Three Myths of Behavior Change

What you think you know that you don’t know!

Try this list before your constructing your next presentation

1. Tangible
2. Personalized
3. Social Interaction
4. Frame Loss not Gain
5. Unique messages for each audience

• You need to change attitudes to change behavior

1. Set Behavioral expectations
2. Connect to Values

• People know what motivates them to take action (they don’t)

1. Social Norms

Jeni Cross is a sociology professor at Colorado State University. She has spoken about community development and sustainability to audiences across the country, from business leaders and government officials to community activists. As a professor and consultant she has helped dozens of schools and government agencies implement and evaluate successful programs to improve community well-being. In this talk, she discusses her work around changing behaviors.

Tedx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, wher/e x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.