Adrian Swinscoe

Is your marketing sticky enough? – Interview with Grant Leboff

Podcast: Download (Duration: 29:55 — 34.2MB) Late last month, I wrote a post called Three strategic pillars for 2011, where I explained the different themes...

Customer Experience, Everything counts, Depeche Mode and Big Hair

Over the course of the last few years (some argue as many as the last ten years) there has been a revival of interest...

Giving your customers more choice is a good thing. Or is it?

When thinking about growing your business or developing your customer base, one of the most common strategies that companies employ in order to drive...

Could you use the idea of telephone trees in social media to drive your...

I was watching a film that we received from Lovefilm the other day. The film was Milk, which is the story of Harvey Milk,...

Make it easy for your customers to give feedback or offer suggestions

This is something that I saw when Hana and I were out shopping the other day for food. Now, I applaud the different efforts...

Bet you don’t have a 2011 word of mouth marketing strategy

Right about now, if you are anything like me, you are using this time between Christmas and New Year to do some planning and...

What can UK businesses learn from US data about their customers?

Earlier this month, the Pew Internet Project, which is an initiative of the Pew Research Center in the USA, released a new report called:...

Why cruise holidays and social media are made for each other?

I had the opportunity to listen in to a webinar the other day that was hosted by the Institute of Customer Service. The webinar...

Customer service, flexibility and a disastrous situation

Today's post is about joined up thinking in customer service and it's impact on a disastrous situation. The post features a story that a...

How to move your business planning up a gear for 2011

It's getting to that time of the year when we are heading towards the Christmas and New Year period. If you are a retailer...

Are you turning your hunches into great ideas?

Remember the old saying? Two heads are better than one Well, recently, I watched an animated summary of Where Good Ideas Come From by Steven Johnson...

Is your brand like Brighton Rock?

Yesterday I caught up with Jim Prior of The Partners (http://www.the-partners.com/), who I was lucky enough to interview for RARE Business. We were chatting...

Back to the Future: The Future’s Bright, The Future’s Social #likeminds

Today is the one-year anniversary of this blog give or take a few days. Phew! That year flew by really quick. It’s been a huge...

If we are not willing to be honest as customers how can we expect...

Today I wanted to tell you a story about customer surveys. Normally, I write about how I think many businesses either don't survey their...

What icebergs can teach us about real and lasting change in business

In a recent post Build authority and trust with your customers by talking about your industry 'Warts and all', I talked about how being...

We need leadership at all levels to grow and create momentum

Management is doing things right; Leadership is doing the right things. This quote is from Peter Drucker, a legendary business thinker and is one of...

Build authority and trust with your customers by talking about your industry ‘Warts and...

Have you ever heard the phrase 'Warts and all'? What it means is: 'Tell me everything and don't leave out the less appealing bits'. The origin...

The scrunched up nose danger of the upsell or cross-sell

I am reading Andy Sernovitz's Word of Mouth Marketing at the moment. It's a really interesting book full of ideas that you can dip...

It’s not the size of your LinkedIn network that counts it’s what you do...

Social networks, like Linked In, are becoming a great way of building networks and can be our 'window' into who we are as business...

Is the heart of leadership in the details?

About a week ago I got involved in a discussion in the comments of a Scott Gould post about leadership. NOTE: If you haven't checked...

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