In this video, Joe Pine explains the final offering in the Progression of Economic Value, the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Business a Stage by Pine and Gilmore. It is worth the time to hear the message direct from Joe Pine.
Wonderful piece! You are very much right. Customer experience is vital, but value is just as important. Combine the two and you’ve got a real winner of a business on your hands. This video offers some insights on how to make that happen:
http://www.upyourservice.com/video-theater/get-better-results-through-alignment-of-effort-not-through-greater-effort