Lorena Harris
Lorena Harris
Consultant - Customer Experience Marketing
Lorena Harris is a top-tier MBA with 20 years of marketing and business development experience for leading B2B service providers. Her expertise is in designing customer experience Thought Leadership programs for brand building and demand generation.
From CMO to CCO
Recently Daniel Newman, contributing writer for Forbes, agreed with me. That was probably not his intention, but his 1/13/15 op-ed, “CCO: Tying Together Technology,...
Transformational Marketing
As it often does, the New Year holiday and corresponding online retrospectives caused me to look back. I realized that my marketing career has...
Sing Your Own Praises
Steps Nine & Ten of Ten Steps To Marketing RelevanceBe the one singing Marketing’s praises — and leaning forward Step nine in this series is really...
Measure, Test, Analyze, Rinse and Repeat
Step Eight of Ten Steps To Marketing Relevance Learn from experience, and share the lessons In our last installment, we discussed steps to integrate a Marketing…
Are Brands Dying?
Do you agree that Brands are rapidly losing value in our information society? In the February 17 issues of The New Yorker, Financial Page...
Integrating With the Sales Process
Step Seven of Ten Steps To Marketing Relevance Your MAS must be linked to your CRM and other sales tools – and your sales force must...
Implement a Marketing Automation System
Step Six of Ten Steps To Marketing Relevance MAS are critical for generating leads, measuring productivity, and demonstrating value In our last five installments of…
The Age of the Customer
I recently listened to a Forrester webinar, and wanted to share these two slides from it… First, we've all heard this, but the landscape has...
Remember: It’s About Revenue
Step Five of Ten Steps To Marketing Relevance Don't Get Caught Up in Making Nice Marketing…It's About Making Money How many of you know marketing…
Think Omni-channel
Step Four of Ten Steps To Marketing RelevanceBe There With Relevant Content When & Where Your Clients Are Looking For It Click to Enlarge Even…
Create a Robust Content Marketing Program
Step Three of Ten Steps To Marketing RelevanceDon't Underestimate the Value of Content Marketing In my last post, Be a Thought Leader, we discussed why...
Be A Thought Leader
Step Two of Ten Steps To Marketing Relevance:Know Your Customers and Be Their Trusted Partner In my last post on Structuring For Success, we talked...
Structure For Success
Step One of Ten Steps To Marketing RelevanceBuilding a strong team with modern marketing capabilities Several months ago I wrote a blog called, "Ten Steps...
Ten Steps To Marketing Relevance
How to move your marketing organization from "arts and crafts" to "a seat at the table". Gather resources – invest in strong employee skill sets,...
The CMO as Change Agent
In preparation for an upcoming CMO Exchange panel, I've been mulling over what it means to be a "change agent". The concept means...
A Case of Consumption
In early 20th century British novels the term "consumption" generally refers to TB, but encompasses a variety of diseases that relentlessly sap the heroines'...
More Thoughts on Thought Leadership
Whether you call it "thought leadership" or "content marketing", such a program has three main goals for a B2B services company: Improve brand awareness Position…
Becoming a B2B Marketing Digital Native, Part 2
When I started this blog fourteen months ago, I was unemployed and very motivated to cure that condition. I had been offered an involuntary...
Payments Made Easy
With so many banks and merchants trying to get consumers to pay with some form of mobile app or wallet, awareness is increasing. But...
One Bad Experience
This time my husband wrote the blog entry for me. Actually he wrote the following account of a bad experience to place on...