Adrian Swinscoe
Adrian Swinscoe
Adrian Swinscoe brings over 25 years experience to focusing on helping companies large and small develop and implement customer focused, sustainable growth strategies.
RARE Business has arrived (softly)
Well, it’s been a little while in the making but one of my big projects over the last year is now complete. I have...
Are you creating the time and necessity to drive innovation?
Innovation, new ideas, new ways of doing things, better ways to engage with customers, better ways of working as a team, finding new markets,...
Employee motivation: Is the solution to treat them like customers?
In a recent article about employee motivation from HR Magazine called Employers face a challenge to retain their most talented employees, warns a Randstad...
60% of your customers are killing you with their silence
The sign and strength of a great company can often be determined by the number of referrals that it gets from its customers. However, there...
Consumers, customers and clients: The same or different in your business?
A photo of an old ipod and an ipod nano. The same or different? For some they would say they are different but for others...
Is Nick Clegg about to learn a big lesson about leadership and partnerships?
Here in the UK this weekend, the Liberal Democratic conference kicks off and runs for the next four days in the face of falling...
Delivering Happiness
I read this book recently and it blew me away. It has taken the US by storm and made it to Number 1 on...
Improve customer service by getting back to basics
I was talking to a roomful of business owners today about ‘Growing your business through your customers and better service’ and during the presentation...
Are your customers your teachers too?
I started my career as a teacher, teaching economics, business and mathematics, and during my (short) career as a teacher I learned...
What can modern business learn from the Little Black Dress?
I was reading the book Rework by the guys over at 37signals.com the other day and p.83 struck me. On that page they were...
What can we learn from pyramids about improving communication and writing proposals?
What can we learn from pyramids about improving communication and writing proposals? Well, nothing really. However, Barbara Minto an ex-McKinsey consultant did write a book…
Customer experience: Make it easy and then surprise me
Customer experience: Make it easy and then surprise me In a post I wrote in early August (Delight is over-rated, less customer effort is better)...
Measuring employee engagement – don’t overthink it
Employee engagement is one of the key elements of building a successful and thriving business. It’s the bed-rock of getting things done, great customer...
Social media is not free
This post follows on from a post that I wrote a couple of weeks ago called Social Media: Are you a chicken or a...
Lessons about growing your business from a VW camper van
I’m now back after being away for a week and I wanted to share a couple of reflections about what I learnt from our...
Time Management: 3 tips on managing your time to be more successful
One of the things that I often hear when speaking at events, working with clients or out networking with business colleagues is….. ‘That’s all well...
Are you asking your customers or people to do things that you would not be prepared to do yourself?
I was reflecting the other day on something that my father said to me more than 25 years ago when I asked him about...