience?

In a recent article on mycustomer.com, Right Now CEO Greg Gianforte quotes an interesting new poll from Harris Interactive, where: According to the research, some...

Referral incentive programmes or gifts or both?

Referrals are every entrepreneurs dream way of growing their business and you can get a steady stream of referrals if you have the right...

Mistruths are no way to build trust with your customers

Over the course of the last couple of weeks I have seen a Bridgestone advert floating around the TV advertisement space saying that choosing...

Building a blogging comment community

This post is a little left field today but it is something that I’d like your help with. Let me start with a question first...

Customer relationships and the primacy and recency effect

There is a concept in psychology called the serial position effect (also called the primacy and recency effect) that was first coined by Hermann...

It starts before you hire them

I was walking along the street the other day and I spotted this advert. It made me do a double take for a number...

How you think about complaints will determine how you deal with them

How we think and feel about things can go a long way to explaining how we behave. For example, if you don’t like sales...

Growing or developing your business is like going to the gym

Growing  or developing your business takes thought, planning, effort and maybe a bit of pain, both emotional and physical. It’s a bit like being...

Time to reboot your vision and your team?

Ever get that feeling that your employees are not really there and are itching to move on after some tough times and layoffs? (although...

RARE Business has arrived (softly)

Well, it’s been a little while in the making but one of my big projects over the last year is now complete. I have...

Are you creating the time and necessity to drive innovation?

Innovation, new ideas, new ways of doing things, better ways to engage with customers, better ways of working as a team, finding new markets,...

Employee motivation: Is the solution to treat them like customers?

In a recent article about employee motivation from HR Magazine called Employers face a challenge to retain their most talented employees, warns a Randstad...

60% of your customers are killing you with their silence

The sign and strength of a great company can often be determined by the number of referrals that it gets from its customers. However, there...

Consumers, customers and clients: The same or different in your business?

A photo of an old ipod and an ipod nano. The same or different? For some they would say they are different but for others...

Is Nick Clegg about to learn a big lesson about leadership and partnerships?

Here in the UK this weekend, the Liberal Democratic conference kicks off and runs for the next four days in the face of falling...

Delivering Happiness

I read this book recently and it blew me away. It has taken the US by storm and made it to Number 1 on...

Improve customer service by getting back to basics

I was talking to a roomful of business owners today about ‘Growing your business through your customers and better service’ and during the presentation...

Are your customers your teachers too?

I started my career as a teacher, teaching economics, business and mathematics, and during my (short) career as a teacher I learned...

What can modern business learn from the Little Black Dress?

I was reading the book Rework by the guys over at 37signals.com the other day and p.83 struck me.  On that page they were...

New Posts