Top Internet Marketing Trends for 2011


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The Internet is moving and accelerating at a rapid pace. We saw a lot of trends develop and accelerate last year. Twitter, for example, went from a “huh, what’s that” to a mainstream communication tool. It’s not easy to predict what will happen in the coming year, but here’s a few predictions I found and wanted to share.

  • Top 10 Internet Marketing Trends for 2011 from digdugmedia.
    • Highlights include increases in Local, Mobile and a bold prediction that Video will lead to the death of TV.
  • Top Ten Internet & Search Marketing Trends for 2011 from WebSeoAnalytics.
    • Predictions call for increased emphasis on Link Building, increased budgets for SEO, continued increase in Social Media, especially “community engagement strategies”.
    • The bold prediction here is that Google will begin losing market share to innovative search engines such as Blekko.
  • Future Internet Marketing Trends for 2011 by Christopher Terterian.
    • He foresees a continuation of 2010 trends and calls out Social Commerce such as Groupon.
    • Localization such as FourSquare and Gowalla.
    • The rise of tablets and other mobile devices.
    • Bold prediction – Google v. Facebook War
  • Top 5 Marketing Trends for 2011 from Atomic Email Marketing Blog. Here’s 5 trends that I too believe are at the top of the list.
    • Embrace Social Media Marketing – Facebook Places, Google Places, Foursquare, Linkedin
    • Engagement is King – using content to engage people
    • Video Content
    • Mobile Marketing on the Move
    • Open source and the cloud make web marketing easier
  • Web Design Trends in 2011 by Web Design Ledger.
    • More CSS 3 and HTML5
    • Simple Color Schemes — a la Web 2.0 web design
    • Mobile Ready – web designs that port to mobile devices
    • Parallax Scrolling – gotta read it to understand it
    • Depth Perception – design to create dimension
    • Large Photographic Backgrounds – grab your attention
  • TBH Creative has some spot on predictions in Web Design Trends for 2011
    • 3D Effects
    • Hand Drawn and Cartoon Images
    • Large Header Banners
    • Typography
    • One Page Layouts
    • Minimalism
    • BIG SEO Footers

Be sure to check out the links to read more detail about the upcoming trends.

Republished with author's permission from original post.

Rick Thompson
Rick's passion for building brands and innovative marketing programs makes him an ideal partner for companies that want to build a strong brand that engages customers and drives revenue and profit. His experience in owning the P&L as a line manager help him appreciate that the goal of all branding and marketing is to drive the bottom line.


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