Measuring employee engagement and happiness: Should you be building an app for that?


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When talking about measuring employee engagement, happiness or satisfaction at work many people resort to quarterly, biannual or annual surveys. Don’t get me wrong. These type of surveys can be great and very insightful when done well.

However, one of the key weaknesses many of them suffer from is that they lack follow up and fail to relate to staff what has been found out and what is going to be done with the results etc etc. This is not so different to what happens when many firms survey their customers.

Other firms take a different approach, eschewing large surveys for something more akin to a ongoing ‘temperature’ check. Some efforts are low-tech like the tennis balls used by Nixon McInnes and some are more hi-tech and rely on the smart use of technology.

One such smart use of technology comes from Indonesian-based digital agency XM Gravity, which I first heard about over on PSFK. The agency has recently launched an in-house mobile app that aims to gauge and improve their staff’s mood and, at the same time, strengthen their bond with the firm. Check out the short video below:

What’s very smart about this app, I think, are the rules and thinking that sit behind it and how they have made it much more than just an employee engagement and morale measurement app. For example:

  • They have rules built into the app that allows supervisors and managers to be ‘nudged’ into action when someone is struggling or is consistently logging negative emotions.
  • Employees are given incentives for participation and can win monthly prizes.
  • It’s a company address book and news channel too, simplifying company-wide networking and communication.
  • Finally, the app is integrated into the work they do for their clients and the Task feature is designed so that users can use their own social media profiles and networks to support the agency’s clients ongoing campaigns.

Wonder if it’s available for sale?

Photo Credit: jenny downing via Compfight cc

Republished with author's permission from original post.

Adrian Swinscoe
Adrian Swinscoe brings over 25 years experience to focusing on helping companies large and small develop and implement customer focused, sustainable growth strategies.


  1. Engaging employees in their work and getting them delved into company culture, language and policies is a challenge, but it’s a fight worth fighting. Statistics everywhere, every time they’re studied, prove that happy employees are successful employees. Investing into your employees’ success on the job will increase production. Their great attitude becomes a direct reflection of your company and your brand and ultimately, your product. This app that the digital company created is an expert way of keeping your employees engaged, interactive and on their toes. Simple but true: employee retention is a major concern in the business world —


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