The Age of the Customer


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I recently listened to a Forrester webinar, and wanted to share these two slides from it…

First, we’ve all heard this, but the landscape has changed shape with the digital revolution. Now it really is all about the customer.
A new era - ForresterSecond, marketing’s role has become increasingly about embracing the new paradigm, using digital channels to break through the clutter, understanding customers better via their data trails, and transforming the customer experience on a transaction-level basis.
4Mktg Imperatives - ForresterThe age of the customer has transformed Marketing out of necessity – and vice versa.

Republished with author's permission from original post.

Lorena Harris
Consultant - Customer Experience Marketing
Lorena Harris is a top-tier MBA with 20 years of marketing and business development experience for leading B2B service providers. Her expertise is in designing customer experience Thought Leadership programs for brand building and demand generation.


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