Seth Earley: Digital Transformation: The Intersection of Culture, Process, and Technology

Digital Transformation and the Role of the Customer Data Platform (CDP)

Seth Earley -
Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology that does very little to help prospective buyers make decisions. In fact, it amounts to buzzword soup. The boundaries of digital transformation are vague, and...

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