Seth Earley: Digital Transformation: The Intersection of Culture, Process, and Technology

ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact

Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most effective, but the fact that they take place over years and not months means that the full effect is not felt for a long...

Digital Transformation and the Role of the Customer Data Platform (CDP)

Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology that does very little to help prospective buyers make decisions. In fact, it amounts to buzzword soup. The boundaries of digital transformation are vague, and...

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