Seth Earley: Digital Transformation — The Intersection of Culture, Process, and Technology

10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation

Is AI driving digital transformation? Or is digital transformation driving the adoption of AI? Are they synergistic, or just getting in the way of each other? Numerous studies show that large organizations are realizing only limited success in digital transformation projects. For example, BCG and...

The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes

The holy grail of digital transformation is the seemingly conflicting goals of high levels of customer service and pressure to reduce costs. “Digital Transformation” has become an all-encompassing term – in a piece in this column about customer data platforms, I asked whether the...

ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact

Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most effective, but the fact that they take place over years and not months means that the full effect is not felt for a long...

Digital Transformation and the Role of the Customer Data Platform (CDP)

Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology that does very little to help prospective buyers make decisions. In fact, it amounts to buzzword soup. The boundaries of digital transformation are vague, and...

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