Adrian Swinscoe
Adrian Swinscoe
Adrian Swinscoe brings over 25 years experience to focusing on helping companies large and small develop and implement customer focused, sustainable growth strategies.
Your customer service and marketing automation is only as strong as your weakest link
I want to share with you an exchange that I had with a local contact of mine (Joanne Munro @jojomunroro) on twitter the other...
Social business is not just social media, it takes real transformation – Interview with Brad W Martin and Vala...
Podcast: Download (Duration: 32:15 — 29.5MB) Today's interview is with Vala Afshar and Brad W. Martin of Enterays who have recently written a book called...
Don’t hide from customer complaints, negative online reviews or feedback
Most businesses fret about bad reviews online and do their utmost to avoid them. However, I was reading The Icarus Deception by Seth Godin the...
Lessons from ten years of blogging and eight years of podcasting – Interview with Neville Hobson
Podcast: Download (Duration: 29:02 — 26.6MB) Today's interview is with Neville Hobson, an entrepreneurial communications professional who has been blogging since 2002 and podcasting since...
Solve customer and business problems faster through collaboration – Interview with Jacob Morgan
Podcast: Download (Duration: 19:43 — 18.0MB) Today's interview is with Jacob Morgan, the Principal & Co-Founder of Chess Media Group, a management consulting and strategic...
Is the search for art in business about making better connections?
I don't know about you but I seem to be bumping into the idea of art in business a lot recently. First, it was with...
Systems thinking, customer service and unlearning the way we do things – Interview with John Seddon of Vanguard
Podcast: Download (Duration: 17:56 — 16.4MB) Back in November, I shared an interview with you called: Using systems thinking to improve customer satisfaction and employee...
Make it easy for your customers to complain
Following my post on December 5th (When it comes to customer service, I'm a name not a number), I searched for a way of...
The relationships you have with your existing customers are your key to success
The economy in the coming year will remain tight for pretty much everyone. Given that and given that we are heading towards a new year,...
Content marketing, ecosystems and pollination
Content and inbound marketing is not new but is rising in importance for businesses of all sizes. To see some evidence of this, check...
Linn and staying relevant to their customers
Linn, the Glasgow-based maker of upscale audio equipment, was written about in The Economist (15th Dec edition) in an article called Streaming Toddler. I don't...
We need more people to create things that connect with other people and make change happen – Interview with...
Podcast: Download (Duration: 14:49 — 13.6MB) At the end of last year, I set myself a number of goals for this blog. One of which...
Play + Usefulness = Community = Stickiness = Better Customer Relationships and Higher Sales
In the wake of the collapse of Comet in the early part of November this year and the fact that we are in the...
Commitment, clarity and fanatical customers and employees – Interview with John Jantsch of Duct Tape Marketing
Podcast: Download (Duration: 18:35 — 17.0MB) Today's interview is with John Jantsch of Duct Tape Marketing who has recently added The Commitment Engine to the...
When it comes to customer service, I’m a name not a number
This post describes an experience that I recently had with my water company, Southern Water. I think it illustrates how many companies organise themselves...
CRM, social media, social business and the future – Interview with Jon Ferrara of Nimble
Podcast: Download (Duration: 35:31 — 32.5MB) Recently, I spoke to David Meerman Scott in Inbound marketing is about instant communications and creating content – Interview...
Inbound marketing is about instant communications and creating content – Interview with David Meerman Scott
Podcast: Download (Duration: 12:03 — 11.0MB) At the the Inbound Marketing UK conference that I wrote about in Inbound marketing is about content and context,...
Inbound and content marketing may make up 80% of all marketing in the future – Interview with Mike Volpe...
Podcast: Download (Duration: 8:28 — 7.8MB) In Inbound marketing is about content and context, I reported back from Inbound Marketing UK. However, whilst there I...
Continuous innovation in marketing and other areas
Innovation in your business whether it is in marketing, product development, process improvement or collaboration can be hard. But, it is much needed if...
Want more customers? Try focusing on art, culture and greatness – Interview with David Hieatt of Hiut Denim
Podcast: Download (Duration: 25:29 — 23.3MB) Following on from my recent interview, Using systems thinking to improve customer satisfaction and employee engagement – Interview with...