The Google Plus Apathy Malaise


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Yes, Google+ is just two months old, and yes, they’ve had a great uptake in numbers using the service (currently 25 million and counting). But there’s a growing amount of talk about how it’s not majorly different from what’s currently out there.

Danny Brown Google Plus FB Question

Additionally, the majority of users fall within limited categories – early adopters, tech geeks, social media “power users” and marketers/agencies trying to decide on its potential business value.

For Joe Public, though, Google+ remains an anomaly, and one that has a big question to answer – mainly, “Why should I leave Facebook when everyone I know is on there?”.

Personally, I’m enjoying Google+, but I’ll admit the early novelty has worn off and I use it less than Facebook. I’m hoping that the various tools and apps Google has at its disposal will make an appearance soon and integrate smoothly, as I feel that could be where the real Wow factor comes into play.

We’ll see. For now, from a lot of the people I’m connected with, it’s okay but could be better.

How about you?

Republished with author's permission from original post.

Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.


  1. For years I admired Google’s innovation and functionality. I had put a lot of time into building content in Google Groups. But they closed this down leaving no easy way to migrate it to Google sites. I now feel reluctant to put energy into relying on Google’s new apps unless I see a roadmap and commitment on their part.

    Google Docs has enormous potential but a shortage of key functionality means I’m drifting back to Excel and Word – despite Microsoft’s bafflingly confusing upgrade.

    I am using Google sites but find the lack of integration with Groups frustrating. G+ doesn’t yet appear like an option. Hopefully Google will identify a strategic direction.


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