The Relevance of my Online Relationships has Risen.

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Game changer alert! It’s not what Google knows anymore. It’s now going to be about who you know, who you are connected to, and how connected you are that will affect the results of your searches. Let that sink in for a second. The time has come where social and search are no longer sharing the same clothes. No, they are now joined at the hip sharing the same clothes!

Read this snippet below from Google’s blog post about social search



Is this is a good thing? I think so, there is definite relevance to our existing relationships when doing business. Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. So tying that information literally into a search feed, is essentially the same thing.

What this will get people to do possibly, is change the nature of the online relationships they have, they make, and that they curate. It may in fact increase the value of content created and networks joined, as well as the volume and frequency of participation. So this begs the question, Will this increase the noise or the signal?

Here’s some more info about it.

Republished with author's permission from original post.

Marc Meyer
As a Digital and Social Media strategist and CEO for Digital Response Marketing Group, Marc Meyer has been able to take technology, marketing and the world of all things digital and simplify it in a way that makes sense not only for the SMB owner, but also the discerning C-suite executive of a Fortune 500 company.

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