Rick Thompson
Rick Thompson
Rick's passion for building brands and innovative marketing programs makes him an ideal partner for companies that want to build a strong brand that engages customers and drives revenue and profit. His experience in owning the P&L as a line manager help him appreciate that the goal of all branding and marketing is to drive the bottom line.
How to Create Content that Drives Traffic, Engages Prospects and Spreads Virally
Everyone wants to attract more traffic to their website. But to win business you need to get the right type of traffic and...
5 LinkedIn Tips from Fast Company
LinkedIn has many B2B marketing benefits. It may not be as trendy as Facebook, but when it comes to reaching an interested community of...
Handling Objections – We are already working with another supplier
Let me know if you find this "Objection Handling Technique" as compelling as I did. Every now and then you come across a really great...
Want to Sell More? Stop Selling, Start Engaging!
Stop Selling, Start Engaging! Selling is the fuel that drives the business. We are all eager to sell more. But the funny thing...
How Many H1 Tags Should I Have?
Heading tags (H1, H2, H3, etc) are an important contributing factor to search engine optimization because they place emphasis on keywords that are in...
Marketing Riddle #2 – I’m Not in Sales, but I’m You Best Sales Agent. Who am I?
I am every company's best sales agent. Who am I? Here's some clues: Most companies have a number of excellent and well paid sales professionals,...
Marketing Riddle – I am the Most Effective, Least Respected Type of Marketing. Who Am I?
Here is a marketing riddle for you. I am proven to be the most effective type of marketing, yet some people say I am the...
Choosing a Brand, a Wife, and an Ear of Corn
What does choosing a brand have to do with a wife and an ear of corn? I invite you to share your comments...
Rebranding: What, When and Why?
Rebranding A colleague of mine is on the board of a company that is considering a "rebranding" effort. He was not sure if it...
Why Great Clients Get Great Creative
Not all clients get the same creative results, even when working with same agencies and same creative teams. In fact, even the same...
3 Keys to Web Conversion
At the end of the day, web conversions is the fuel that drives the business. All the traffic all the SEO all the...
Starbucks New Brand – Good Move or Bad?
Well, the giant of the coffee industry Starbucks just announced a bold new brand and logo design. The new logo is part of...
Top Internet Marketing Trends for 2011
The Internet is moving and accelerating at a rapid pace. We saw a lot of trends develop and accelerate last year. Twitter,...
Your Brand is NOT your Logo — and Harry Potter
Many of our clients come to us and ask us to redesign their logo. We love brand identity and logo design and greatly...
Top 5 Brand Identity and Logo Changes in 2010
Several brands gave their image a face lift this year. Here our look at the Top 5 that made an impact in 2010....
Tropicana Re-Branding Mistake
Just look at these two packages and ask yourself which one best represents the brand attributes of all-natural, fresh squeezed juice. Which package looks more...
Six Steps to Launching a New Product – Skip Them at your Peril!
One of the most important principles I learned at Procter & Gamble is that there is a process for everything. And most of...